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Strong Media Brands: the answer to Native Advertising Concerns

Flack's Revenge

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? I mean, c’mon, have the native ad alarmists heard of evil soap boxes that companies have called blogs? Recall the fine print that Carr mentioned in his piece.

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Why Advertising Isn’t Dead

Cision

Therein, James McQuivey, a principal analyst at Forrester drilled into a report which explored that CMOs will reduce their spend, on display advertising by as much as $2.9 Opposed to counter that agreement directly, I want to take you down the road of history to see how advertising continuously renews itself. Her content is personal.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. When a company shows how a known brand like Home Depot or Mercedes has achieved business objectives using a software solution, for example, it gains instant credibility. Which awards should I enter ?

B2B 295
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Revolutionizing food marketing: How Starbucks and McDonald’s use digital strategies to stay ahead of the curve

Agility PR Solutions

With the rise of social media, mobile apps, and data-driven marketing, food companies are increasingly turning to digital marketing strategies to remain competitive. In the fast-paced world of food digital marketing, brands must be nimble, adaptive, and highly engaging.

Strategy 100
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Canadas main media companies are headquartered in Toronto, and the city is home to a vibrant film industry. This creates a large pool of talent for all marketing, PR, advertising and communications companies. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100
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5 Amazing Facts You Must Know About Facebook Advertising

Cision

According to the 2016 Content Marketing Benchmark Report by the Content Marketing Institute, the top three paid advertising methods used by B2B marketers to promote/distribute content are: Search Engine Marketing (66 percent); Print or Other Offline Promotion (57 percent); Traditional Online Banner Ads (55 percent). That is staggering.

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PREthics & Native Advertising

PRSay

Late last year, the Federal Trade Commission issued guidelines for native advertising, a topic of much discussion in 2016. A look at current and past practices, such as product and company publicity, makes this evident. When does product publicity become native advertising? PR Teams – Be On Alert.