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How COVID-19 will impact PR practice and skills

Stephen Waddington

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Crisis 151
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How Food & Beverage Brands Collaborate with Influencers to Create Cool Summer Vibes

Burrelles Fresh Ideas

The power of partnering with influencers Influencers extend far beyond traditional advertising, as their followers actively seek their recommendations and trust their opinions. Collaborating with them adds another layer of creativity as they bring their unique perspectives and voices to the table.

Brand 40
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BIG ANNOUNCEMENT

Karen Freberg

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We have a lot of resources, exercises, activities, case studies, and stories to share. BIG ANNOUNCEMENT.

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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. – Deborah Beroset , CEO/Founder, Moxie Creative + Consulting, Inc. For tips, tools, resources and access to this brilliant community, join Solo PR Pro Premium! Know How to Find Business.

Insurance 110
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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

That’s a fruitless exercise for all involved, which brings us to the next point. You’ll wind up with an infinite number of ways to tacitly weave the benefits of your product in a manner that is useful and relevant to your community. Content marketing in B2B isn’t a benevolent exercise in goodwill. They wanted the white paper.

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Establishing a [new] Social Media Class: Introducing #FrebergSM

Karen Freberg

Second, what would be some of the exercises, topics, and even resources I would need to have here in order to provide an advanced class? However, I am always up for a challenge and I said – bring it on! But, this advanced class is going to be pretty awesome. FrebergSM is more than just a class.

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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

Chris Lynch: So, one of the pieces of value that I think communicators can bring to the rest of marketing is more insights around the market message. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense.

Media 202