Bianchi Biz Blog

JANUARY 16, 2025

The suburban communities have a vibrant manufacturing base. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto. This creates a large pool of talent for all marketing, PR, advertising and communications companies.

Print 100

Print Marketing Instagram Newspapers 100

5W PR

DECEMBER 11, 2024

The allure lies in the intense competition, skilled gameplay, and the passionate communities that form around specific games and players. This dedicated fanbase creates a unique environment for brands to engage with consumers in a meaningful way. This can enhance brand visibility and credibility within the gaming community.

Video 78

Video Branding Brand Marketing 78

5W PR

JANUARY 21, 2025

This success stems from the focused, passionate communities these smaller creators build. Research shows 92% of consumers trust micro-influencer recommendations over traditional advertising or celebrity endorsements. billion valuation while spending very little on traditional advertising.

Guidelines 78

Guidelines Pinterest Advertising Advertising 78

5W PR

JANUARY 26, 2025

Today’s consumers demand authentic commitment to diversity, inclusion, and social impact from the brands they support. Beyond their well-known flavors, they consistently use their platform to support causes like racial justice and climate action across social media, advertising, and corporate communications.

Strategy 78

Strategy Branding Brand Employee 78

PRSay

JUNE 15, 2020

The COVID-19 pandemic has turned consumer behavior upside down but, in recent weeks, we have seen states begin to devise and even implement strategies for slowly reopening. With more than $1 trillion of buying power and a lot of disposable income, the LGBTQ community will most likely come out in force when the country reopens for business.

Consumer 109

Consumer Travel Local Community 109

5W PR

APRIL 8, 2025

Branded Retail Evolves: Experience Over Transaction As consumer behavior continues to shift, the role of retail is being redefined. To succeed, retailers must act as destinations, offering immersive environments that foster emotional connections and community. Building and nurturing a community is more important than ever.

Retail 78

Retail Viral Community YouTube 78

5W PR

MARCH 27, 2025

Social proof through authentic customer voices carries more weight than traditional advertising, with 92% of consumers trusting peer recommendations over brand messaging. Start by defining clear goals and metrics – whether that’s increasing brand awareness, driving sales, or building community engagement.

System 99

System Tools Policies Measurement 99

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Alcohol advertising is subject to strict guidelines and restrictions that vary by country and platform. Be accurate and transparent in all claims to ensure truthful and non-misleading advertising.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

MARCH 27, 2017

Here are some tips on why a strong Public Relations campaign is needed for your Consumer Electronics brand. Consumers electronics are particularly popular with the younger generation. The recent expansion of social media has made advertisements, notifications, and marketing more accessible than ever. Social Media. Reputation.

Consumer 102

Consumer Reputation Community System 102

Contently - Strategy

OCTOBER 29, 2024

Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste? The IBM Data Science Community is one of the best user-generated content examples. Videos that give more “pep talk from your cool older sister” than “advertisement from a jewelry company.” The result?

B2B 102

B2B Branding Brand Case Study 102

5W PR

APRIL 24, 2025

This audio format allows marketers to connect with audiences in a uniquely personal way, building trust and authority through long-form content that can be consumed during commutes, workouts, or daily tasks. Research from Spotify Advertising shows that 81% of listeners have taken action after hearing a podcast ad.

Marketing 78

Marketing Advertising Advertising Interviews 78

Cision

SEPTEMBER 28, 2017

“The days of giving digital a pass are over,” P&G’s Chief Brand Officer Marc Pritchard said at the Interactive Advertising Bureau’s Annual Leadership Meeting , urging the rest of the industry to follow their lead. The result was an all-boats-rise in the advertising market. “It’s time to grow up.

Media 230

Media Advertising Advertising Measurement 230

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Do buyers really consume 50 pieces of content?

B2B 117

B2B Consumer Marketing Survey 117

5W PR

FEBRUARY 15, 2025

A BBC study found that branded podcasts drive 89% higher awareness, 57% higher brand consideration, and 24% higher brand recall compared to traditional advertising. This shift represents more than just a trendit’s a fundamental change in how organizations communicate their stories and values.

Branding 78

Branding Brand Storytelling Exercises 78

Sword and the Script

JANUARY 21, 2025

I find fiction reading really improves my writing because, in the course of being entertained, Im consuming examples of how published authors describe abstract concepts. Most of the social media platforms have courses you can take on their advertising products. I do carve out a little time to read books at night.

Google 157

Google Course Survey YouTube 157

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

ImPRessions - Crenshaw Communications

JUNE 28, 2017

In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. Let’s face it, consumers are distracted, difficult to reach, and fickle.

Publicity 255

Publicity Storytelling Automotive Software 255

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. This has led some consumers to become disillusioned with influencers and their recommendations.

