ImPRessions - Crenshaw Communications

APRIL 5, 2017

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie. Take the video to fashion writers and bloggers to create a robust story pitch.

Trends 149

Trends Fashion Video YouTube 149

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. Jody joins the agency with an extensive background in communications. He began as a radio reporter before transitioning to PR in 1999.

Enterprise 227

Enterprise Agency Radio Fashion 227

Stephen Waddington

MAY 17, 2020

The exception may be local and hyper local print that connects directly with communities. Advertising revenue will follow where it hasn’t already. Digital communities thrive - digital communities of interest have supplemented events, industry associations, learning and media. PPE is key to living with the virus.

Tourism 118

Tourism Fashion Retail Travel 118

Cision

APRIL 12, 2016

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion. And what fueled it has been working with incredible mentors and leaders in both publishing and PR.

Fashion 120

Fashion Pitching Journalism Social Media 120

Waxing UnLyrical

JUNE 13, 2012

In women’s online media, the formula is one part fashion and beauty, one part yoga and fitness, one part recipe swap, a ginormous dose of mommy blogging; mix and cover with a thick frosting of e-shopping. Go ahead, Google “women over 40”: fashion and beauty tips… sexiest women over 40… infertility… Oprah’s ‘Project Makeover,’ etc.

Blogging 101

Blogging Fashion Writing Community 101

Cision

APRIL 20, 2015

User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. Doing so keeps our brands top of mind for months and places us at the center of our respective communities. The former applies to influencer relations, native advertising, and product placements. User-generated content (UGC).

Media 120

Media Content Marketing Infographics Fashion 120

Cision

DECEMBER 29, 2017

With 800 million monthly active users, Facebook’s Instagram has gone beyond flaunting fashion trends; now many different niches enjoy the potential engagement Instagram has to offer. Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

JUNE 6, 2020

Tiffany Hsu , an advertising and marketing reporter for The New York Times , has a balanced piece. And closes by quoting her directly: “When it comes to relevant things happening, things you can’t ignore like the Black Life Matters movement, police brutality or murders in our community, it’s crickets, and that’s unacceptable.

Brand 98

Brand Branding Fashion YouTube 98

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

5W PR

JULY 26, 2023

It actively embraces and celebrates the unique experiences and identities of various communities. Queer-inclusive brands Queer-inclusive branding refers to brands that actively and authentically represent and cater to the LGBTQ+ community. This extends to product descriptions, customer communications, and overall brand voice.

Brand 78

Brand Branding Marketing Community 78

Sword and the Script

JUNE 13, 2023

Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Takeaway: This is 101-level media relations stuff that reporters have been saying over and over again for years.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Meltwater offers and integration with GA and its media monitoring tool that will help you do this in an automated fashion – and it gets you closer to earned media attribution.

Technology 173

Technology Publicity Software Pitching 173

Waxing UnLyrical

JULY 18, 2019

According to influencer marketing platform Musefind, 92 percent of consumers trust an influencer more than an advertisement or even a celebrity endorser. As a first step, we reached out to Jenn Im, Korean-American fashion and beauty vlogger, and fashion designer, best known for her YouTube channel, previously titled ClothesEncounters.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. Yet public relations is not scaleable in the way that digital advertising and direct marketing are.

Real Estate 120

Real Estate Technology Data Social Media 120

Shift Communications

MAY 1, 2017

It plus Instagram form the backbone of most influencer programs, so if your plans call for influencer activations, continue to use, grow, and nurture your Twitter community. Focus on the creation and distribution of video, especially for paid advertising. Christopher S. Vice President, Marketing Technology.

Twitter 84

Twitter Mobile Conference Analytics 84

Remote PR Jobs

SEPTEMBER 25, 2023

In January, fashion retailer H&M came under fire for an advertisement featuring a young black boy in a green hoodie bearing the words “coolest monkey in the jungle.” One of the biggest risks to a company’s reputation is a tone-deaf advertising campaign.

Agency 100

Agency How To Survey Employee 100

Cision

JULY 20, 2015

Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites. We went to those online communities and announced our product and drummed up interest.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

NOVEMBER 30, 2020

You can share reels with your followers on Feed , and, if you have a public account, make them available to the wider Instagram community through a new space in Explore. Currently there are no advertising options available for Reels; you can’t pay to boost your Reels or buy a featured spot. Can you use reels for business purposes?

Instagram 62

Instagram Social Media Fashion Media 62

5W PR

FEBRUARY 20, 2019

Online communities have formed the core of the internet since the technology’s inception. With more than 1 billion active users, Facebook is the largest- and most advanced by far- social media network for the advertisement of products, posting of content, and interaction with audiences. Use Photos.

