Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

Public Affairs 172

Public Affairs Creativity Nonprofit Radio 172

PRSay

NOVEMBER 18, 2021

15 by The Aspen Institute , an international nonprofit, widespread misinformation and disinformation are exacerbating society’s worst problems. Politicians, CEOs, television anchors, talk-radio hosts and prominent professionals “are the source and amplifiers of some of the worst, most harmful disinformation” in America, a new report says.

Social Media 190

Social Media Report Media Government 190

Reputation Us

APRIL 17, 2019

Before forming ReputationUs, Casey was president of LT Public Relations, directing the strategic communications efforts for corporations, financial institutions and public sector clients. Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Casey is ReputationUs’s founder and president.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

What was her corporate communications team thinking? Charity Navigator, a group that oversees nonprofit organizations, placed Wounded Warrior Project on its watch list and donations are down by 25%. Now the bank is clawing its way back into the public’s good graces beginning with folksy new advertising. Time will tell.

Pharmaceuticals 120

Pharmaceuticals Banking Reputation Hotels 120

Cision

NOVEMBER 6, 2015

In the nonprofit sector, the ALS Ice Bucket challenge was tremendously successful at raising awareness of ALS and, though to a lesser extent, at fundraising. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor?

Video 120

Video Trends YouTube Television 120

Waxing UnLyrical

JULY 14, 2014

Why: Beth Kanter examines what nonprofits can do to cultivate a successful thought leadership campaigns for their CEOs, but this great post has lessons for for-profit leaders as well. Social media advertising is useless (or is it?). And really, with the gold Lee shared, this post could end right. Shock, horror!

SMB 84

SMB Nonprofit Social Media Case Study 84

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 154

Employee Print Writing Survey 154

Mindful Marketing

OCTOBER 5, 2019

Today’s online influencer marketing makes it difficult even for adults to connect the dots between product users and corporate sponsors. Advertisers like Mattel pay between $10,000 and $20,000 to sponsor a single post featuring Fisher’s daughters.

YouTube 81

YouTube Television Advertising Advertising 81

Waxing UnLyrical

JUNE 5, 2018

In April, Kami Huyse joined as the guest host to discuss measuring the success of paid advertising for nonprofits with Jasmine Cordew of Whole Whale. Here’s some of what was talked about: On whether paid advertising for nonprofits is a good use of funds: A2: Yes! Let your data explain the need! measurePR May 2018.

Nonprofit 56

Nonprofit Measurement Analytics Creativity 56

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. PR is listening. PR is responding.

Publicity 60

Publicity Wikipedia Nonprofit Media Training 60

The Hoyt Organization

MAY 20, 2024

It is common knowledge that PR is a huge factor in corporations and enterprises. It also plays a significant role in charitable organizations and nonprofits. Like any other brand on the market, it must be advertised to the right audience to be a success. But it is just as crucial for doctors and other medical professionals.

Healthcare 76

Healthcare Publicity Reputation Nonprofit 76

The Hoffman Agency

NOVEMBER 19, 2024

. “Local relationships have been the key thing that has helped us understand cultural nuances, how entities interact and how to be respectful,” said Amy Freeland , Vice President of Marketing and Communication at OceanX, a nonprofit ocean exploration initiative that is a Hoffman Agency client.

Local 36

Local Strategy How To Agency 36

Waxing UnLyrical

MAY 8, 2012

The good folks at advertising agency The Richards Group generously provided space for us to gather, and, as part of the deal, we had an opportunity to witness what in my opinion is a true “all-about-people” story. I had an amazing experience recently while in Dallas for a PRSA Board of Directors meeting. What happened, you ask?

Employee 75

Employee Nonprofit Banking Meeting 75

PR 20/20

OCTOBER 9, 2018

I oversee this, and also focus on strategy, paid advertising and event marketing. When I was with BTC Revolutions, I worked on the Share Our Strength account, an amazing nonprofit. So much of the nonprofit work revolved around relationship building through social channels, user-generated content and blog content.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Solo PR Pro

FEBRUARY 25, 2021

Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff. This led to them approaching me for a pro bono opportunity for a nonprofit who was raising money for the local food bank and was helping with distribution in the parking lot of their large retail center.

Agency 75

Agency Creativity Media Relations Nonprofit 75

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., This is effectively native advertising, which Cision says is “proven to be more trustworthy.” There just wasn’t enough news to merit a column in July, so I skipped a month.

Publicity 87

Publicity Survey Enterprise Pitching 87

Waxing UnLyrical

MARCH 31, 2019

In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). A digital marketing pioneer, Geoff Livingston helps brands and nonprofits launch products, enact corporate marketing initiatives, and implement content marketing programs.

Analytics 71

Analytics Data Pinterest System 71

MaccaPR

JANUARY 11, 2016

advertising, PR and marketing managers are African-American? Last November, Paul Maccabee sat down with Minneapolis-based The BrandLab to chat about what the nonprofit is doing to change that alarming statistic - and what PR and marketing professionals can do to help make our industry more diverse. percent of U.S. Absolutely.

Content Marketing 48

Content Marketing LinkedIn Nonprofit Advertising 48

Contently - Strategy

JUNE 6, 2024

It can be targeted, specific, and personalized in a way that traditional advertising simply can’t. Advertising is a way to get customers to remember your name; content marketing helps them understand what you can provide them. When planned correctly, content marketing is still one of the most valuable investments brands can make.

Content Marketing 52

Content Marketing Marketing Video Financial 52

wiredPRworks

AUGUST 2, 2016

AMA newsletter subscribers and followers across a wide range of for-profit and nonprofit industries were invited to participate in the survey. When you look at how fragile the relationship is between consumers and corporations, there is a danger of an influencer becoming the next objective of mistrust. What jumps out at you?

Leadership 40

Leadership Survey Enterprise Conference 40

Ethical Voices

MARCH 28, 2022

She specializes in a wide variety of industries, including healthcare, legal, real estate, education and nonprofits. And then after that, I really did a variety for the first part of my career of corporate and agency. Then I went back to corporate America. How can old school strategies counter disinformation.

Ethics 52

Ethics Strategy Real Estate Local 52

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Her interests focus on PR and social media, but also is interested in event planning and working with established corporations here in Louisville. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60

PRSay

NOVEMBER 5, 2020

He subsequently retired again after 15 years in executive-level corporate communication assignments for Electronic Data Systems, The LTV Corporation and Vought Aircraft. He later graduated from the University of Texas in 1949 with a bachelor of business administration degree in advertising.

Public Affairs 78

Public Affairs Education Nonprofit Conference 78

PRSay

APRIL 19, 2016

You may not be responsible for advertising or other marketing initiatives, but you can synchronize them with your own tactics to break down those silos, and boost your communications results now. in 2002, she excelled in marketing and management roles at two publicly held technology corporations. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

MAY 3, 2016

Focused on the world of financial and corporate communications, club membership and participation in its SOJC stock index has increased 50% under his leadership. Bobby is poised for a career in corporate communications. Any organization that fights for social justice and equality would be a great fit for her.

Sports 0

Sports Internal International Leadership 0