Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 153

Content Marketing B2B Marketing eBook 153

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 136

Content Marketing Marketing Advertising Advertising 136

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Not long ago, we had a blog post that described five outside-the-box content marketing ideas. Want even more content marketing tips? Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Sword and the Script

JANUARY 21, 2020

One of the biggest mistakes I see in content marketing is when organizations and businesses do not treat it like a distinct channel. A page with industry analysis and commentary has the same structure as every other page on your site. This boxes your approach to content marketing into a corner and removes options.

Content Marketing 130

Content Marketing How To Marketing Leadership 130

Sword and the Script

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks.

Content Marketing 144

Content Marketing Study Blogging Marketing 144

Cision

MAY 29, 2017

The focus was more on quality of content. The search industry was further revolutionized with the introduction Google’s Instant Results around 2010. Content discovery, helps people weed out irrelevant and unimportant information. How Content Discovery Helps Brands, Publishers and Advertisers.

How To 129

How To Content Marketing Engineering Advertising 129

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

NOVEMBER 26, 2024

The Art of Influencer Marketing Influencer marketing has gained immense popularity in recent years. By partnering with influential figures in the gaming industry, developers can tap into their established audiences and gain credibility. This can significantly expand the game’s reach and generate buzz.

Video 78

Video Trends Marketing Advertising 78

ImPRessions - Crenshaw Communications

MARCH 11, 2021

That starts with planning earned and branded content around the schedules of target publications, as well as key dates, milestone events, and industry happenings. An edcal is a content roadmap that ensures a steady flow of media coverage, even absent major news announcements. Planning Content.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Contently - Strategy

MAY 13, 2024

Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. They’re one of the main avenues by which advertisers build personalized profiles about potential customers. What does a Google cookieless future look like?

Content Marketing 106

Content Marketing Privacy Marketing Google 106

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”.

Storytelling 281

Storytelling Media Infographics Advertising 281

Contently - Strategy

OCTOBER 29, 2024

Users can even search by industry and product, adding an extra layer of customization. When I searched for case studies for the Document Cloud product in the financial service industry, I was met with three hyper-relevant testimonials without having to waste time scrolling through case studies that may not apply to my search terms.

B2B 96

B2B Brand Branding Case Study 96

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

These will typically include a specific point of view about an industry trend, what it means, how businesses should prepare or respond, and possibly even how they can help, although this may only be implied. What does this mean for digital advertising? How can marketers cope? How can marketers cope? Call-to-Action.

Leadership 353

Leadership Insurance Insurance B2B 353

Cision

DECEMBER 29, 2015

With more and more businesses across verticals and industries creating content, people have become desensitized towards brand content. People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” ” If only.

Advertising 133

Advertising Advertising Real Estate Travel 133

ReimaginePR

SEPTEMBER 26, 2016

They say the only thing constant is change, and that’s certainly true in the world of content marketing. Every month, or so it seems, there’s a new must-do-or-you’re-toast trend in content marketing. So, how do you keep up, or better yet keep ahead, with your content marketing strategy?

Content Marketing 120

Content Marketing Strategy Marketing Engineering 120

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Contently - Strategy

AUGUST 19, 2020

“Disability doesn’t discriminate, and there’s a huge population of disabled and chronically ill young people that the industry just doesn’t seem to have tapped into yet.” ” Establishing trust through relatable content is crucial, but what’s the best way to do so?

Healthcare 135

Healthcare Content Marketing Marketing Instagram 135

B2B PR Sense

JANUARY 5, 2018

When it comes down to it, PR can be far less expensive than advertising and offer more benefits. Handpicked Related Content. Myth #4: PR is just advertising. PR goes way beyond advertising. When you boil it down, advertising is paid visibility while PR is earned visibility. Content marketing.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Deirdre Breakenridge

MAY 8, 2017

Almost four in 10 respondents to a survey of corporate communications, marketing and industry leaders for CommunicationsMatch’s new PR and Communications Agency Search Report said they were looking to hire new agencies in 2017. Lowest ranked were digital and traditional advertising. With 5,000 U.S.

Agency 223

Agency Survey Social Media SEO 223

Cision

OCTOBER 4, 2017

When it comes to the transformation of the public relations industry, Google, Facebook, and Twitter always receive the revolutionizing praise. This post, however, is aimed to put visual content on the pedestal. When you pair the 24/7 news cycle with always-on connectivity, you get consumers overwhelmed by a perpetual stream of content.

How To 282

How To Storytelling B2C Measurement 282

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. Or, a face paint portrait of the exec leader who was recently recognized for a big industry award? 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

Cision

NOVEMBER 27, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. In this video, Baer looks at a problem that plagues the industry — earned media attribution.

Video 231

Video Media Measurement System 231

PR 20/20

FEBRUARY 20, 2023

That's where inbound marketing and content marketing relate. Think of them as the smooth talkers of the marketing world—using engaging content and helpful information to attract and win over potential customers. Some examples of inbound marketing tactics include: Social media. What is content marketing?

Content Marketing 82

Content Marketing Marketing eBook Case Study 82

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

OCTOBER 22, 2024

In today’s highly competitive travel and hospitality industry, standing out requires a strategic and integrated approach to marketing. A 360-degree marketing strategy from a hospitality marketing agency , encompassing a wide range of channels and tactics, is essential to reach the target audience effectively and drive bookings.

Travel 78

Travel Marketing Engineering Advertising 78

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. This does not include reading I do to be sharp on client industries, which is equally if not more voracious. Most of the social media platforms have courses you can take on their advertising products. And I have.

Google 156

Google Course Survey YouTube 156

5W PR

JANUARY 4, 2025

In the vibrant landscape of the gaming industry, indie game studios have emerged as a powerful force, challenging the dominance of AAA titles with their innovative ideas and unique experiences. However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing.

Marketing 78

Marketing Instagram Advertising Advertising 78

5W PR

MARCH 8, 2025

Personal branding shapes how event organizers, audiences, and industry peers perceive you as a lifestyle event speaker. Share insights from recent events and engage with other speakers’ content. Consider writing LinkedIn articles about industry trends or speaking techniques.

Brand 78

Brand Branding LinkedIn Case Study 78

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Cision

AUGUST 2, 2017

Working with bloggers, industry leaders, and social media stars to spread the word about your brand can have a larger — and often more successful — impact than your brand could get through more traditional advertising and content marketing. She can contribute expert content on your blog.

Energy 238

Energy Writing Instagram Brand 238

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). That leads me to this little nugget from the Tech Tent podcast by the BBC: “At Cannes Lions, the ad industry’s annual shindig, one company acknowledged this issue and said it had a way to deal with it. Opt-in advertising? Would you opt-in to ads?

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Shift Communications

OCTOBER 10, 2014

With the advent of new technologies for the public relations, marketing and advertising industries, it can be hard for a new business or solo entrepreneur to know where to get started and what the current best practices should be. Industry pros will think to themselves, duh, of course that’s where you start.

Marketing 144

Marketing Advertising Advertising Small Business 144

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2018

Building competitive advantage using PR programs comprised of media relations , reputation management , brand positioning , and content marketing can help a young tech company achieve prominence. A well-crafted, integrated PR/content marketing plan can create dialogue and engagement with clients and customers.

Storytelling 226

Storytelling Reputation Technology Content Marketing 226

Sword and the Script

SEPTEMBER 8, 2020

Advertising is a distant third. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10. Content marketing and media relations need each other.

Survey 113

Survey Industry Leadership Study 113