5W PR

MARCH 8, 2025

This comprehensive guide examines proven strategies to develop your personal brand as a lifestyle event speaker, with special attention to online presence, LinkedIn optimization, and content creation. Instagram works well for lifestyle content, while Twitter enables real-time event engagement.

Branding 78

Branding Brand LinkedIn Case Study 78

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. It can take you from coordinator to senior level, from jack-of-all-trades to an in-demand content marketer, or from charging $20 per hour to charging $200 per hour.

LinkedIn 100

LinkedIn Branding Brand SEO 100

Rock the Status Quo

SEPTEMBER 3, 2014

Calling themselves advertising agencies or interactive agencies feels dated, and while they might have a public relations department (or person), calling themselves a public relations agency is too limited – so they substitute the word digital. Dollars spent on advertising just aren’t what it used to be.

Agency 188

Agency SEO Advertising Advertising 188

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 159

B2B Marketing Advertising Advertising 159

Shift Communications

MAY 1, 2015

Has LinkedIn’s pivot to become a content marketing site and publisher been a success? LinkedIn’s network continues to grow at a healthy clip, around 5% quarter over quarter: At 364 million total members, LinkedIn’s network has a stronger member count than Twitter or Instagram. Marketing Revenue.

LinkedIn 60

LinkedIn Marketing Advertising Advertising 60

Sword and the Script

JULY 20, 2021

To build a comprehensive profile of your buyer, talk to your sales team, interview current customers and research people on LinkedIn who match your ideal buyer. Better understanding your buyers allows you to message them around the things they care about, increasing the impact of your marketing (and maximizing ROI). Paid advertising.

B2B 190

B2B Company Marketing SEO 190

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Should you advertise against your competitors? Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Blogging is still a huge part of its marketing machine.

Creativity 103

Creativity B2B Examples Marketing 103

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? Try our services.

B2B 169

B2B Study Blogging Survey 169

Prohibition

DECEMBER 30, 2018

With two ‘professionals’ signing up to the site every second, LinkedIn is the global community of business professionals, but how can you tap into this huge audience to launch campaigns that achieve real, tangible business results? Should you use LinkedIn for business growth? How to choose the right LinkedIn approach for your business?

LinkedIn 67

LinkedIn B2B How To Marketing 67

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Step 5: Distribute Your Content with Paid Advertising. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Deirdre Breakenridge

MAY 5, 2016

What role should PR practitioners play in areas such as content marketing? What role should advertising have in social? What are the common ground opportunities for digital marketing and public relations? You can also post your questions in the #PRStudChat LinkedIn Group. What role should PR have in social media?

Community 150

Community Technology LinkedIn Advertising 150

Polaris

DECEMBER 6, 2014

If you’re stuck on the subway or in your car for 30 to 60 minutes (or more) on a regular basis, why not make good use of your time by staying up to date with the latest news in social media, digital communications, public relations and content marketing? It’s easy to do with all the good marketing podcasts available these days.

Marketing 147

Marketing Content Marketing Social Media Film 147

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Shift Communications

JULY 31, 2015

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. In the Q2 earnings call, LinkedIn CEO Jeff Weiner made mention that they are investing more heavily in the overall user experience now, with solid financials behind them.

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . Numbers like these from eMarketer make my head explode: “US B2B display ad spending on LinkedIn will total $3.01

B2B 91

B2B Marketing LinkedIn Content Marketing 91

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. Survey Finds Improving Optimism in Content Marketing. The Psychology of More in Content Marketing and Social Media [UML]. See these 7 services that deliver B2B results.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

The Proactive Report

OCTOBER 12, 2015

In addition to editorial “blog” content and social media content, consider developing content on the maddafella.com domain. Authentic, Organic, Inbound Linking : Content marketing is an essential part of developing a strong organic search reputation online. I think you should start with Medium and Linkedin.

SEO 100

SEO Google Pinterest LinkedIn 100

Cision

JANUARY 11, 2016

In essence, Twitter would become a full-fledged blogging platform similar to the feature that LinkedIn rolled out last year. The implicit purpose for LinkedIn long-form posts, news and influencer-driven Pulse was to increase eyeballs for advertising, and the intention holds for Twitter too.

