Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 143

Content Marketing Study Blogging Marketing 143

Cision

MAY 29, 2017

Content discovery, helps people weed out irrelevant and unimportant information. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. There are high chances that the content gets lost in the deluge.

How To 129

How To Content Marketing Engineering Advertising 129

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Sword and the Script

JULY 28, 2020

Content marketing is about the audience. The same dynamic applies to content marketing too. >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? The Content Marketing Shortcut: M&A There is a short cut: buy the audience through an M&A transaction.

Content Marketing 112

Content Marketing Marketing B2B Advertising 112

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 124

Trade Shows Content Marketing Conference Marketing 124

Contently - Strategy

OCTOBER 5, 2020

The internet was new at the time, and the media and marketing industries expected websites to be a utopia for advertising. “The rest of advertising had been ruined and dammit, we weren’t going to let that happen this time.” Marriott essentially acts as the advertiser of its own high-quality editorial content.”

Advertising 133

Advertising Advertising Real Estate Travel 133

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Content Marketing Lesson #1: Make it useful and timely. Content Marketing Lesson #2: Showcase stellar examples.

Content Marketing 100

Content Marketing Blogging Marketing B2C 100

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s a lot.

Infographics 235

Infographics Case Study Content Marketing Video 235

Polaris

DECEMBER 14, 2014

There were always lots of presents under the tree (yes, I was spoiled), especially my favourite gift of all: books. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

5W PR

MARCH 8, 2025

Include multimedia elements like presentation slides and event photos. Share insights from recent events and engage with other speakers’ content. Creating High-Impact Content Content marketing establishes authority and keeps you visible between speaking engagements.

Branding 78

Branding Brand LinkedIn Case Study 78

Polaris

NOVEMBER 20, 2014

He also addressed the Cannes Lions International Advertising Festival. But for your next presentation, whether it’s for your board, potential investors or the sales team, avoid the typical canned corporate talk that sticks to the facts. Dig deep and begin your presentation by telling a story. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

Cision

APRIL 26, 2017

Journalists are more prepared today to engage in a digital-first environment and they see sponsored content and native advertising as less important than last year. RISING 2017 MEDIA TRENDS.

Infographics 266

Infographics Branding Brand Video 266

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. Social media, e-newsletters, articles on owned websites and blogs make up the four most used content marketing tactics.

B2C 120

B2C Content Marketing B2B Mobile 120

Beyond PR

DECEMBER 21, 2017

According to research from Content Marketing Institute, 65 percent of businesses using content marketing have experienced an increase in ROI compared to a year ago. For content marketers, this is good news — as it indicates that content marketing is still as effective as it has always been.

Content Marketing 75

Content Marketing Marketing SEO Engineering 75

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

AUGUST 13, 2024

Holden presented some of the highlights from the campaign at a conference, which Carilu Dietrich shared in a LinkedIn post. Should you advertise against your competitors? Concur owned 65% of the market, Brex was entering – they positioned themselves on the same level. Blogging is still a huge part of its marketing machine.

Creativity 101

Creativity B2B Examples Marketing 101

Sword and the Script

JULY 9, 2016

This only serves to feed egos, presents the illusion of influence and advances the covet. If they aren’t, contact us today to learn how the Atlanta-based PR agency, Sword and the Script Media, LLC can bring big thinking along with seven possible services including PR and content marketing that deliver results.

Content Marketing 82

Content Marketing Social Media Marketing Media 82

Cision

APRIL 18, 2017

Then, I’m going to use that as a launching pad for a speech at Content Marketing World. I’ll create a Slideshare of my presentation and upload it. That owned content also gives the journalist a sneak peek of the depth of information and the point-of-view your executive has to offer. Your work isn’t done yet.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

APRIL 27, 2021

To that end, and assuming there’s a business strategy and marketing strategy in place, those priorities should be as follows: Owned – website, blog, newsletter. Paid – any form of sponsorship or advertising. Because when marketing invests invest time and budget into owned media, you are building two assets.

B2B 148

B2B Marketing Content Marketing Course 148

Prowly

FEBRUARY 13, 2025

4 Content engagement Take a peek at your content marketing strategy. Brand awareness tools offer not only social listening features, but content-related ones as well. Email and content marketing tools Creating your brand awareness strategy should involve content that matters to your target.

Measurement 104

Measurement Tools Branding Brand 104

Landis PR

NOVEMBER 4, 2024

PRGN Presents The PRGN Presents podcast stands out as an invaluable resource for PR professionals seeking global perspectives on communications challenges. Each episode features conversations with international PR leaders who share their experiences navigating complex campaigns across different markets.

Storytelling 52

Storytelling Analytics Leadership Trends 52

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”.

Government 152

Government Survey Ethics Media 152

Sword and the Script

JUNE 9, 2015

“The biggest challenge is that we are moving from an industry that could create one amazing commercial to reach consumers to an ecosystem with a diversified channel structure,” according to Mike Scafidi , marketing operations with PepsiCo. Yet the paper also surfaces the underlying driver of the shift to content marketing.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 67

Engineering Content Marketing Marketing Analytics 67

Sword and the Script

MAY 11, 2019

That’s the theme for this week’s Unscripted Marketing Links [UML]. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Additional reading: PR, Social Media and the Imperative of Content Marketing [UML]. emphasis added].

Study 160

Study Media Relations Media B2B 160

PR 20/20

JANUARY 31, 2019

MAICON includes five interactive workshops and 37 general and breakout sessions—all developed to help marketers understand, pilot and successfully scale artificial intelligence. Featured sessions and speakers include: Become a Marketing AI Pioneer , Paul Roetzer, Founder and CEO, Marketing AI Institute.

Conference 77

Conference Case Study Marketing Analytics 77

Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. .” 5) Marketers will slow down. Tom Pick | Webbiquity LLC.

Marketing 126

Marketing Content Marketing Advertising Advertising 126

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. 3 Studies that Challenge Marketing Assumptions.

Content Marketing 68

Content Marketing Case Study Marketing Conference 68

Cision

APRIL 20, 2015

We then consider how, when and where to publish and promote the content and activities. Owned content. Owned content is created content. It’s also tactics like content marketing, a broad umbrella that includes blogging, social media updates, email marketing, infographics, visuals and video.

Media 120

Media Content Marketing Infographics Fashion 120

Cision

APRIL 25, 2016

This realization can sometimes be problematic for communication professionals and marketers who are overwhelmed by constantly morphing ad choices. What I appreciate about Facebook’s outlook on advertising is that their insight is helpful regardless of the size of your business. Conclusion.

Facebook 120

Facebook Advertising Advertising Measurement 120

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

DECEMBER 26, 2023

Second, there is no order of merit to the presentation of these predictions. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 210

Writing Communications Marketing B2B 210

Cision

JANUARY 2, 2018

The authentic content consumers are actually interested in is barely seeing the light of day, meaning she and her company are losing out on the free research and development that comes from customer feedback. Owned media, like content marketing, may be more of a long-term game, but that doesn’t mean the game isn’t worth playing.

Facebook 0

Facebook Marketing Journalism Creativity 0

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. Because of this, we don’t have that traditional sales/marketing funnel.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

5W PR

FEBRUARY 17, 2020

Other effective forms of owned media could include white papers, presentations, e-Books or other forms of brand-controlled content. Marketing through email, newsletters, or any other direct to consumer or direct-to-list operations also falls under owned media, because the brand controls the content being sent.

Media 103

Media Print Advertising Advertising 103

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52