Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Cision

JULY 13, 2016

For example, let’s say we filmed a great video for a client. Anytime a consumer comes across your brand, it should be the same, easily recognizable experience. Some brands really lend themselves well to print and out of home advertising. What are the biggest PR and marketing mistakes brands make? the asset for future use.

Print 120

Print Tourism Transportation Film 120

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. This divergence has become increasingly apparent in recent years.

Brand 90

Brand Branding Marketing Ethics 90

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. On a consumer level, it’s also about translating magazine content into a broadcast interview or other forms of media. A story you might intend for a specific business audience can quickly reach a wide consumer audience. What’s your secret to success?

Fashion 120

Fashion Pitching Journalism Social Media 120

Bad Pitch Blog

AUGUST 4, 2011

Think Visual “(Public Relations) requires specialized talents in communication, in creating visual material such as house organs, bulletins, movies, slide films, training pamphlets.” Arguably we need it more than ever as consumers are bombarded with 34GB of information daily. 100 Years Later So was William G.

Film 80

Film Infographics Advertising Advertising 80

Shift Communications

DECEMBER 16, 2022

A Q&A on McDonald’s Employer Brand Building with Megan Gaffney, VP, Consumer Team. Megan: These kinds of first-person experiences are very powerful because they unlock the critical emotions that help deepen the connections between consumers and a brand. Give us the 10,000-foot view of the campaign.

Brand 78

Brand Branding Consumer Storytelling 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

The global toy industry sees kidfluencers as a lucrative advertising channel, especially through techniques like “stealth advertising,” such as advertorials framed as reviews. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust.

Brand 83

Brand Branding Marketing Ethics 83

Cision

DECEMBER 2, 2016

In my required foundational coursework, I was exposed to all fields of communication — from film to TV to journalism to advertising to PR — but I naturally gravitated to the PR offerings. Brands that have a truly distinct voice and story to tell are more likely to get noticed — by media, influencers, consumers and stakeholders.

Film 120

Film Creativity Travel Branding 120

Contently - Strategy

JUNE 18, 2024

The short film “Lakota In America” opens on a typical day in the life of a Lakota youth named Genevieve Iron Lightning. As the film progresses, we hear about the history of the Lakota people. It’s no wonder the film has amassed over 4.7 Another killer example of storytelling advertisements is the “Mean Streets” video from Adobe.

Storytelling 52

Storytelling Examples Brand Branding 52

The Resolution Blog

OCTOBER 15, 2019

Marketing in the Business to Business (B2B) world is a completely different beast to that in the consumer industry. Then the expansive coverage in consumer news sites put their brand in front of thousands of people?—?including B2Bs are faced with marketing products to their audience’s “work” personas and gain company buy in.

B2B 120

B2B B2C Facebook Storytelling 120

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Vimeo was designed as a film platform and promotes itself most aggressively to professional and amateur filmmakers. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue.

Video 120

Video Trends YouTube Television 120

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Additional duties. All things to all people. “We

Communications 148

Communications Crisis Internal International 148

Mark My Words

MAY 3, 2022

Threats On how the streaming giant found itself in this position, Wez Merchant, PR collaborator with fellow streamer Rakuten, founder and CEO of film PR agency Strike Media, says Netflix has been caught in an unfortunate crisis, in which it “hasn’t really put many feet wrong”. And can savvy PR and comms strategies prevent a further fall?

Film 60

Film Advertising Advertising Consumer 60

Sword and the Script

NOVEMBER 26, 2016

but it did agree to do a tie-in between the movie and the candy after the film was released. with $1 million of advertising; in return, Hershey could use E.T. Mr. Ross is the Gartner analyst that wrote the assessment on content marketing for the Digital Marketing and Advertising Hype Cycle 2016. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Mindful Marketing

DECEMBER 4, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing With the holiday shopping season in full swing, many consumers are unaware of two titan retailers’ battle over a billboard, the results of which could impact how and where shoppers buy gifts for years to come.

Retail 71

Retail Advertising Advertising Consumer 71

Mindful Marketing

FEBRUARY 22, 2020

So, why would one of the world’s leading fast food restaurants want consumers to see its most iconic menu item in a similarly sickening state? The fast food icon recently launched a “global, integrated advertising campaign showing its iconic Whopper® sandwich covered in mold.” First, the lettuce starts to wither.

Advertising 65

Advertising Advertising Film Banking 65

Prohibition

JANUARY 6, 2023

This is backed by the statistics, its estimated that video accounts for over 80% of all consumer traffic – demonstrating the power of video on internet users, as well as the solution it clearly offers marketers. inform audiences, promo film, personal connection, next company event. Better inform your audience.

Video 62

Video Strategy SEO Engineering 62

PRSay

JUNE 6, 2017

What is the most important thing you’ve learned about engaging an audience from you work as a new anchor and acting in TV shows and films? And then on the consumer side, what does that mean? You began your news career in 1988 and have been an on-air personality since the early 1990s. A native of Greenville, S.C., Newhouse School.

Wireless 102

Wireless Radio Storytelling Airlines 102

Mindful Marketing

SEPTEMBER 5, 2020

The company filmed reactions of several pint-sized punk’d consumers, who were given unmarked pouches and asked to test “a new flavor” of juice. There is, however, the unhumorous reality that many children consume far too much sugar , much of it coming from sugary drinks. (1)

Consumer 65

Consumer Course Film Advertising 65

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

MaccaPR

DECEMBER 1, 2015

Why should it matter to a chief marketing officer that her advertising and public relations agency teams are all white, blonde and marinated in the same suburban, upper middle class culture? But our advertising and PR community in the Twin Cities is a long way off from that goal: Only 6.3 Should we care that barely 4.5

Marketing 48

Marketing Advertising Advertising Agency 48

PR in High Definition

SEPTEMBER 24, 2019

The problem is that many of them offer a general service whereby they cover multiple topics to fulfil the needs of the publication – for example, they’re not simply health reporters covering developments in the health sector, but instead might cover health alongside all sorts of different types of consumer stories. News been framed!

