Deirdre Breakenridge

MARCH 23, 2016

Visuals (photos, infographics, etc.). Compare that with digital advertising, in which.02% Leta Soza is the Director of PR Engineering & Ops at AirPR where she specializes in PR strategy, content marketing, community cultivation, and analytics. Earned (publications like The New York Times). Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Newsfile

NOVEMBER 14, 2023

starbucks Sounds like the holidays are back… #Starbucks #StarbucksHoliday #HolidaySeason ♬ Jingle Bells Music – Starbucks Duke Energy: Community First Duke Energy’s campaign to fight hunger, particularly their commitment of nearly $400,000 in South Carolina, showcases their corporate social responsibility (CSR) efforts. billion in U.S.

Examples 116

Examples Retail Energy Product Launch 116

Sword and the Script

DECEMBER 10, 2019

.” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Rock the Status Quo

AUGUST 19, 2015

I came across this interesting infographic (below) from BusinessWire this morning. According to American Press Institute , “ The purpose of journalism is thus to provide citizens with the information they need to make the best possible decisions about their lives, their communities, their societies, and their governments.

Local 100

Local Journalism Infographics Social Media 100

5W PR

OCTOBER 10, 2023

Social media provides a sense of connection and community. Use a mix of text, images, videos, and infographics to keep the brand’s social media presence engaging. Paid advertising Consider using paid social media advertising to reach a wider audience. It’s a one-stop shop for information and entertainment.

Social Media 88

Social Media Consumer Media Crisis Management 88

Cision

OCTOBER 26, 2016

. “As PR pros, look for #influencers who will be your fan…Think of how that voice is going to sound to your community.” “Focus on building a community among the #influencers. 8 billion will be spent on native advertising/sponsored content this year @bigal123 #PRSAICON #contentmarketing. —

Conference 120

Conference Internal International Data 120

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria. Checklists.

Pinterest 120

Pinterest Banking Mobile Trends 120

Cision

MAY 9, 2016

which I can do with public domain and CC-BY or CC-BY-SA (sharealike) licenses (a great infographic describing how different CC licenses can be used can be found here ). A caveat – many of these sites monetize either by upselling licensed images or with advertising. Public Domain Pictures – A community-based photo site.

Engineering 120

Engineering Creativity Google Community 120

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. There are many ways to distribute and amplify your content: Social advertising. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Blog Posts.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. There are many ways to distribute and amplify your content: Social advertising. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Blog Posts.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

The Proactive Report

DECEMBER 24, 2015

There’s a good post in Business 2 Community about the challenges of starting out in Digital PR. Infographics. There are many ways to distribute and amplify your content: Social advertising. If you’ve been trained in traditional PR and technology is fairly new to you, it will seem overwhelming at first. Blog Posts.

Digital PR 100

Digital PR Analytics Pinterest SEO 100

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”.

Creativity 80

Creativity Study Survey Advertising 80

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Highlight company achievements.

Publicity 87

Publicity Case Study Infographics Energy 87

MaccaPR

MAY 3, 2019

Podcasts give clients the opportunity to express their personality in a way that infographics, e-books and print interviews seldom do. We get a ton of applications to showcase services and products, without connecting their goals with meeting our requirement of educating the business community about how to improve the world of work.”.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so.

Survey 90

Survey Trends Communications Storytelling 90

Buzzstream

FEBRUARY 9, 2024

(Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.

Google 71

Google Infographics Pitching Resources 71

Waxing UnLyrical

AUGUST 15, 2019

A total of 1 million advertisers currently leverage sponsored Instagram Stories for further brand enhancement. Infographic via 99firms.com. Alex Slichnyi, community manager at 99firms.com , is an avid learner of all things IT. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers.

Instagram 63

Instagram Marketing Viral Airlines 63

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

Communications Conversations

OCTOBER 16, 2017

Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves?

Agency 113

Agency SEO Social Media Pinterest 113

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. However, I think the marketing community has over-corrected and the more strategic marketers value both the art and science of marketing. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. That’s why attribution models are so vexing.

Creativity 67

Creativity Marketing Analytics Measurement 67

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. For example,there is an app called Discord that is sort of like Slack but it has a very heavy gaming community. No, gamers are a big community.

Facebook 116

Facebook Video Branding Brand 116

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Traditional forms of advertising often feel intrusive and lack the personal touch that influencer marketing provides. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR Conversations

JULY 5, 2017

Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. In this case, PR manager plans and runs advertising campaigns. Communicators turn senior managers into thought leaders. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

ReimaginePR

AUGUST 1, 2016

So, whether or not you actively cultivate a community on Facebook, you should definitely use it to market your business. Facebook currently has over one billion users (and that number’s growing). It’s fair to say that at least some of your audience is on Facebook.

Branding 120

Branding Brand Marketing How To 120

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Community Engagement Engage with local communities and demonstrate corporate social responsibility to build positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Sometimes, it just takes a little community spirit.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

The Proactive Report

JANUARY 30, 2015

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. SF : There definitely a lack of understanding of how to use social media to build, and actively engage with, your community online. You can download the full infographic of the 15 skills here. ” My question is always, Why?

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. How to Get Your First 1,000 Real Facebook Fans (Infographic). Does he care about his community of readers? Like many of you, I read a decent amount during the day. I read the newspaper. I read emails. I read news sites. And I read blogs.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

Doctor Spin

JANUARY 5, 2024

Psychographics Values : Sustainability, transparency in corporate practices, community involvement. Communication Style Active Channels : Frequently uses Facebook, Threads and LinkedIn to share opinions and articles about environmental issues. Please support my PR blog by sharing it with other communication professionals.

How To 52

How To eBook Corporate Groups 52

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. But if someone is seeking information about community issues they should contact John Doe (no relation to Jane, just a happy coincidence). Make sure to keep it updated.

Web 40

Web Pitching Local Writing 40