Twitter 72

Twitter Advertising Advertising Reddit 72

Buzzstream

MARCH 3, 2020

If you consider yourself a subject matter expert, there are three main reasons why you should be incorporating podcast guesting into your content marketing mix, along with some considerations for once you get started with this strategy. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Konnect Agency

FEBRUARY 27, 2025

Additionally, analyzing the return on investment (ROI) for paid advertising helps optimize budget allocation. Regularly assessing these metrics enables franchisees to refine strategies, adjust spending, and continuously improve marketing efforts.

Marketing 52

Marketing Storytelling Local Measurement 52

Cision

MAY 4, 2015

We’re excited to realize the next step in our ongoing mission to innovate the content marketing, social and PR spaces with the release of two new products: the Cision PR Edition and Cision Social Edition. Monitor conversations across Twitter, Facebook, Instagram, LinkedIn, YouTube, Glassdoor, Yelp and more. cision.com.

Social Media 120

Social Media Analytics Enterprise Content Marketing 120

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend.

Writing 211

Writing Communications Marketing B2B 211

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? While Facebook is best known for its unparalleled reach, Instagram’s advertisement channel assists in retaining customers, therefore winning in terms of brand loyalty.

Instagram 120

Instagram How To Guidelines Facebook 120

Sword and the Script

SEPTEMBER 26, 2017

Social media sites dislike external links because it takes people away from the platform which disrupts the advertising business model. For example, I have had similar observations about LinkedIn – as have many other marketers. 6) Advertise the best performing content after it runs its organic lifecycle.

Social Media 131

Social Media Branding Brand Media 131

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. 2 – Audio isn’t as searchable as blog content. Really new.

Branding 113

Branding Brand Twitter LinkedIn 113

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. Digital Marketing at LEWIS Pulse, you need to understand your audience’s unique needs and reach them in new and unexpected ways. My favorite social media platform is…LinkedIn, hands down. So how can you set your brand apart? Image via Michael Brito.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Sword and the Script

AUGUST 29, 2023

60% of B2B marketers say social media is the most effective sales channel The same study by Wpromote and Ascend2 also found that “social media is the most effective revenue-driving channel.” The question that remains is: why social media is suddenly so hot with B2B buyers and B2B marketers?

B2B 145

B2B Social Media Marketing Media 145

PR 20/20

SEPTEMBER 17, 2019

Social Media Marketing World brings together the top experts from platforms that you’re trying to master. The lineup for 2020 includes speakers from Facebook, Youtube, Instagram, LinkedIn, and a number of well-known social gurus. He loves to talk about marketing AI.). The premier gathering of digital marketers on planet Earth!”.

Conference 97

Conference Marketing Case Study Content Marketing 97

The Resolution Blog

JANUARY 8, 2018

If only we had the perfect formula for content success… Oh wait…Content sharing and analysis heavyweights LinkedIn and BuzzSumo have just delivered it! Step forward one of the most useful papers you’ll read this year ‘The DNA behind the world’s most successful content’. But could these habits be holding us back?

Tools 137

Tools Publicity SEO Measurement 137

Sword and the Script

OCTOBER 15, 2019

When you do advertise, don’t just rely on one link and single tweet. You Mention Twitter, What about LinkedIn and Facebook? Twitter is by far the most cost-effective when considering targeting and ease of use, but you can do this with LinkedIn too. I am however a fan of boosted posts on LinkedIn.

B2B 83

B2B Facebook Advertising Advertising 83

5W PR

SEPTEMBER 10, 2024

By optimizing website content and structure for pertinent keywords, search engine rankings can be improved, thereby attracting organic traffic. Social Media Advertising Social media platforms provide robust advertising tools to reach specific demographics and interests. There are two options here.

Marketing 78

Marketing Engineering Advertising Advertising 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Firms blur lines across advertising, marketing, social media, event planning, content creation and more. These include old standbys like Hubspot Academy, dedicated to helping PR pros make better use of content marketing, social media marketing and SEO. PR firms expand service offerings.

YouTube 136

YouTube Video Training Survey 136

Critical Mention

FEBRUARY 4, 2020

Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news. Finn Partners is a global integrated marketing agency that provides lasting results to its clients. With no boundaries, everyone wins. Work hard play nice. Create a best place to work. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172