Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

JANUARY 2, 2017

We may get a great hit in the Wall Street Journal or the New York Times, but that hit will be one story among 200,000 or 300,000 for that day. The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. Peak Attention and Owning Audiences. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Brands who succeed this year will be in front of only the right consumers and customers, not everyone. The bar for quality will only continue to go up.

Marketing 60

Marketing SEO Advertising Advertising 60