Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

5W PR

NOVEMBER 20, 2024

Understanding App Store Optimization (ASO) ASO involves a combination of technical and marketing strategies aimed at making an app more attractive to users and search engines. By optimizing various factors, businesses can increase their app’s organic visibility and attract more downloads without relying solely on paid advertising.

Marketing 78

Marketing Engineering Advertising Advertising 78

Cision

NOVEMBER 27, 2017

In this video, Baer looks at a problem that plagues the industry — earned media attribution. Click the image to view the video or read the transcript below. Click the image to view the video or read the transcript below. And if you want to check out the entire series of Jay Baer Asks videos click here.

Video 231

Video Media Measurement System 231

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Earlier this year, Mark Schaefer proposed the idea of what he calls content shock. Do they want video?

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Burrelles Fresh Ideas

FEBRUARY 20, 2024

After all, by creating short yet meaningful content, you can capture your audience’s attention and nurture brand recall in one fell swoop. So, in this article, I’ll explore five meaningful implementations of specific design elements in explainer videos that can be the key to pushing (and crushing) your brand permanence goals!

Video 87

Video Brand Branding Energy 87

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Onclusive

DECEMBER 22, 2017

With decades of experience in journalism, PR and content marketing, Jon is now in charge of content for Inc. Studio, which produces all content for Inc.’s s clients and advertisers. I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”.

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). The online advertising firm Outbrain – accused in the past of spreading clickbait – wants video ads to lure people in with attractive content, rather than being seen as a necessary evil. Opt-in advertising? Talk to Us !

Content Marketing 63

Content Marketing Pitching Marketing Advertising 63

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do It reads more like a subreddit than a content marketing hub — and that’s why it works.

B2B 99

B2B Brand Branding Case Study 99

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

Video 62

Video Infographics Social Media Instagram 62

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Video viewing, particularly on mobile, is surging. Native advertising shows similar growth for many of the same reasons. Facebook already penalizes links to external videos. Not so much.

Video 120

Video YouTube Mobile Advertising 120

Cision

APRIL 20, 2015

If you’re developing digital content in any capacity, you’ve probably run across some of the following advice: Develop a content strategy. Write “good” content. You could develop content to entertain and never sell, but what if people really want to buy from you? Entertain, don’t sell.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Instead, we must now actively push our content out to our intended audience. Facebook makes money by selling advertising. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 29, 2015

People now look for and essentially demand content that gets them involved, creating a more personalized and memorable experience. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. Episodic Content

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

ReimaginePR

JULY 11, 2016

You may assume that creating a similar content marketing strategy will be too complicated for your business to handle. After all, when you try to create content, it probably seems to take forever as you fall further down the never-ending rabbit hole of ideas, tasks, and social media updates. content marketing strategy.

Content Marketing 120

Content Marketing Marketing Writing Strategy 120

Cision

SEPTEMBER 15, 2015

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. 4 Rules of Viral Videos by Stephen Voltz pic.twitter.com/H2ma5ZZlaD.

Viral 120

Viral Video YouTube Examples 120

Journalistics

SEPTEMBER 10, 2021

Brands have never cared more about content marketing. It is the hot topic for 2013, as brands look to leverage great content to expand their reach, drive more engagement or improve their search engine rankings – to name a few. Before we called it content marketing, we called it marketing communications.

Content Marketing 52

Content Marketing Marketing Analytics Resources 52

Shift Communications

MAY 4, 2017

Facebook, like all social networks, saw a decline in revenue in Q1, a normal pattern after advertisers’ binging on ad spend in Q4: On a quarter-over-quarter basis, we see their Q1 2017 ad revenues weaker than in previous Q1 results: Is this a sign that they’ve reached saturation in marketing dollars they can attract from advertisers?

Facebook 107

Facebook Video Mobile Advertising 107

5W PR

SEPTEMBER 10, 2024

By optimizing website content and structure for pertinent keywords, search engine rankings can be improved, thereby attracting organic traffic. Social Media Advertising Social media platforms provide robust advertising tools to reach specific demographics and interests. There are two options here.

Marketing 78

Marketing Engineering Advertising Advertising 78

5W PR

OCTOBER 22, 2024

Some key channels to consider include Search Engine Optimization, which is simply optimizing the website content to rank higher in search engine results, making it easier for potential customers to find the business.

Travel 78

Travel Marketing Engineering Advertising 78

Cision

NOVEMBER 6, 2015

Video used to be optional in communication, but now it’s vital. Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. They also forecast that every second, more than 1 million videos will be transmitted across the Internet. .

Video 120

Video Trends YouTube Television 120

Sword and the Script

SEPTEMBER 29, 2015

The best way to excel at content marketing is to “be the story.” ” That’s according to the new documentary by the Content Marketing Institute : The Story of Content. The film, which runs a little more than 40 minutes, explores what content marketing is, its history and why it’s different.

Content Marketing 60

Content Marketing Marketing Agriculture Newspapers 60

ReimaginePR

MAY 30, 2016

Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. Videos give your customers an insider’s look at who’s really behind your brand.

Video 120

Video Brand Branding Writing 120

PR 20/20

FEBRUARY 21, 2017

As content marketing continues to evolve, businesses across the globe have adopted it at a rapid pace. So what’s predicted to become of content marketing this year? Forbes ( @Forbes ) describes content marketing as a digital trend that is evolving fast , which means companies must jump on the bandwagon ASAP.

Content Marketing 65

Content Marketing Trends Marketing Mobile 65

Cision

AUGUST 31, 2015

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? Mobile – Can you shoot content via mobile?

Video 120

Video Mobile YouTube Enterprise 120

Sword and the Script

AUGUST 23, 2016

It’s almost cliché, except the advice is sage: when it comes to content marketing , don’t make home improvements to a rental property. The popular livestreaming video website Blab shuttered earlier this month with little warning. Survey Finds Improving Optimism in Content Marketing.

Content Marketing 60

Content Marketing Digg Marketing Social Media 60

Sword and the Script

OCTOBER 6, 2015

If content marketing was a self-evaluated college class, marketers would give themselves a “C.” That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. The annual report is a joint effort between MarketingProfs and the Content Marketing Institute.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

OCTOBER 31, 2017

Everyone is doing content marketing these days. In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Analyze, but experiment.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Onclusive

MARCH 21, 2018

Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.

Storytelling 281

Storytelling Media Infographics Advertising 281

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The company provides the combination of a talent marketplace and content marketing software to manage projects and campaigns.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. But what can we do to keep creating videos that engage and drive business? 360 Degree Videos.

Video 48

Video Trends Storytelling YouTube 48

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. 1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Stuart Bruce

SEPTEMBER 23, 2015

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60

Film Content Marketing Case Study Marketing 60

Onclusive

FEBRUARY 22, 2018

Mika: I have always been a news junkie … I didn’t play video games or watch cartoons, I wanted to watch ABC 7 News in Chicago. AirPR: With PR as a focus, you have included marketing and advertising into your agency. AirPR: How do you see PR & content marketing evolving in 2018? How did that translate to PR?

Interviews 284

Interviews Radio Small Business Pitching 284

5W PR

MAY 17, 2024

Strategic outdoor advertising Looking beyond the traditional billboard, targeted placements near popular hiking trails, national parks, or relevant sections of travel guides can be considered. Transit advertising, especially near campsites or outdoor gear stores, can also be beneficial.

Strategy 78

Strategy Brand Branding Travel 78