5W PR

OCTOBER 10, 2024

For example, a boutique hotel might share the founder’s passion for design and hospitality, while a luxury resort could highlight its commitment to sustainability and community engagement.  Transparency, honesty, and timely communication are key elements of effective crisis management. 

Consumer 78

Consumer Branding Brand Crisis Management 78

Cision

FEBRUARY 2, 2016

Golin is made up of four specialist communities: strategists, creators, catalysts (execution) and connectors (media and channel experts). Building a chocolate hotel in Paris in 30 degrees Celsius heat was a memorable challenge! What do you think was the key factor in Golin winning that account? Build up your own network on LinkedIn.

Hotels 120

Hotels Agency Radio Measurement 120

Buzzstream

MARCH 31, 2020

There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Ask your paid search or media team where they do display advertising and which domains sent the best quality traffic. I’m not trying to throw the baby out with the bath water.

SEO 124

SEO Google Hotels Blogging 124

PR in High Definition

FEBRUARY 24, 2020

Why isn’t kindness desirable in the leadership community? Geoffrey Colon, Head of Brand Studio at Microsoft Advertising, recently gave a talk at CES , where he mentioned that Satya Nadella is encouraging all Microsoft employees to not only think about what they can do, but what they should do. . Show me the money!

Leadership 71

Leadership Employee Reputation Hotels 71

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Offer pro bono services to a non-profit organisation in your community. Ritz-Carlton. Suggested Reading Michelli, J. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Burrelles Fresh Ideas

MAY 23, 2023

The largest jump they saw was regarding hotel stays. In response, hotels and airlines are implementing eco-friendly practices and promoting sustainable tourism initiatives. Admittedly, some travel segments, like flying, hotel stays, restaurants, etc., They are up more than 300% over last year.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

APRIL 17, 2018

It led him down the path of B2C advertising and it all seemed fine until he stumbled into the world of B2B and was hooked. He says he spent the next several years as a small agency partner focused on technology clients and “the redeye from San Jose to Atlanta became my new nightmare.”. But it also brought experience.

Marketing 68

Marketing Technology Data System 68

David PR Group

APRIL 1, 2016

Some businesses have seen dramatic marketing results from actively working with Yelp and engaging the community. Yelp derives its revenue from advertising and business partnerships. Another study suggested that increasing a star rating from 3.5 He offered some common sense recommendations as well as some insider tips.

Mobile 40

Mobile Reputation Hotels Tools 40

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Without tension, there can be no great advertising nexus of customer, context, and brand. Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Marketing 52

Marketing Storytelling Content Marketing Conference 52

wiredPRworks

APRIL 27, 2020

As CEO for the American Marketing Association, Russ is charged with the transformation of the AMA to become the essential community for marketers. Without tension, there can be no great advertising nexus of customer, context, and brand. Prior to joining AMA, Russ Klein quarterbacked teams for many of the world’s foremost brand names.

Storytelling 52

Storytelling Branding Brand Marketing 52

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Hilton Hotel & Resorts’ "Vacationitis" PR Campaign.

Travel 89

Travel Airlines Hotels Marketing 89

Ethical Voices

MARCH 10, 2025

We focus on nurturing stories that reinforce community, so we work with many nonprofits and mission-driven organizations or leaders. I’ve had issues where, for example, one of my clients was a hotel group. I counsel everyone to hire people from those minoritized communities. Insert miscellaneous in the groups there.

Ethics 46

Ethics How To Newspapers Agency 46

PR Conversations

NOVEMBER 27, 2015

It can take hours to move from one place to the other and we were “parked” in a decent but peripheral “four star” hotel (as proudly indicated by our host when I inquired the reasons for not choosing a more central Tehran location). These are concepts that only quite recently we have begun to fathom in our PR body of knowledge.

Conference 40

Conference Hotels Internal International 40

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? In the U.S. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? In the U.S. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. What is the local community like? In the U.S. there are over 4,000 institutions of higher education and while it may come as a shock, PR has a valuable place in this world.

Industry 52

Industry Real Estate Healthcare Tourism 52

Sword and the Script

DECEMBER 15, 2020

On the racial justice front, advocates enticed listeners to adopt an anti-racist mindset by sharing individual stories—what others experience and the toll it takes on them and their communities. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 116

Social Media Marketing Media Creativity 116