How To 195

How To Consumer Social Media Community 195

5W PR

JANUARY 31, 2025

Understanding the Psychology Behind Emotional Brand Stories The numbers tell a compelling tale: studies show that consumers primarily use emotions rather than information to evaluate brands, with positive emotions toward a brand proving to be far more influential in consumer loyalty than trust and other factors.

Storytelling 78

Storytelling Branding Brand Sports 78

Agility PR Solutions

NOVEMBER 13, 2022

Only about a third (34 percent) of Asian consumers feel that they are seeing more brands going out of their way to market and advertise to their community, according to a new study from Horowitz Research. This points out a missed opportunity for brands, given that the study also finds that when it comes to […].

Advertising 78

Advertising Advertising Trends Branding 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. B2B companies might be hesitant about TikTok because it’s so consumer-oriented, but they shouldn’t count it out. Why TikTok? .

B2B 310

B2B Video Social Media Creativity 310

5W PR

NOVEMBER 7, 2019

Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement.

Advertising 68

Advertising Advertising Privacy Facebook 68

5W PR

OCTOBER 10, 2023

It’s a powerhouse for consumer public relations success. Why is social media so attractive to consumers? Understanding why social media is so attractive to consumers is key to leveraging it for PR success. Social media provides a sense of connection and community. Social media is interactive.

Social Media 88

Social Media Consumer Media Crisis Management 88

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

5W PR

OCTOBER 10, 2024

In the competitive realm of hospitality PR plays a crucial role in shaping consumer perceptions. Crafting compelling narratives about a brand’s history, values, and unique selling points connects with consumers on an emotional level. Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Prohibition

MARCH 16, 2022

For this reason, it is vital that small businesses take advantage of one of the most effective ways to reach potential consumers. Here we share five top tips when it comes to social media advertising for small businesses to help promote the brand, product or service through advertising: Start with a plan for you social media advertising .

Small Business 71

Small Business Advertising Advertising Social Media 71

Flack's Revenge

DECEMBER 12, 2018

It’s not just leveraging celebrities that want to get paid, but brands building communities of influencers. Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. What comes after social media? Absolutely!

Instagram 214

Instagram B2C YouTube Facebook 214

5W PR

APRIL 10, 2023

Consumers care more about the impact of their purchases on the world. To connect with modern consumers, a brand can update its values using various strategies. Conduct surveys, focus groups, and other types of research to gain insights into consumer values and concerns. Brands must align values with ethical practices.

Consumer 88

Consumer Branding Brand Ethics 88

PRSay

JUNE 15, 2022

This division is even more stark when you consider the rising attacks on LGBTQ people in statehouses, courthouses and communities nationwide. It’s no longer enough for companies to merely say they “support” LGBTQ people and ignore attacks on our rights and our lives in communities across the country. adult population does as well.

Policies 166

Policies Community Corporate Enterprise 166

Deirdre Breakenridge

MAY 5, 2016

ET, the #PRStudChat community will gather to discuss The Role of PR in the Integrated Marcom Structure. We will be joined by our special guest expert, Fay Shapiro , publisher at CommPRO.biz , an exciting hub for professionals interested in events and opinions focused on integrated business communication sectors.

Community 150

Community Technology LinkedIn Advertising 150

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. For this reason, brands must actively represent a diverse range of social groups in their ads, or risk disengaging their target consumer. Cultural representation is another clear issue.

Advertising 62

Advertising Advertising Social Media Media 62

Polaris

NOVEMBER 17, 2014

While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. This provides opportunities for you to engage those communities and turn them into fans of your products (and hopefully brand advocates). It’s all about building relationships.

Media Relations 232

Media Relations Marketing Media Fashion 232

Business Wire

MAY 3, 2017

There is a proven antibiotic to treat exposure to fake news, unfortunately it’s time consuming and involves vetting and verifying information. To the investing community that relies on quick transactions based on constantly changing trends, however, fake news is becoming a serious problem.

Financial 154

Financial Healthcare Survey Consumer 154

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. Twitter has been working with brands to take advantage of this with targeted advertising, custom emojis, and more. So what does this signify for the future of Twitter? Chris Abraham. Twitter really does still have the pulse.

Twitter 235

Twitter Customer Service Web Facebook 235

PR for Anyone

NOVEMBER 8, 2023

She shares a career-defining moment when an event she organized for mom bloggers crashed Disney’s website within minutes, showcasing the immense draw of moms in influencing consumer behavior. The Spending Power of Women Over 55 Christina Daves understands undervaluing an influential group of consumers.

Marketing 130

Marketing Consumer Advertising Advertising 130

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 11, 2022

In a similar vein, Digiday hosts a conference focusing on programmatic advertising. The Interactive Advertising Bureau’s NewFronts is the “world’s largest digital content marketplace that gives media buyers a first look at the latest digital content from the biggest names in media and entertainment.” Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156