Cision

NOVEMBER 2, 2015

Find out how to improve your pitching strategy at Ian Greenleigh’s “Switch Your Pitch: The Keys to Engaging Journalists on Social” webinar. Lee Odden ( @leeodden ), CEO of TopRank Online Marketing , gave a talk entitled: “If You Want Your Content to be Great, Ask Your Community to Participate.”

B2B 120

B2B Marketing Content Marketing Technology 120

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. That’s not surprising given the high engagement rate webinars tend to earn. Webinars are the #1 lead gen tactic.

B2B 60

B2B Infographics Interviews eBook 60

Cision

APRIL 21, 2015

No advertising, no paid placement beats the simplicity of word-of-mouth marketing (WOMM). Or nobody showed up to your online webinar. As a society, we’ve moved away from letting advertising dictate our desires. Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now!

Marketing 120

Marketing How To Employee Advertising 120

Cision

JULY 27, 2015

“In an effort to cut through the noise that will come with Instagram’s new advertising push, brands need to adopt a more strategic approach to their investment in social media. Click here to register for our free “Build Your Brand With Instagram” webinar! Build community. Optimize your hashtags.

Instagram 120

Instagram Mobile Social Media Writing 120

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community.

Government 151

Government Crisis Energy Community 151

Deirdre Breakenridge

MARCH 23, 2016

Compare that with digital advertising, in which.02% If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. 02% to 2% of ads ever drive someone toward action on bacon.com. Molto impressivo!

Communications 150

Communications How To Analytics Public Affairs 150

Deirdre Breakenridge

JANUARY 13, 2015

Communicate inclusiveness. When advertising for your event, Milstein suggests stating that you’re seeking new voices, and looking for people with “advice and expertise to share” as opposed to “experts.” She has volunteered in India and South Africa, helping empower women through job skills training, in local communities. __. [1]

Conference 150

Conference Training Healthcare Policies 150

The Proactive Report

JUNE 18, 2021

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” And we had fun. These are the questions and my answers. Customize your messaging.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials.

B2B 75

B2B Marketing Advertising Advertising 75

Onclusive

AUGUST 30, 2023

Whether it’s social media, advertising campaigns, or customer service interactions, the brand’s voice, tone, and messaging should remain cohesive. You can create and share insightful content such as articles, whitepapers, and webinars that showcase your brand’s expertise in its field.

Branding 195

Branding Brand How To Reputation 195

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. This uses AI to “to identify different sound waves between news, advertisements and even music to detect and remove advertisements from automated broadcast monitoring.”. Cision is hosting a series of six “best practices” webinars in February and March.

Software 124

Software Technology Advertising Advertising 124

5W PR

OCTOBER 11, 2023

Career advancement Many PR job opportunities aren’t advertised. Attending networking events Participate in industry conferences, seminars, and webinars. Online communities Specialized online communities and forums enable professionals to exchange insights, seek advice, and form connections within niche areas of PR.

Publicity 103

Publicity International Internal Resources 103

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria.

Pinterest 120

Pinterest Banking Mobile Trends 120

5W PR

NOVEMBER 16, 2023

Encouraging customers to generate UGC can have significant advantages, fostering trust, authenticity, and a sense of community around a brand. Customers tend to trust the opinions and experiences of their peers over traditional advertising. Community building Encouraging UGC contributes to building a sense of community around a brand.

How To 78

How To Community Customer Service Social Media 78

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? Rather, you simply trusted what your friend recommended. That’s what we do.&# They listen a LOT.

Travel 87

Travel Case Study Creativity Advertising 87

Sword and the Script

JUNE 13, 2023

Watch useful webinars. Research, read, be active in the respective community and write compelling pitches. Takeaway: Credibility is an existential threat to journalism – and always has been. When you pitch a story, you need to be credible too. Do your industry reading. Listen to industry podcasts. Attend conferences.

Journalism 147

Journalism Media Relations Report Media 147

Sword and the Script

NOVEMBER 22, 2016

Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. Unlike traditional advertising, the audience gets a vote in paid social media. req.) – by Regalix found. It’s not an isolated result either. I put $100.00

B2B 60

B2B Facebook Marketing Advertising 60

NewsWhip

JULY 15, 2021

Lauren Powell, Analytics & Social Listening Lead with PepsiCo’s Creators League Studio, joined NewsWhip CEO Paul Quigley for a discussion on using content analytics and social listening to support the creative process at a recent webinar. . So, we are using tools like NewsWhip to monitor things like, how big is the conversation?

