ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

How did Mylan CEO Heather Bresch not learn from Turing Pharmaceutical’s Martin Shkreli’s experience? What was her corporate communications team thinking? Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. The public is a sucker for wedding stories.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

MAY 5, 2016

Lisa Martins, vice president at Finn Partners, says you must be open and honest with your audience and be mindful of what and how you are communicating with them. You’ve worked with some of the world’s largest pharmaceutical companies. So it’s important to be mindful and thoughtful of how you communicate. . healthful) lives.

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Bianchi Biz Blog

DECEMBER 5, 2024

Owen Cullen, Managing Director at Cullen Communications We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Other key industries include manufacturing, aerospace, medical devices, pharmaceuticals and renewable energy.

Radio 84

Radio Sports Marketing Local 84

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. ” Subscribe to Mindful Matters blog.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

PRSay

MAY 9, 2023

We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. It’s unlikely that any amount of paid advertising would have built the same value for the brand. Photo credit: parradee ]

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

Shift Communications

NOVEMBER 20, 2017

Marketing and advertising. Pharmaceutical companies. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Consumer technology. Cybersecurity. Entertainers. Environmentalists. Floral and gifts. Food and beverage. Healthcare providers. Media and publications. SaaS technology companies.

B2C 103

B2C Airlines Pharmaceuticals B2B 103

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Yes, it’s true that pharma marketers have unique regulatory challenges in communications. But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story.

Marketing 70

Marketing Pharmaceuticals Survey Consumer 70

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR stands for public relations, and PR is all about communications, persuasion, and image. PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more.

Industry 52

Industry Real Estate Healthcare Tourism 52

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. This way, you can best target, communicate and serve up the most relevant content to each vertical. Make this year the most successful year by targeting vertical markets.

Marketing 52

Marketing Technology Internal International 52

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

PR Conversations

DECEMBER 11, 2014

Example: Do you recall the brand of beer advertised during the Super Bowl? Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Respondent error can also be caused by questions that make serious demands on memory.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication.

Reputation 52

Reputation Social Media Internal International 52