Sword and the Script

JUNE 12, 2018

wrote Siftrock in a press release about being included as one of the nearly 7,000 other logos on the marketing technology landscape infographic. If you’re not familiar with the martech infographic , a gentleman named Scott Brinker invented it to track the growth among vendors developing marketing technology tools.

Creativity 62

Creativity Infographics B2B Corporate 62

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 80

Creativity Study Survey Advertising 80

Bad Pitch Blog

AUGUST 4, 2011

And, while Edward Bernays is considered the Father of Public Relations – even helping P&G in the 1920’s, William Werner took up where Bernays left off and helped standardize the practice of corporate public relations. We’re getting there thanks to an influx of tools and trends like infographics and video, but we can always do more.

Film 80

Film Infographics Advertising Advertising 80

Shift Communications

JANUARY 16, 2018

And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] Do you have — when was the last time you updated your corporate website in a meaningful way other than little tweaks here and there? When was the last time that you created an infographic?

Facebook 116

Facebook Video Brand Branding 116

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? In this case, PR manager plans and runs advertising campaigns. Companies that were the first to embrace infographics!

Infographics 63

Infographics Corporate Policies Reputation 63

Sword and the Script

SEPTEMBER 14, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Ogilvy , a large PR and advertising firm announced its sixth annual 2019 Global Media Influence Survey at Cannes in June. Original research has the most appeal. “39% Owned, earned, and paid media.

Survey 88

Survey Media Relations Report Media 88

Shift Communications

FEBRUARY 23, 2015

Here’s a second bad pitch: Hi, I recently saw your site and thought I would show you an infographic about social media advertising. This particular infographic explains using Pinterest as a viable way to generate business for the lawn and garden industry. This is a pitch almost entirely devoid of value for my audience.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Beyond PR

DECEMBER 15, 2016

Everyone from the biggest corporation to the smallest non-profit understands that managing your image and engagement–especially online–is critical not just to success, but to survival. This infographic, produced by The George Washington University’s online Masters of Public Relations, explains.

Measurement 40

Measurement Infographics Advertising Advertising 40

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning.

Strategy 60

Strategy Communications Case Study Infographics 60

Solo PR Pro

NOVEMBER 20, 2018

Those businesses range from solos to large corporations and span product and service categories. The infographic below provides a quick an easy guide to instagram ads. Instagram is more than mouthwatering food photos and lusty travel pictures, it can be a powerful business tool for solo PR pros. increase in growth from 2017 to 2018.

Instagram 49

Instagram Infographics Travel Education 49

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Sword and the Script

NOVEMBER 3, 2015

Though logging of billable hours doesn’t apply, the same fundamental value question is true on the corporate side of the table. For example, every week on Friday, I like to publish a “Friday Share” post that reviews a relevant industry infographic, SlideShare presentation or YouTube video that I’ve identified during daily reading.

Industry 60

Industry Pitching Twitter Survey 60

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. You can download the full infographic of the 15 skills here. Daniel Lemin, President, One Good Brand. Josh Rose, Chief Creative Officer, Weber Shandwick.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator.

How To 48

How To Media Print Real Estate 48

5W PR

JANUARY 31, 2024

Corporate PR: Manages the overall image of a tech company, including its values, culture, and achievements, to build a positive brand perception with stakeholders. Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. For example, it would be unreasonable to expect everyone to be able to create a stellar infographic to accompany a blog post. How about the communication for your next corporate event?

How To 60

How To Software System Employee 60

Prowly

FEBRUARY 26, 2025

3 brands winning with invisible digital PR Notion - did you know they barely did any advertising? Also, remember that things like case studies, testimonials, and organic social media posts carry more importance than traditional PR corporate messaging. Creating ongoing narratives while focusing on online channels.

Digital PR 104

Digital PR Case Study SEO Measurement 104

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 129

Marketing Content Marketing Advertising Advertising 129

Sword and the Script

DECEMBER 24, 2019

19% of publishers requested articles, 13% requested infographics, 12% requested mixed-media pieces, and 11% requested data visualizations.”. Blogs, including independent and corporate blogs, can be credible. Advertising is a distant third. Corporate positions tend to pay more than agency positions.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. Today his newsletter has 5,500 active readers and as the survey demographics show – many are senior PR professionals in corporate communications roles.

Survey 90

Survey Trends Communications Storytelling 90

PRSay

APRIL 19, 2016

I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest. You may not be responsible for advertising or other marketing initiatives, but you can synchronize them with your own tactics to break down those silos, and boost your communications results now.

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

OCTOBER 16, 2017

Face it, how could our agency credibly advise clients on social media strategy, online advertising and content creation if we didn’t utilize social for ourselves? ) crew, hits Instagram, Facebook, Pinterest, Snapchat, SlideShare and other channels.

Agency 113

Agency SEO Social Media Pinterest 113

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

PR Fuel

OCTOBER 16, 2018

As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Corporate Contact Information. Let it be known that if someone is seeking information on corporate issues they should contact Jane Doe. 3 Emails You Should Be Sending Right Now.

Web 40

Web Pitching Local Writing 40

NewsWhip

MAY 27, 2021

It showed how this is happening through some really beautiful and smart simulation which was essentially just this animated infographic. Companies have scaled back their advertising. In fact, from 2019 to 2020, there was a 42% dip in advertising to newspapers, so this was already happening. But also, it gave people hope.

Healthcare 78

Healthcare Storytelling Communications Local 78

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

OCTOBER 26, 2015

The near-collapse of much of US journalism employment and the seeming vulnerability of PR coincided with America’s top marketers who - smitten with digital advertising - diverted billions of dollars from their traditional ad budgets into online. Exhibit A: The Death Knell of “Advertising’? Its title: “Trust Me, PR Is Dead.”.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48