Creativity 78

Creativity Data Trends Analytics 78

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. No prospect whips out a credit card to make an enterprise software purchase because of an indivdual blog post, or a webinar, or a phone call, or any other effort.

B2B 77

B2B Measurement Blogging Community 77

Stephen Waddington

FEBRUARY 17, 2019

People advertise their cars on the platform when they’re not using them. Communities are reliant on everyone working to the same rules in order to thrive. Classes will be a mix of webinars and online discussions. Drivey is a car sharing platform that works on the same basis as Airbnb. It’s backed by the AA and Allianz.

Mobile 79

Mobile Local Tools Community 79

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. The services is free for both users.

Software 87

Software Pitching Technology B2B 87

The Resolution Blog

JANUARY 8, 2018

Webinar:5 Ways to Protect and Grow Your PR Budget in a Digital Comms Playground The communications landscape has changed. I hosted a PRSA webinar back in July providing actionable steps to take. Kristina shares three considerations to keep in mind for your next customer community strategy. Online advertising has changed.

Tools 137

Tools Publicity SEO Measurement 137

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Examples of sites using Mobify include Boing Boing and A List Apart. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tools 104

Tools Marketing Nonprofit Mobile 104

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. Sharing user-generated content is also essential to cultivating a community. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Twitter Social Media Trends 78

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. I oversee this, and also focus on strategy, paid advertising and event marketing. While we weren’t doing it perfectly, it was my first foray in this world – quite different than my paid advertising and agency days.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

NewsWhip

MAY 12, 2021

Watch webinar. In this webinar: Learning about PepsiCo’s Creators League Studio | 1:28-2:39. And one of the sub-trends is online communities. And, our community managers on Mountain Dew had said… We had launched a Dew store with products last summer as well, and people were just loving that type of content.

Trends 78

Trends Branding Brand Reddit 78

Waxing UnLyrical

OCTOBER 19, 2010

Pay-per-click (PPC) advertising costs might increase. The predictive text and results that show in Google Instant for various keyword combinations are in themselves excellent tools to find the most relevant keywords to use for your site. Ads will also continue changing as users type, which could decrease click-through rates.

Google 104

Google Nonprofit Engineering SEO 104

Waxing UnLyrical

JANUARY 4, 2011

Advertising giants like Saatchi and Saatchi are slowly making a foray into the industry. The entry level barriers in the social media sector being excruciatingly low, freelancers in SM barely command trust, barring a few exceptions. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Social Media 85

Social Media Web Media Measurement 85

Buzzstream

APRIL 10, 2019

The first is content collaborators , which can range anywhere from a partner helping create the content, to an influencer whose quote you’re including, to a respected member of a community you ask for feedback. You can get some easy qualified traffic for your content by submitting it to community sites, email newsletters and weekly roundups.

How To 125

How To Data Community Groups 125

Prohibition

APRIL 7, 2022

If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. For the finance community, conversations around finance, crypto and DeFi have really picked up on Twitter. Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. As the face of our brand, I am responsible for traveling to industry events and networking with our readers, advertisers and others. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 72

Meeting Automotive Engineering Journalism 72

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. Hope we can discuss this further!

Blogging 80

Blogging Twitter Facebook Measurement 80

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Podcasts for Depth : Utilize podcasts and webinars to dive deeper into topics, offer insights and connect more personally with your audience. Personalize communications to make customers feel valued.

Trends 105

Trends YouTube Video Social Media 105

Waxing UnLyrical

JUNE 5, 2018

By attending webinars, reading blogs & staying up on best practices, youll be armed w/ info you need #measurepr. In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. You just have to start at the beginning and learn as you go.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Sword and the Script

JANUARY 21, 2017

Asks any digital savvy marketer to drive more clicks or more webinar registrants and they certainly can. Whether those are the right clicks and webinar registrants is another story. The click fraud in online advertising for example, sophisticated and frightening. First, metrics can be gamed.

Social Media 60

Social Media Crisis Marketing Media 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. We recommend that our clients advertise on at least one of their social channels to their target market.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48