Cision

APRIL 18, 2017

Then, download the Moz toolbar (if you don’t already have it) and turn it on. Then, I’m going to use that as a launching pad for a speech at Content Marketing World. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Maybe that person just wanted the content and there’s no chance he or she will ever make a purchase. Perhaps engagement is better metric than volume.

Content Marketing 84

Content Marketing Social Media Marketing Media 84

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Web 60

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. That’s what content marketing is all about.

Media Relations 125

Media Relations Media Survey Pitching 125

Cision

AUGUST 29, 2015

Currently, brands like Acura, GE, Delta Airlines, Lexus and Prudential have shown confidence in the platform by purchasing advertising, but to keep its advertisers Slate will have to show the true performance of its podcasts. Downloads & Listeners.

Measurement 120

Measurement Airlines Advertising Advertising 120

Sword and the Script

NOVEMBER 25, 2014

It’s a question as old as the web – should you gate your content? It appears that most marketers do and reported gating “ 80% of their major content marketing assets ” according to a survey vetted by MarketingProfs. The same study points out there’s some content – infographics for example – is rarely gated.

Viral 123

Viral Infographics Web Content Marketing 123

Sword and the Script

MAY 11, 2019

registrations, subscriptions and downloads) and these sessions lasted 33% longer. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. Why Content Marketing and Public Relations Need Each Other. 3) Earned media improves advertising effectiveness. emphasis added].

Study 162

Study Media Relations Media B2B 162

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

JULY 24, 2018

There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. Last year, the data overwhelmingly found every business says they are doing content marketing. This year, I predict satisfaction with content marketing will slide and many won’t understand why.

Content Marketing 66

Content Marketing B2B Marketing Exercises 66

ReimaginePR

OCTOBER 3, 2016

Let’s talk about why an ebook is an essential element for your content marketing strategy, and how to create and promote one for maximum effect. Don’t forget to download this free printable checklist for creating your ebook. And perceptually, it has more weight than a regular blog post. Click Here. Over to You. Click Here.

eBook 219

eBook How To Writing Community 219

PR Fuel

MAY 12, 2019

In this day and age, many people still consider PR and content marketing to be mutually exclusive. While content marketers create quality material to inform readers while also branding that company in a certain way and with a certain voice, traditional PR generally aims to get stories and other material to the “news.”.

Content Marketing 45

Content Marketing Marketing Local Social Media 45

The Resolution Blog

OCTOBER 4, 2019

Within the PR and advertising industries, there’s often talk about the PESO model (paid, earned, shared, and owned media). Advertising is also learning from PR. The industry is becoming more consumer-centric as the general population become savvier to forceful marketing messages. and that isn’t changing anytime soon.

Advertising 120

Advertising Advertising Measurement Storytelling 120

Cision

NOVEMBER 22, 2016

If you have some budget, you can play around with different tools like press releases , content marketing and advertising. Stay on top of marketing best practices and you’ll have even more to be thankful for. Download 11 Ways to Leverage Press Releases to find out how to: Grab readers’ attention with multimedia.

Marketing 120

Marketing Television Analytics Tools 120

The Resolution Blog

MAY 17, 2017

PR, influencer outreach, content marketing, link-builders, social and digital marketing set-ups are all winning communications briefs. We know that senior stakeholders often like to see financial increases and wins but don’t let this draw you to using ‘advertising value equivalent’ in your measurement.

How To 120

How To Measurement Financial Report 120

5W PR

NOVEMBER 20, 2024

App Store Optimization (ASO) is the process of optimizing the app’s metadata and visibility to improve its ranking in search results and increase downloads, which can be achieved with the help of an app marketing agency. Content Marketing Create informative and engaging blog posts related to the app’s topic.

Marketing 78

Marketing Engineering Advertising Advertising 78

Waxing UnLyrical

APRIL 12, 2018

As an example, he used the goal of producing 2,000 downloads that equate to marketing soft leads for sales. He said, “This goal should be shared across the entire marketing/communications department. It’s not a content marketing goal or a PR goal. Content marketing, yes. Influencer relations, yes.

Media Relations 93

Media Relations Advertising Advertising Content Marketing 93

Sword and the Script

DECEMBER 16, 2017

If there’s one theme that plagued digital advertising throughout 2017, it was controversy. 1) Advertisers looking to invest in PR. In May 2017, the Association of National Advertisers (ANA) surveyed 100 of its members and found most plan to increase their investment in PR. The survey was conducted for the ANA by USC Annenberg.

