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3 Ways Patient Advocates Can Boost Your Healthcare Content Marketing

Contently - Strategy

Don’t underestimate the power of paying an advocate for just a few hours of their time to look over your content. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops. Clients typically offer extra support during these meetings to work around conditions or disabilities.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference

Polaris

He also addressed the Cannes Lions International Advertising Festival. Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' Forbe s and Fast Company both wrote about Caine’s determination and creativity. The Exploratorium in San Francisco displayed his arcade.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239
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The story of content: New documentary film on content marketing

Stuart Bruce

Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull.

Film 60
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Understanding the 8 Media Influencer Buckets, and How to Reach Them

PRSay

Digital-only media — This refers to outlets with multiple staffers and advertisers that exist only online: BuzzFeed, Business Insider, Quartz, Refinery29. Other organizations’ content marketing — They have an audience and they need to keep serving them fresh, useful content. As long as they can reach people.

How To 153
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Don’t Model Your Content Strategy on This Famous ‘Field of Dreams’ Quote

PRSay

Despite its poignancy in the 1989 film “Field of Dreams,” the phrase “If you build it, he will come” is actually a terrible piece of advice for a PR pro or content marketer. Your skill and commitment to pitching your content is the difference. So, don’t just build something and hope for the best.

Pitching 120
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. How blogging fits into a content marketing strategy.