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Seriality (Context Matters)

Doctor Spin

Credit: Wikipedia.) Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). 1 Sartre, J.

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How To Create a Simple Facebook Messenger Bot

Cision

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” Estee Lauder is using Messenger bots for a mascara sales campaign.

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Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

and “What can we learn from communities who have done so?” I believe that looking to open-source and hacker communities gives us the answer. There are at least five imperatives that drive the need for the public relations community to adopt these important precepts. and “What can we learn from communities who have done so?”

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia. These fine folk did: Jan.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. As much as I believe in PR, and understand it’s potential, I’m also a realist: the biggest PR firms in the world are owned by advertisers. Some articles I’ve read cite 11 acquisitions in its recent history.

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The Hidden Arena PR Strategy: Your Key to Mobilising Change Agents

Doctor Spin

In Wikipedia. Public forums, workshops, online discussions, and community events can serve as platforms for raising awareness and generating interest in the cause. David should leverage the surprise element and not advertise his advantage beforehand. In Wikipedia. 1 Activism. 2023, April 3). 2023, April 3).

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PR Interviews: Michael White Lansons

Norton's Notes

It’s also common to come across companies who have trusted agencies with Wikipedia related work, but have consequently had their accounts banned and articles flagged. Sadly, investment in advertising won’t help combat this, only PR. Could you point out a campaign that really impressed you this year and why?