B2B 102

B2B Media Survey Advertising 102

Contently - Strategy

DECEMBER 4, 2018

When you map all of your content marketing to the funnel, things get trickier. Most content marketers, unlike sales reps, usually shy away from promotional ad copy that could scare their audience away. What is the content marketing sales funnel? They also know Contently gave that information to them.

Case Study 110

Case Study Marketing Study Content Marketing 110

ReimaginePR

JUNE 6, 2016

Bonus: Get started today by downloading this free social media promotion plan worksheet. 8: Paid Advertising. Next, you need to determine how much you’ll set aside in your budget for paid advertising. That means no re-posting of viral content that doesn’t align with your brand just for the sake of posting. Click Here. #1:

Social Media 120

Social Media Media Instagram Advertising 120

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. Don’t miss out download now. Where is your paid content? Online advertising has changed.

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

JANUARY 19, 2021

Marketing attribution for earned media. If a prospective buyer reads coverage you earned and then downloads a white paper a week later, or even makes a purchase, you’d want to be able to attribute those outcomes with your effort. Cision and Onclusive are two companies that have monitoring tools that do this.

Technology 173

Technology Publicity Software Pitching 173

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

ReimaginePR

OCTOBER 10, 2016

Why Video Marketing is Important. Video is an essential part of your content marketing strategy. For example, urge them to visit your website to download your free, relevant ebook. And you definitely want them to get to the end of the video so that you can promote your call to action, such as “Shop Now” or “Download Now”.

Video 120

Video Strategy YouTube Marketing 120

Rock the Status Quo

JUNE 14, 2015

Adding a playlist to a piece of content probably isn’t exactly what some have in mind when they think of sensory branding… but why not? Check out this interesting article on Advertising Age: Sensory Marketing is the Next Frontier in Mobile Advertising. It’s fun! Like the idea?

Blogging 100

Blogging eBook Advertising Advertising 100

Cision

AUGUST 31, 2015

Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Organic Distribution – The network is reported to have about 2 million users and appears to have diminished growth relative to Periscope as evidenced by app downloads.

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

JANUARY 27, 2015

Valuing Content Changes the Context. It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

ReimaginePR

AUGUST 29, 2016

We can’t talk about social media marketing without devoting at least part of the conversation to paid advertisement. The level of precision marketing can be scary, to be honest. However, Facebook has a very complicated algorithm that decides what content will be shown to your audience via the newsfeed. Consider Paid Ads.

Social Media 149

Social Media Marketing Media Facebook 149

MaccaPR

MAY 3, 2019

But, the success of podcasts such as “Serial” (downloaded more than 340 million times), “This American Life” (2.5 And for God’s Sake, Podcasts are Not Advertising. When guests sound like they’re reading their answers and waffle when they’re asked questions they didn’t prepare for, the whole episode sounds flat.

Company 113

Company Interviews Print Pitching 113

Sword and the Script

MAY 13, 2017

Program effectiveness depends on so many variables such as the context , content, cost, industry, reach, return, trust and the more subjective attributes of quality and value. Isn’t that sort of like buying an advertisement with an ego? 3) Measuring an influencer marketing program. There’s a lot of murkiness to it as well.

Strategy 95

Strategy Marketing Measurement B2B 95

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

AUGUST 3, 2016

There are times when product managers and content marketers don’t see eye to eye. As Alexa and I talked, I was reminded of my own struggles with project prioritization and communicating the value of content. Focus groups, surveys, and ethnographic research are all common tactics for marketers. The answer: Together.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

APRIL 6, 2015

For example, the true-crime podcast Serial was downloaded 68 million times and was popular enough to be parodied on Saturday Night Live. “The (podcasting) format really lends itself to advertisers. Best Practices Featured Content Marketing' .” – Stephan Dubner, author of Freakonomics.

Engineering 120

Engineering Tools Examples YouTube 120

The Proactive Report

JANUARY 30, 2015

Robert Rose, Chief Strategy Officer, Content Marketing Institute. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. We are the storytellers and content marketing should be our domain.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Prohibition

FEBRUARY 2, 2023

The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. This pop-up would appear on all of your externally downloaded apps that aren’t native to an Apple device. Before the IoS 14.5 Before the IoS 14.5 Here is where the bad news comes into play… Post the IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? With the right content, you will inform and influence audience decisions along all stages of the purchase path.

Product Launch 85

Product Launch How To Leadership Analytics 85