Deirdre Breakenridge

SEPTEMBER 14, 2017

Dr. Marlene Neill (@ neillPR) is an assistant professor of advertising and public relations at Baylor University. Dr. Neill will be engaging with students, professionals and other educators in a community chat session via Twitter, discussing today’s ethics and sharing her professional advice. About Spin Sucks.

Ethics 263

Ethics Twitter Education Resources 263

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. These tools have shown significant impact – companies using UGC platforms report a 50% reduction in content creation costs and a 76% increase in engagement rates.

System 99

System Tools Policies Measurement 99

Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. million (84.6%

Print 100

Print Marketing Instagram Newspapers 100

PRSay

NOVEMBER 25, 2024

Dedicate a few hours each week to researching companies, following “early careers” social media accounts, and setting up LinkedIn and PRSSA alerts. Create a list of target companies and professionals, engage with their posts, and familiarize yourself with their blogs and social media. LinkedIn is a primary recruitment tool.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Deirdre Breakenridge

MARCH 18, 2019

“Brands tapping into the influencer marketing community as part of its integrated communication efforts would do well to focus less on individual’s followers and more on the engagement rate,” said Michael Kaye, Communications Manager at Autism Speaks. However, for most brands, this is not feasible.

Advertising 321

Advertising Advertising Social Media Instagram 321

5W PR

JANUARY 26, 2025

Companies that meaningfully integrate social responsibility into their PR efforts build deeper connections with audiences and strengthen their market position. The most successful brands recognize that surface-level gestures fall flat – real impact requires embedding social responsibility throughout their communications strategy.

Strategy 78

Strategy Brand Branding Employee 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

For example, we represent several ad tech companies at a time when major browsers like Chrome are phasing out support for third-party cookies. What does this mean for digital advertising? We love this type of piece because we represent high-growth technology companies often led by entrepreneurs, and they all have stories to tell.

Leadership 353

Leadership Insurance Insurance B2B 353

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Based on a company’s wants and needs, there are a variety of formats to choose from. . Why TikTok? . But Can It Work for B2B?

B2B 310

B2B Video Social Media Creativity 310

5W PR

APRIL 8, 2025

To succeed, retailers must act as destinations, offering immersive environments that foster emotional connections and community. One key strategy: product bundling to align with trending categories and inform advertising campaigns. Building and nurturing a community is more important than ever.

Retail 78

Retail Viral Community YouTube 78

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about signed clients for a B2B company, or product sales racked up as a result of the investment? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years.

Publicity 255

Publicity Storytelling Automotive Software 255

5W PR

NOVEMBER 6, 2024

Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the right marketing channels. Companies can tailor their messaging and marketing efforts to resonate with the players by knowing who the players are.

Video 78

Video How To Marketing Television 78

Contently - Strategy

OCTOBER 29, 2024

Encouraging more engagement from your community When it comes to customer-generated content, especially for niche or B2B brands, the key is to find organic ways to encourage your audience to participate in UGC in a way that is also helpful to them. The IBM Data Science Community is one of the best user-generated content examples.

B2B 98

B2B Brand Branding Case Study 98

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

The right advertising generates reach and frequency of message to inform specific audiences. When the COVID-19 pandemic hit, big brands instantly adjusted advertising to suit a more sober public mood and show empathy for customers. A new product launch. Perception can lag reality, and no brand wants to be left behind when things turn.

Marketing 310

Marketing Product Launch Corporate Viral 310

5W PR

JANUARY 4, 2025

By answering these questions, companies can tailor their marketing messages to resonate with their specific needs and preferences. Additionally, utilizing social media platforms like Twitter, Instagram, TikTok, and Discord allows companies to engage with their audience, share updates, and build a community around the game.

Marketing 78

Marketing Instagram Advertising Advertising 78

Sword and the Script

NOVEMBER 21, 2023

The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.” The “Brand Finance Investment Analyst Survey” polled more than 200 financial analysts who “cover publicly listed companies in the United States and United Kingdom.”

Financial 174

Financial Marketing Survey B2B 174

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Prowly

APRIL 11, 2025

And yet too many companies still focus on reactive strategies instead of thinking about it proactively. It requires regular updates, attention, and must be fully evangelized within the company. Maybe your company is starting to get more negative brand mentions than usual? Well, it depends.

Reputation 104

Reputation Measurement Report Brand 104

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country.

