Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some advertisers and website owners believe that ad blocking by consumers is at best freeloading and at worst, it’s theft.

Trends 120

Trends Software Advertising Advertising 120

Sword and the Script

SEPTEMBER 10, 2020

A survey by Spiceworks Ziff Davis found B2B tech marketing prospects say they consume 11 or more piece of vendor content Pieces of content. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Consumption. Try our services.

B2B 117

B2B Consumer Marketing Survey 117

Stephen Waddington

JUNE 29, 2021

These include employees, subcontractors (up to 65%), software and consumable items. It is becoming a lot harder to claim R&D on software. This category includes public relations and communications firms, advertising, and media agencies. Companies can claim relief across a range of costs.

Agency 171

Agency Enterprise Software Financial 171

Cision

JUNE 6, 2017

This chart demonstrates the power of shared content…even when it’s “consumer opinions” coming from strangers: This suggests that we need to deeply understand who is sharing our content, where they are sharing it, and why—and then get them to do more of it! It comes from the transmission of content. 19 percent were piloting a program.

Marketing 239

Marketing Television Handbook Web 239

Cision

OCTOBER 30, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. And so we continue to use legacy systems that no longer serve. And yet, that’s not a precise measure when it comes to earned media.

Measurement 215

Measurement Media System Tools 215

Shift Communications

JANUARY 2, 2017

The logical corollary to a massive tsunami of content is that consumers attention is not growing at a commensurate rate. The amount of attention a consumer gives to any individual piece of news or coverage must therefore decline if they increase their consumption of the massive buffet of news every day. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Whether you are an impassioned employee or a socially conscious consumer, internal and external audiences are making their voices heard as never before.”

Trends 151

Trends Communications Employee Enterprise 151

ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape. What have we seen? A striking surge in adtech’s prominence at this global event.

Creativity 156

Creativity Meeting Advertising Advertising 156

ImPRessions - Crenshaw Communications

MAY 22, 2023

PR and communications professional Elana brings her background in handling national and global consumer and B2B tech brands to the team as an account executive. Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors.

Agency 156

Agency Communications B2B Enterprise 156

Cision

JANUARY 2, 2018

It’s also known for helping increase consumers’ engagement with brands, given Facebook’s 183 million daily users. But depending on Facebook can essentially mean depending on a rented audience, especially if you haven’t built a brand-consumer relationship. 9 percent , no matter the industry. About Dan Curran.

Facebook 0

Facebook Marketing Journalism Creativity 0

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video.

Video 149

Video Case Study Agriculture B2B 149

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. 4 Invest in innovative PR tools and software With the right tools, you can explore AI-powered features , a high level of personalization, vast databases of media contacts and much more.

Brand 104

Brand Branding How To Measurement 104

Stephen Waddington

JUNE 5, 2017

Data for the US shows that consumers spend an average of 5.6 4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. 2 Internet usage continues to grow.

Publicity 122

Publicity Marketing Healthcare Television 122

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. In this case, with PR software, I was both of those things. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 173

Technology Publicity Software Pitching 173

Contently - Strategy

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. For consumers, this means those sneakers are less likely to stalk you around the internet just because you browsed Zappos one time. For brands, however, it means a paradigm shift.

Privacy 102

Privacy Google Advertising Advertising 102

ImPRessions - Crenshaw Communications

MAY 22, 2017

Looking to buy enterprise software? Likewise, there are companies with multilayered stories that are best told through long-form content, or explained in a narrative form typical of a business or consumer magazine feature. Creating depth of message. Some products are complicated. How about a new car? This is where PR excels.

Brand 185

Brand Branding Marketing Wireless 185

Prowly

APRIL 10, 2025

It encompasses a brands presence across multiple channels, including search engines, social media, websites, advertisements, and physical locations. Consider using social media ads and Google Ads to show up in front of more consumers and increase your overall footprint.

Brand 104

Brand Branding How To Measurement 104

Cision

JANUARY 30, 2017

Akeroyd: “[Earned media] has gone from the king of the hill 20 years ago to a true second-class citizen while other brands got drunk on paid advertising and e-commerce campaigns.”. Furrier: What was the moment in time that got you over the hump that got you to leave Oracle? That was the piece that clicked.”.

Communications 96

Communications Interviews Software Data 96

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 211

Writing Communications Marketing B2B 211

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 146

Data How To Storytelling Analytics 146

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. PR and content will become more automated and scaleable.

