Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get Cision’s free white paper now!

Pitching 120

Pitching How To Instagram YouTube 120

Cision

APRIL 20, 2015

Get tips and tactics for using multimedia with our free “Outside-The-Box Content Marketing for PR” white paper! User-generated content (UGC) is a beloved tactic because it boosts engagement and grows a community. The former applies to influencer relations, native advertising, and product placements.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. Multichannel promotion is a given for any communications strategy; however, many brands are missing the right channel mix.

Marketing 120

Marketing Financial Analytics Strategy 120

Sword and the Script

SEPTEMBER 10, 2020

There are unpolished phrases the marketing community kicks around to describe the outsized role content marketing has in the sales cycle. Spiceworks is a nice forum and social network for the IT community which has been the source for a range of reports the company has published over several years. Consumption.

B2B 117

B2B Consumer Marketing Survey 117

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). Cision calls their tool Impact and uses the same technology and partnerships that digital advertisers use to get the information. Marketing attribution for earned media.

Technology 173

Technology Publicity Software Pitching 173

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. Hamburger Helper didn’t really advertise or force the mixtape on people. [By Karen Geier].

Viral 100

Viral Social Media Guidelines Groups 100

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. Some people don’t even like football, but watch the game for the community – and the commercials.

B2B 75

B2B Marketing Advertising Advertising 75

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Get your free white paper today! Pinterest may be forgotten in some circles, but as a communication platform it is powerful.

Pinterest 120

Pinterest Banking Mobile Trends 120

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity.

Measurement 97

Measurement Communications Survey B2B 97

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! Once Shea developed his production process, he went back to his online communities to get the word out: “The backpacking, fishing, outdoors community has a very active and robust online community of blogs, forums, and review sites.

Energy 120

Energy Viral Storytelling Community 120

Stephen Waddington

JANUARY 23, 2019

Advertisers only pay when Google delivers a consumer to a campaign website. You’ve two options for paid activity on Facebook, namely ads and promoted content to the community that follow a Facebook Page. It’s a good mechanic for lead generation for organisations using owned content such as surveys or white papers.

LinkedIn 91

LinkedIn Google Facebook Twitter 91

5W PR

NOVEMBER 2, 2016

But when paired with other advertising methods, PR is a great way to leverage those marketing efforts. However, a news story, well-written white paper, or a relevant infographic will remain posted on credible sites and circulated for many years, each time driving shoppers back to your business. Highlight company achievements.

Publicity 87

Publicity Case Study Infographics Energy 87

Sword and the Script

MARCH 10, 2019

Ned launched “ Job of the Week ” (JOTW) email newsletter in 2001 as a free resource for PR and communications professionals looking for work. My hypothesis is that PR agencies – and its siblings in marketing and advertising – are entering the early stages of a similar trend. white papers (36%). content marketing (64%).

Survey 118

Survey Media Relations Corporate Communications 118

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact. 2) Community Strength.

B2B 77

B2B Measurement Blogging Community 77

Sword and the Script

JUNE 9, 2015

His commentary was presented in a white paper titled The Future of Content co-produced by The Content Counsel and an AdAge team that writes sponsored content for brands. From micro-trends to the micro-moments that add up to trends, marketing today amounts to a wide variety of small opportunities across a diverse set of unique channels.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

JULY 24, 2018

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. If you’re going to just slap the introduction to a white paper up as a blog post with a lead form, save yourself the effort and forget the blog and just make the lead form.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Using a variety of tools like Ghostery and BuiltWith, I took a look at the advertising and analytics tools these companies use on their sites.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

OCTOBER 31, 2017

Most often, what I’ve found to be effective, is to essentially be an “advertiser” in your own publication with use of the white space, distinct calls to action and event carefully managed content. Tips for inviting raised hands: Advertising on your own platform. Reporting on data. Custom audiences. Use it here. Internal links.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. Given advertising deadlines, buying ad inventory is usually much smoother if you plan both content and budget for it in advance.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

MARCH 17, 2016

Approach social media as a long-term resource for building customer loyalty, gathering a community around your brand, and then driving eyes to your owned channels. Budget-friendly tip: Social media advertising can be as affordable or expensive as you make it.

Marketing 40

Marketing Small Business Web Nonprofit 40

Journalistics

SEPTEMBER 10, 2021

You started with target audiences and determined what needed to be communicated to those audiences on an annual, quarterly, or monthly basis. The outputs were typically annual reports, brochures, newsletters, case studies, datasheets, and white papers – to name a few.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Write a white paper or research report on a topic related to your industry. Host a community cleanup event or volunteer day with employees and customers. David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Instagram only allows links in a post when it’s a paid advertisement. Of course, your competition and other brands have the same opportunities. That’s why it’s vital that your brand gets your social media strategy right.

Social Media 40

Social Media Pinterest Media Marketing 40

Sword and the Script

MARCH 19, 2018

The 2018 JOTW Communications Survey from Frank Strong. The survey was conducted by yours truly and in collaboration with Ned Lundquist, an IABC Fellow , and the community of communicators he’s built over the last 18 years or so. Those were press releases (34%), white papers (35%) and award programs (39%).

Survey 90

Survey Trends Communications Storytelling 90

ZudePR

MAY 31, 2015

“Since we don’t advertise as a policy, we can only rely on publishing our ideas and delivering presentations at conferences and workshops and private meetings that help us to build relationships with clients that we hope eventually convert to consulting engagements. “I share to be part of a community.

Communications 81

Communications How To Blogging Content Marketing 81

5W PR

MARCH 24, 2025

Public relations stands as a defining force in the advertising technology sector, where technical innovation meets market perception. PR professionals shape how AdTech companies communicate their value, build trust with stakeholders, and position themselves in an increasingly complex marketplace.

Industry 78

Industry Privacy Case Study Leadership 78