Policies 166

Policies Community Corporate Enterprise 166

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. At the same time, however, the advertising revenue that local news organizations have long counted on has continued to drop.

Nonprofit 176

Nonprofit Local Journalism Newspapers 176

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Anyone in B2B or B2C tech public relations knows that crowdfunding is an exciting part of the startup community and a key source of grassroots support for many pre-revenue business ventures. It serves as proof of concept for exciting ideas, an outlet for fledgling companies to tell their story, and a way to build ties with future customers.

B2C 192

B2C Community Banking Advertising 192

Communications Conversations

MAY 26, 2022

Think about how much work it takes for a company or agency to produce one Instagram post. Or, what about advertising. My guess, content creation and advertising probably take up at least 75% of our time as social media marketers. Meanwhile, how much time do we spend on listening and community-building? We just have to.

Social Media 143

Social Media Marketing Media Community 143

Sword and the Script

JANUARY 21, 2025

Then the companys acquiring parent Amazon decided that they didnt want to sell audiobooks but rent them for a subscription fee. Most of the social media platforms have courses you can take on their advertising products. The same goes for the courses offered by businesses those double as community-building programs too.

Google 157

Google Course Survey YouTube 157

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Brand 78

Brand Branding Storytelling Exercises 78

Shift Communications

JANUARY 2, 2017

What’s in stock for us as practitioners, as agencies, as companies seeking to build awareness, reputation, and trust? We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Let’s see if we’re ready for them.

Trends 83

Trends Publicity Analytics Software 83

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

NOVEMBER 11, 2021

The definition of public relations is the professional maintenance of a favorable public image by a company or other organization or a famous person and the definition of marketing is: the action or business of promoting and selling products or services, including market research and advertising. Community Relations.

Publicity 225

Publicity Marketing Video YouTube 225

PRSay

NOVEMBER 18, 2021

The report recommends that leaders, journalists and advertisers commit to “adopting new (or restoring established) norms that prioritize fact-based communication and avoid repeating falsehoods, especially in spheres in which disinformation can cause immediate and substantial harms, such as threats to public health or undermining elections.”.

Social Media 190

Social Media Report Media Government 190

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Companies like Bayer, HP, J.P. Advertising Week. IAB NewFronts /PlayFronts.

Conference 156

Conference Privacy Advertising Advertising 156

PR Matters

APRIL 21, 2016

Because reputation impacts―and is influenced by―many different factors, PR’s relationship-building must be multiple, inclusive and comprehensive [ Tweet Quote ] These include―but are not limited to―the media, employees, communities (on and offline), customers, investors, potential clients, government bodies, and institutions.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. How we can be the change As a person of color, I am drawn to companies with a diverse employee base. As I proceeded in the interview process, I noticed more people in the company like me.

Employee 156

Employee Community Groups Interviews 156

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170

ImPRessions - Crenshaw Communications

DECEMBER 19, 2023

After the outcry from the company’s most important stakeholders — both investors and its workforce — the Board members were replaced and Altman’s position restored. It was a comedy of poor communication on top of a structure that no longer worked for a company with its growth goals.

Banking 212

Banking Nonprofit Twitter Advertising 212

Prohibition

JANUARY 21, 2025

As we kick off 2025, social media platforms are already making major updates that impact us advertisers. From Metas decision to keep community notes off paid ads to Instagrams new tool for testing content with fresh audiences, theres plenty to unpack.

Community 62

Community Tools Strategy LinkedIn 62

PRSay

JULY 17, 2020

Too many communicators (and, let’s be honest, their reviewers) believe that the company or its product or service is the topic. If you want mothers to read … display ‘Mothers’ in your headline,” advised advertising guru David Ogilvy. Here are three ways to do that: 1. Call out to the reader in the headline. “If

How To 192

How To Writing Training Survey 192

PR Matters

MAY 27, 2014

But while most of us won’t tolerate swearing in a civil conversation, we don’t seem to tire of tolerating clichés in communications. Instead, however, we have people in companies thinking and behaving in a corporate rather than an empathetic way, which not only dehumanises them, but it also alienates those with whom they wish to engage.

Airlines 162

Airlines Advertising Advertising Writing 162

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. For many startups, a funding round is the biggest news you’ll have in a while and shows why your company matters. 3) Earned media improves advertising effectiveness.

Study 162

Study Media Relations Media B2B 162