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DE&I Communications: So You Made a Commitment… Now What?

Shift Communications

CEOs stepped up in droves to make promises to the BIPOC community that they were heard, understood and welcomed within the company. The veil has been lifted and employees of all colors and creeds are demanding change. It will also show your employees the seriousness with which you are approaching DE&I in your company.

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Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

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15 years after: the collective “grilling” of Jim Grunig still delivers visionary insights on the future of PR

PR Conversations

15 years have passed and while some aspects remain surprisingly at the forefront of our conversations of today, others seem to have vaped into the background and therefore taking a second to reflect on them is a valuable exercise. The interaction among publics on the Internet simply makes these multilateral relationships obvious.”

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Public relations in 2018

Stephen Waddington

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164
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Welcome to the World of TikTok

Konnect Agency

As such, sound is a crucial part of any brand’s TikTok social media strategy as people from different communities all over the world converge to discover videos through this feature. Ultimately, marketers should be less precious about branding and encourage influencers to exercise and execute unique concepts. Engaging Content.

Viral 52
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Start-Up Advice from 22 Solo PR Pros

Solo PR Pro

We asked our Solo PR Pro community what advice they would give to someone about to start their solo business. He was the art director at an advertising agency and not even the person who made the decisions about marketing/PR, but he introduced me to the people who do. You never know where your clients are going to come from.

Insurance 110
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Mark Zuckerberg, Wake Up!

Scott Public Relations

Facebook’s refusal to label or prohibit Donald Trump’s posts promoting police violence, in contrast with its own policies and legal guidance prohibiting speech that incites violence, is prompting massive protests from its employees, the media and social media. It’s an exercise in futility. The damage is done and cannot be undone.