The 4-1-1 on the (Not So) New Marketing Trend: Influencer Marketing
Waxing UnLyrical
DECEMBER 4, 2018
It’s rumored that Lincoln saw a 25 percent increase in sales of their Navigator series when they began using Matthew McConaughey in their advertising. Dawn is an accredited public relations practitioner (APR) with 18 years of experience in public relations and marketing. Enter the micro-influencer.
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