Shift Communications

NOVEMBER 20, 2017

Consumer health and fitness. Consumer technology. Marketing and advertising. Pharmaceutical companies. We selected Twitter accounts with high-frequency publishing schedules and at least 100 followers from the following industries: Airlines. Automakers. B2B technology. Cybersecurity. Entertainers. Environmentalists.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Mindful Marketing

FEBRUARY 14, 2021

Before the recent big game, a friend graciously invited my analysis of the ads—You don’t have to ask twice for my opinion on advertising, especially Super Bowl commercials, so I shared thoughts about one particular ad that seemed strange. Thankfully however, the preceding ads were exceptions.

Pharmaceuticals 105

Pharmaceuticals Advertising Advertising Ethics 105

ISEBOX

FEBRUARY 2, 2017

More than one-third of physicians say that direct-to-consumer advertising should be banned. Consumers are savvy and you risk insulting them. Harvard Business Review conducted a survey on what makes consumers “sticky,” i.e., more or less likely to convert based upon a marketing message. A ban…on ALL DTC marketing?

Pharmaceuticals 70

Pharmaceuticals Marketing Survey Consumer 70

Mindful Marketing

JULY 4, 2020

While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing. automatic logins, personalization/account information). Consequently, machine learning can perpetuate racial biases that exist in society.

Marketing 74

Marketing Pharmaceuticals System Policies 74

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

MaccaPR

MARCH 12, 2019

But today, medical device is only 20 percent of our agency’s business; our other marketing work spans the entire scope of health: health insurance, pharmaceuticals, and direct to consumer healthcare products. I take it that consumer attitudes toward breast pumps today is not the same as that of their own mothers 20 to 30 years before?

Agency 54

Agency Healthcare Insurance Insurance 54

Sword and the Script

SEPTEMBER 19, 2017

This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience. – print advertising. – pay per click advertising. For example, many plaintiff lawyers are investing in mass tort cases (product liability lawsuits against pharmaceutical companies).

Marketing 67

Marketing SEO Pharmaceuticals Google 67

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

PR differs from advertisement in a number of ways, but one of the biggest is that a PR firm isn’t going to simply pay sites to display an ad of your business. It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Consumer to consumer —one individual buying something from another individual.

Industry 52

Industry Real Estate Healthcare Tourism 52

Beyond PR

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). PhRMA, the Pharmaceutical Research, and Manufactures of America faced this exact challenge. Journalists and consumers crave videos. Promote via earned media (media coverage & social mentions). million words. more views.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Many consumers are conditioned to search for company-related information in the footer of your homepage, so that’s a logical place to house your newsroom link.

How To 48

How To Media Print Real Estate 48

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Consumers are more willing to trust peer reviews or recommendations than a company. In fact, 93% of consumers say that online reviews influence their purchase decisions.

Marketing 52

Marketing Technology International Internal 52

Mindful Marketing

SEPTEMBER 30, 2024

Inevitably, at the top of the list are jobs like doctor, nurse, and pharmacist, while near the bottom are several marketing occupations such as telemarketer, advertising practitioner, and car salesperson. CEOs, VPs, partners) Is used by everyone (e.g.,

Ethics 114

Ethics Marketing Pharmaceuticals Conference 114

Mindful Marketing

AUGUST 13, 2022

It’s nice that company sponsorship has been democratized, but with so many people pushing products, how can consumers survive the promotional onslaught? For example, doctors often prescribe pharmaceuticals they’ve never tried. ​ Hopefully, most influencers will have the conviction to self-regulate.

Pharmaceuticals 75

Pharmaceuticals Advertising Advertising Consumer 75