PR Conversations

DECEMBER 11, 2014

Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. Example: Do you recall the brand of beer advertised during the Super Bowl?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” Who do you see advertising on those pages?

Agency 93

Agency Trends Marketing Survey 93

Sword and the Script

MAY 14, 2019

The pie chart provides an aggregate view: The bar chart provides a monthly comparison which I think helps you get focused on the events that tip the share of voice balance in your favor: 4) Giving PR the capacity for marketing attribution. What Onclusive is trying to do here, is taking that to the next level. 8) PR tech brief assessment.

Case Study 117

Case Study Software Data Web 117

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. As we often say, ‘everyone can write, but only a few people can write.’. To that end, this year’s roundup is uh-mazing. It all adds up to more content.

Marketing 191

Marketing Content Marketing Data Social Media 191

Mindful Marketing

FEBRUARY 27, 2022

In fact, as I was writing this article, I read a post by one of my LinkedIn connections, Cait Mack who wrote: “This has been one of the worst days of my life. Everything feels so stupid and trivial in comparison to what’s going on over there.” Of course, millions of others also have personal connections.

Marketing 82

Marketing Advertising Advertising Examples 82

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52