Advertising Content Marketing Trade Shows 
Sword and the Script
APRIL 18, 2020
There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.
Sword and the Script
MARCH 27, 2018
As it’s noted in the analysis around the full report , “While publishers have made gains with paid digital subscriptions, content studios and native advertising, the last decade has been widely one marked with cuts to editorial staff.”. How B2B Marketing Can Get More out of Trade Shows. The alternative?
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Sword and the Script
DECEMBER 30, 2017
Similarly, digital trends have forced marketing and PR to change how they do things. 7) How B2B Marketing Can Get More out of Trade Shows. Last year an advertising spot during the Super Bowl cost $5 million. 2) 3 Studies that Challenge Marketing Assumptions [UML]. Content marketing is similar.
Sword and the Script
JANUARY 9, 2018
Even the advertisers are aiming for a bigger investment in PR. Sometimes these are developed and published by independent media companies, trade groups or associations. If such a newsletter doesn’t exist in your niche (and you’ve done the due diligence) then there may be a sizable content marketing opportunity for you to do it.
Sword and the Script
OCTOBER 25, 2022
The addition of marketing, analysis, trade show consultation, managing professional organizational memberships and everything else has made every day a whirlwind of tasks, to-do lists and semi-controlled chaos.”. Jack of all trades. Lines between what constitutes PR and content marketing continue to blur.
Sword and the Script
NOVEMBER 22, 2016
If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.
Communications Conversations
APRIL 17, 2015
.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. So, if they put a lot of time and effort into creating video content, they want that video content to then live on their YouTube channel where people can like, comment and share it. I’m excited.
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