Media 54

Media Newspapers Journalism Video 54

Konnect Agency

FEBRUARY 26, 2021

2020 was a major year for Taylor, having written, recorded and released two studio albums while in quarantine, filming and releasing a Disney+ documentary and re-recording her old masters. Content is everything that touches the consumer. No matter your personal feelings about Ms. Next, we’ll talk a bit about content.

Brand 52

Brand Branding Marketing Storytelling 52

MaccaPR

JULY 20, 2015

Let’s walk through the Snapchat features that offer marketing potential for your brand: Your Brand Opportunity #1: Live Stories with brand and consumer-curated content How can you paint a picture of your brand’s Snapchat identity when every trace of the image disappears in 10 seconds or less? That’s where ‘Stories’ come in.

Brand 48

Brand Branding Marketing Mobile 48

PR 20/20

OCTOBER 12, 2017

The film grossed over $140 million USD at the box office; it was made on a budget of less than $1 million. Ultimately, 20th Century Fox decided to take a chance on the film. The Day Hollywood Changed. Let’s try to make this more tangible with a popular movie example. This is what marketers call return on investment (ROI) of marketing.

Marketing 53

Marketing Enterprise Print Film 53

MaccaPR

AUGUST 26, 2015

Produced by Danish agency Lani Pixels, the animated film was lauded by Contently for surpassing more than one million views in less than a week. "By By telling the story of how Lego came to be, consumers are getting a behind the scenes look, and, simultaneously, learning about the people who built it.

Corporate 48

Corporate Examples Storytelling Brand 48

Buzzstream

JANUARY 7, 2025

It’s certainly possible to do Digital PR for under $5k per month because some tactics are less expensive and time-consuming to do (case in point: I’ve worked with brands whose monthly budgets are closer to $1k and earned highly relevant and authoritative coverage). say they never verify if a journalist is active.

Digital PR 62

Digital PR Report SEO Data 62

PR in High Definition

MARCH 6, 2018

No advertising and a chronological news feed. This ‘old-Instagram’ feature will be a winner but be aware that a clause in its privacy policy suggests the company may still use your data for advertising in some capacity. For now, here’s my first impressions to help you can decide if this is the network for you. Not just visuals.

Consumer 63

Consumer Instagram Advertising Advertising 63

ImPRessions - Crenshaw Communications

JANUARY 25, 2018

Here’s a light look at what we can learn from the films that captured moviegoing audiences this past year. PR Takeaways from top films. What’s notable about the film, for anyone who writes for a living, is its masterful use of language. In this case, we add, and watch certain films. Call Me By Your Name.

Film 136

Film Local Leadership Radio 136

Buchanan PR

FEBRUARY 10, 2025

Super Bowls are not just about football; they are one of the biggest advertising nights of the year. Their witty banter made the ad a standout, reinforcing Michelob Ultras brand as a go-to beer for active, fun-loving consumers. By blending humor with star power, the brand successfully commanded attention and left a lasting impression.

Film 52

Film Advertising Advertising Branding 52

5W PR

DECEMBER 7, 2018

The cars were everywhere in the film, which sometimes looked like an extended commercial for the small, amazingly versatile and apparently fun to drive cars. BMW donated more than 30 Minis to be used in the film, mainly as an homage to the previous version of the movie, but the investment also proved to be strong.

Trends 60

Trends Consumer Film Fashion 60

Mindful Marketing

JUNE 4, 2024

A few days ago, it was revealed that the whole thing was a marketing ploy invented by Sydney Sweeney, the lead actress and an executive producer on the film.” Here’s her perspective, which is influenced by her Christian faith: “What marketing really boils down to providing value to the consumer.

Film 98

Film Apparel Television Viral 98

Contently - Strategy

FEBRUARY 1, 2019

In the 2018 film Eighth Grade , Elsie Fisher plays Kayla, a 15-year-old who spends every day after school scrolling through Instagram and YouTube in her dark bedroom. The film is beautiful and excruciating. She rarely meets up with friends in public, and her father has no way to know what she’s watching or reading.

YouTube 112

YouTube Instagram Ethics Film 112

Mindful Marketing

SEPTEMBER 30, 2024

Inevitably, at the top of the list are jobs like doctor, nurse, and pharmacist, while near the bottom are several marketing occupations such as telemarketer, advertising practitioner, and car salesperson. Each year Gallup conducts a poll in which it asks respondents to rate the honesty and ethical standards of 20 or so occupations.

Ethics 115

Ethics Marketing Pharmaceuticals Conference 115

Mark My Words

JULY 5, 2021

Today, they’d be far too risky to ever be approved Looking at advertising campaigns on television today, an extraterrestrial from another galaxy would think we are a severe species. There is only one emotion in advertising now – and it is to indicate that brands are virtuous and worthy of your business.” Both hurt sales figures.

Advertising 60

Advertising Advertising Film Creativity 60

The Resolution Blog

JULY 30, 2019

Instead, once it had started to pick up momentum, its creators (advertising creatives Chris Godfrey and Alissa Khan-Whelan) decided to use its visibility to power something good. The Instagram teaser of the Nike React was just one tiny part of a bigger campaign that aimed to get consumers excited and engaged. This shows that?—?when

Instagram 120

Instagram Examples Brand Branding 120