B2B 120

B2B Customer Service Software Technology 120

PRSay

JUNE 16, 2023

Generative artificial intelligence, such as ChatGPT or Google’s Bard chatbot, can generate text, images and other content derived from the data on which the AI software is trained. Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences.

Technology 146

Technology Crisis Management Social Media Training 146

5W PR

NOVEMBER 23, 2021

But one of the problems for businesses – and their PR people, Instagram continues to limit access to paid advertising on their site. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Instagram Generation.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

MAY 23, 2016

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. If you’re doing a lot of advertising on Facebook, segmenting by common Page Likes may be a way to accomplish this quite easily. Peer Groups.

Communications 206

Communications Television Transportation Study 206

Stephen Waddington

JANUARY 10, 2019

There’ll be a renewed focus on trust indicators for news and better labelling designed to help consumers decide what and who to trust. #2 More than half (52%) expect this to be the main revenue focus in 2019, compared with just 27% for display advertising, 8% for native advertising and 7% for donations. #3

Report 98

Report Journalism Privacy Enterprise 98

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native advertising shows similar growth for many of the same reasons. Native video advertising builds on the premises found with video and native advertising. It shows no signs of slowing.

Video 120

Video YouTube Mobile Advertising 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

For one thing, a new generation of consumers are demanding more than just a bigger smartphone or a new flavor of sparkling water. and they’re skeptical of traditional marketing and advertising. To paraphrase Seth Godin, “Marketing PR isn’t about the stuff you sell; it’s about the stories you tell.”

Marketing 173

Marketing Creativity Storytelling Privacy 173

Prohibition

NOVEMBER 9, 2022

For the uninitiated, Facebook advertising can be a daunting place, made only worse when your campaigns are not generating good results. How best can we optimise our advertising campaign to ensure strong, positive results across all our ads? Pixel, custom audiences, Facebook advertisers. 2) RETARGETING.

Facebook 110

Facebook Advertising Advertising Creativity 110

Shift Communications

NOVEMBER 17, 2014

While a media hit will increase a brand’s reputation and bring it top of mind for consumers, it will also increase a brand’s website traffic, SEO ranking, and a host of other measures. Don’t think of the tools as just another piece of software or another program you need to take the time to learn. How to Measure PR: Paid advertising.

Measurement 140

Measurement Tools Analytics Data 140

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. Which story sounds more interesting: one about the new Microsoft Kinect software or the energy levels in Microsoft’s corporate offices? About five or six years ago, it was tremendously popular among consumers. “We are bombarded with information. Conclusion.

Storytelling 120

Storytelling Skype Energy Software 120

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Increasingly, reporters in the tech, advertising and marketing space are less inclined to do traditional product launch coverage unless the company is a top gun. And if there’s a visual aspect, as in the consumer sector, top business users can be tapped to create shareable videos. Tap into the larger story.

Technology 157

Technology Product Launch B2B Facebook 157

Critical Mention

FEBRUARY 22, 2019

AI has the capacity to create richer, more personalized digital experiences for consumers, and meet customers’ increasingly high brand expectations.” In today’s digital landscape, rife with an oversaturation of advertisements, customers have high standards when it comes to personalized experiences. CRM enhancement (11%).

Marketing 118

Marketing Data B2C Big Data 118

Cision

NOVEMBER 22, 2016

Brand evangelists can reduce what we have to spend to get the word out, and 68% of people trust reviews by other consumers , which is better than we could get doing our marketing on our own. If you have some budget, you can play around with different tools like press releases , content marketing and advertising. It’s Affordable.

Marketing 120

Marketing Television Analytics Tools 120

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

As well, we conduct quarterly consumer surveys that look at everything from millennial housing fears to consumer shopping habits. Firms blur lines across advertising, marketing, social media, event planning, content creation and more. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

JULY 18, 2017

Consumer technology has had a serious impact on expectations for business software. Why, the business user asked, can I unwrap a new mobile device an intuitively understand how to use it, but the business software I use at work requires several hours or days of training? 2) Channels are interactive. Anyone can be an influencer.

Trends 83

Trends Marketing Software Media 83

Prowly

FEBRUARY 13, 2025

You can also create a brand awareness survey via free tools and send it to your existing customers or use it as a point of contact with potential new consumers. TRY OUT YOUR KPI TRACKING SOFTWARE FOR FREE What are the metrics to measure brand awareness? #1 Use advanced tools All of the above works, of course.

Measurement 104

Measurement Tools Brand Branding 104