Social Media 60

Social Media Brand Branding Media 60

Bianchi Biz Blog

SEPTEMBER 5, 2024

YLE, the state-owned communications company, broadcasts on four television channels visible throughout the country. Finland’s most listened-to radio channel is Yle Radio Finland , which is not an advertising-funded channel. Finland’s largest commercial television channel is MTV3. The most popular commercial radio channel is Radio Nova.

Marketing 100

Marketing Radio Automotive Television 100

Prohibition

JANUARY 19, 2024

Instagram trends report revealed Instagram has released it’s 2024 trends report after surveying Gen Z (ages 11-26 at the time of writing) across five countries, highlighting that fashion, beauty, lifestyle, and food content are growth areas that are appealing to younger audiences.

Groups 62

Groups Social Media Instagram Facebook 62

PR Conversations

SEPTEMBER 10, 2014

Holcombe Parkes begins with the statement: “ Whatever may have been said in the preceding chapters regarding use of the tools of public relations at the company level applies in a general way to pubic relations at the association level – only more so – and in a fashion which invites a reappraisal of these tools.”

Publicity 67

Publicity Advertising Advertising Community 67

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. At this time, most marketing-related Stories focus on fitness, fashion, retail, technology, airlines, automobiles, travel, food and drinks. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT.

Instagram 63

Instagram Marketing Viral Airlines 63

Konnect Agency

OCTOBER 30, 2019

Public relations is one of the most powerful and effective ways to communicate your message to your consumer – it uses a variety of tactics to manage the message between a company and the community, as well as promote goodwill between the brand, or product, and the public, community, employees or customers.

Marketing 64

Marketing Consumer Local Social Media 64

Konnect Agency

MAY 11, 2023

Lemon8: Exploring the World of Curated Content and Niche Communities Lemon8 , the captivating video and photo-sharing app, has caught the attention of Gen Z with its unique approach to content creation and curated communities. Recommendations from trusted friends and influencers carry more weight than traditional advertising.

Social Media 52

Social Media Agency Media Mobile 52

Karen Freberg

JULY 19, 2018

This is actually going to be part of the discussion I am going to have next month on an influencer PR/Advertising panel at AEJMC (will make sure to share the slides as soon as I present with you all). However, there are some good things they are doing that makes sense for an influencer program: Integrating social media handles and community.

Community 46

Community Social Media Fashion System 46

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

Sword and the Script

MARCH 14, 2023

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. Whatever you might think about Kwittken, PRophet and AI in PR – he’s put his own money on the line – and is giving the PR community a risk-free way to give AI a try. Background on PRophet Kwittken is a former PR agency leader.

Software 87

Software Media Relations Media Pitching 87

Waxing UnLyrical

MARCH 28, 2016

Spring has sprung, and if you’re like most people, you’re getting the urge to break out your rubber gloves and indulge in some good old fashioned spring cleaning. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 40

Strategy Banking Fashion Writing 40

Contently - Strategy

SEPTEMBER 27, 2023

While navigating them might require extra effort and courage, the rewards can be substantial, opening doors to vibrant, engaged communities that interact with content in ways previously unimagined. McDonald’s Happy Goggles Beyond fashion, this fast-food giant incorporated VR technology into their Happy Meal boxes.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Prohibition

JULY 14, 2017

Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. At the risk of teaching you to suck eggs, content is – in a nutshell – what makes the communications industry go round. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

PR Conversations

JULY 5, 2017

Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. In this case, PR manager plans and runs advertising campaigns. Communicators turn senior managers into thought leaders. Modern-day communicators are skilled in digital promotion.

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 12, 2018

These groups exist to provide a rallying point around which superfans can congregate to socialize, network and feel a sense of community with like-minded individuals. This could include a new advertising campaign, a new product about to roll out, or just a quick sample of a new approach to messaging.

Brand 49

Brand Branding Groups Fashion 49

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Not to mention a huge fan of all things PR, social media, and fashion related. You can find her portfolio here: [link]. Nominated by Kelli Burns, University of South Florida. Yunsoo Kim, @yunzbunz.

Groups 60

Groups International Internal Conference 60

Flatiron Communications

JUNE 10, 2015

When I first reported on the Apple Watch as it readied for launch, the piece was written as an imagined internal conversation in Cupertino about how best to market the wearable tech fashion accessory. Can the Watch transcend the Apple Fan Boy community and early adopter status seekers to achieve mass market embrace? Photo: 9to5 Mac.

Product Launch 28

Product Launch Fashion Advertising Advertising 28