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Seriality (Context Matters)

Doctor Spin

Credit: Wikipedia.) Corporations rely on serial workers (individuals performing tasks in parallel) but strive for organisational unity through branding, mission statements, and internal culture-building to activate a shared identity. Jean-Paul Sartre (19051980). Many publics remain serial (inactive) until activated by context.

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Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. However, PR is not marketing, advertising or branding. What does PR mean to your organization?

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Edward Bernays—The Father of PR

Doctor Spin

In Wikipedia. In Wikipedia. Bernays: Celebrated and Criticized His work significantly influenced how corporations interact with the public, shaping modern marketing, advertising, and public relations strategies. In Wikipedia. In Wikipedia. 1 Edward Bernays. 2023, November 13). 2 Propaganda. Propaganda.

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Your PR Campaign is Too Short

Doctor Spin

Many organisations underestimate how long it takes for corporate messaging to propagate through a population. To mitigate this weakness, the mass media had to rely on various forms of advertising to enable their editorial efforts. It was a great time to advertise. In Wikipedia. Your PR campaign is probably too short.

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The Making of Cision: A Brief History of 15 M&A Transactions that Consolidated a Sizable Chunk of the PR Technology Market into One Company

Sword and the Script

Oh, sure, there are bits and pieces, but even the Wikipedia entry , at the time of this writing, is woefully incomplete. based provider of briefings for corporate and government executives, for $71.8 9) June 19, 2017: Capital Acquisition Corporation III. Some articles I’ve read cite 11 acquisitions in its recent history.

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The Media Kit: What To Include

Doctor Spin

Corporational Determinism—The New Paradigm for Product Launching. Disclosing corporate information can be a delicate process with many stakeholders—especially regarding legal considerations or C‑level quotes. Influencer media kits typically include information about how well-suited their platforms would be to advertisers (i.e.,

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Is Pay-to-Post Blogging The New Advertorial?

Waxing UnLyrical

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.