Shift Communications

MAY 14, 2015

We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. Starting on this short journey, I picked three leading companies to look at in diverse industries – defense/industrial, medical device/biosystems and construction equipment.

B2B 60

B2B Marketing Construction Analytics 60

MaccaPR

SEPTEMBER 3, 2014

Nissan (largest indoor illuminated advertising billboard). Local TV segments on Kemps'' mammoth scoop aired in 181 out of 210 U.S. At Maccabee, we’d add one more element to the construction of an extraordinary GUINNESS WORLD RECORDS event - shamelessly pursue the power of symbolism and metaphor. Think Global, Start Local.

Viral 88

Viral Marketing Guidelines Local 88

prTini

MARCH 29, 2016

That’s where leveraging paid social advertising to amplify and extend the reach of your media coverage comes in. Consider this example: We worked with a local construction company on a PR campaign designed specifically to support their business development efforts around breweries. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

5W PR

AUGUST 12, 2019

Without a viable strategic plan, all the advertisements and press releases in the world won’t change public perception and attitudes towards your organization. For a construction company, that could mean poor safety standards with a string of citations. Let’s use a local electric utility as an example. Look at your advertising.

Corporate 68

Corporate Reputation Marketing Employee 68

Mindful Marketing

FEBRUARY 4, 2024

Department of Transportation agency that “provides stewardship over the construction, maintenance and preservation of the nation's highways, bridges and tunnels” while also helping state and local governments enhance mobility, safety, and innovation. Some creators of highway signs have adopted the same strategy.

Guidelines 96

Guidelines Transportation Creativity Airlines 96

Doctor Spin

NOVEMBER 5, 2023

To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. So, the audience pays for content with their attention, advertisers pay for attention with their money, and the editorial outlet pays their staff with ad revenue. It was a great time to advertise.

Wikipedia 52

Wikipedia eBook Advertising Advertising 52

PR Conversations

JANUARY 29, 2015

In the book chapter, Irwin outlines the importance of conducting polls to “determine exactly what the employees and the local community thought and felt about the company” as the first step in the Dayton Plan process. publicity and advertising. contributions to local charities. requests for speakers.

Community 40

Community Employee Local Groups 40

PR Conversations

JANUARY 29, 2015

In the book chapter, Irwin outlines the importance of conducting polls to “determine exactly what the employees and the local community thought and felt about the company” as the first step in the Dayton Plan process. publicity and advertising. contributions to local charities. requests for speakers.

Community 40

Community Employee Local Groups 40

Maxim Behar

JULY 10, 2023

Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. Lawyer and writer Alexander Shpatov and journalist and economist Mikhail Krastev.

Energy 52

Energy Communications Construction Agriculture 52

Buzzstream

JANUARY 15, 2025

So Launch Potato is a company that really just connects advertisers to people. We’re just trying to connect advertisers to customers, however we can. But when we’re talking to local radio stations and news outlets in California, I always like to balance it. And it also kind of depends. It’s hard.

Viral 62

Viral Digital PR Pitching Data 62

Maxim Behar

JULY 10, 2023

Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. Lawyer and writer Alexander Shpatov and journalist and economist Mikhail Krastev.

Energy 40

Energy Communications Construction Agriculture 40

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Are you a member of your local Chamber of Commerce? A poorly constructed online press area will turn off many journalists, especially if finding contact information is difficult.

Web 40

Web Pitching Local Writing 40

Maxim Behar

MARCH 11, 2021

On the one hand, there should only be one hotel on a beach area and on the other hand, there should not be a hotel with more than two floors, i.e. only low-rise construction is allowed. But is this the right way to advertise a destination? But this must be said out loud, so all Bulgarians can hear it, as we also rely on local tourism.

Tourism 52

Tourism Government Hotels Travel 52

Stephen Waddington

MARCH 15, 2021

As long as you are constructive and keep it focused on the impact of leaders’ behaviours, you should be fine. YouTube just received accreditation from the Media Rating Council in the US for its work to protect advertisers from appearing on or aligned to content deemed inappropriate for paid ads.

Google 119

Google Data Government Social Media 119

Communications Conversations

OCTOBER 25, 2018

Yearly budgets for social media advertising continue to climb thanks to advancements in tracking sales and conversions on channels like Facebook, Instagram and Twitter. It’s taken a while (and there’s still more work to be done) but I believe social media is finally being taken seriously by the C-Suite. screen vs. a 65-in.

Social Media 89

Social Media Trends Media Instagram 89

PR Conversations

APRIL 21, 2016

Omar politely thanks the internal communicator (recalling the person’s hiring six months ago, immediately after completing a one-year digital corporate communications certificate program at a local college). Stewart elaborates that trust encourages constructive criticism, disagreement and healthy debate.

Employee 40

Employee Internal International Corporate 40

Communications Conversations

MAY 13, 2015

In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Michael Whiting , @RealMikeWhiting.

Groups 60

Groups Internal International Conference 60

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

When a technology leader speaks about the need for skilled engineers, or a midwest farm company explains how a labor shortage is impacting its growth, it places emotional issues into a constructive framework for discussion. Businesses united in a common purpose overcame entrenched positions by local lawmakers.

Corporate 149

Corporate Policies Privacy Construction 149

Mark My Words

FEBRUARY 23, 2018

Controversy is constructed to attract attention; however, as the POTUS shows controversy is also useful for shifting attention away from certain investigations to OMG YOU WONT BELIEVE WHAT HE JUST TWEETED. Recently Poundland received a slapdown from the Advertising Standards Authority over its “Elves behaving badly” social campaign.

Print 60

Print Viral Film Construction 60