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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Yet corporate PR officers also fall victim to inflated or impractical expectations when their internal clients don’t understand what’s possible. No one wants to be negative, but a viewpoint grounded in experience and phrased constructively can go a long way in heading off trouble later.

Publicity 334
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Faces & Markets of PRGN: Toronto, Canada: Diversity is Our Strength

Bianchi Biz Blog

Business environment in Toronto, Ontario, Canada Toronto is Canadas largest city and is home to the most corporate head offices in the country. The skyline is filled with construction cranes and there are numerous transit expansion projects underway. Toronto is a rapidly growing city. story angles.

Print 100
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Marketing Ventriloquism: Why You Need To Talk To Your Audience In A Voice Other Than Your Own

Onclusive

So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. We have become hyper-adept at constructing and testing our messages for receptivity to make them as palatable as possible. But mostly, third-party influence is the domain of expertly managed corporate communications and PR.

Marketing 195
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 Corporate Reputation is Important to Marketing

5W PR

Once you answer that question and put together a plan to actively promote and preserve your corporate reputation, the chances are that any damage occurring from such an incident will be minimal rather than catastrophic. For a construction company, that could mean poor safety standards with a string of citations.

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How To Get The Best From Your PR Agency

ImPRessions - Crenshaw Communications

Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation. We knew he expected the best and would go to bat for us to fund bold concepts, and we would have followed him anywhere for that reason.

Agency 223
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Thank You, Mr. Burson

PRSay

Second, that combination of advertising and public relations was a seminal moment. He also wanted people who could “recognize what the story is,” a wonderfully concise way to describe the ability to determine and construct organizational narratives, an essential and enduring PR skill. A champion of research.

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18 Marketing and PR that Read Like a Meta Description for the Year 2018

Sword and the Script

e) Championing a customer-centric corporate culture. On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

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