Deirdre Breakenridge

DECEMBER 5, 2017

She teaches courses in public relations and advertising. She has published research in the following journals: Journal of Mass Media Ethics, Public Relations Review, Journal of Communication Management and Journal of Advertising Education.

Internal 208

Internal International Ethics Journalism 208

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Journalism 185

Journalism Advertising Advertising SEO 185

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. During the five-week course, several co-presenters will join them.

Communications 192

Communications Sports Journalism Fashion 192

Flack's Revenge

DECEMBER 4, 2018

interestingly, this Digiday articles says Facebook advertisers are staying the course ). Trust in social media and journalism are at an all-time low. Digital media and ads continue to grow as journalism and organic social suffer, ad fraud continues to be a problem, and mistrust between all in the ecosystem prevails.

Social Media 174

Social Media Marketing Media Facebook 174

Business Wire

MAY 11, 2017

The Association of National Advertisers (ANA) and the USC Center for Public Relations at the Annenberg School for Communication and Journalism have released a new report that offers a candid look at how marketers plan to tackle public relations in the upcoming years.

Study 218

Study Marketing Journalism Advertising 218

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. Is this a sign of the future of PR (and journalism)? It’s interesting to me that the digital world is still very different than the traditional when it comes to revealing what is “advertising” and what is “news.”

Pitching 174

Pitching Journalism Video Advertising 174

ImPRessions - Crenshaw Communications

MAY 22, 2018

Those hours, of course, include studying trade journals, reviews, and analyst reports. A B2B with a new VR (virtual reality) tool for real estate sales should never neglect specialty outlets VR Journal or AR/VR Magazine – as well as real estate trade journals like Realtor Magazine. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

Communications Conversations

NOVEMBER 18, 2019

Brand journalism, as a concept, hasn’t exactly had a great run. Casper’s vaunted “Van Winkles” brand journalism effort lasted just more than a year. Verizon shuttered its foray into brand journalism (Sugarstring) after JUST ONE MONTH! There’s a long line brand journalism fails.

Journalism 74

Journalism Branding Brand Advertising 74

Cision

JUNE 15, 2017

For example, bicultural Hispanics that may prefer English would likely choose Spanish-language when relating to certain topics such as financial services, depending of course on age and other variables. I like all kinds of music from classic rock to country, pop and of course Latin music.

Automotive 245

Automotive Resources Consumer Strategy 245

Sword and the Script

AUGUST 13, 2024

Should you advertise against your competitors? It was created a few years ago by the security research organization Cybereason and it makes customers the heroes , which of course, they are. Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate.

Creativity 103

Creativity B2B Examples Marketing 103

Cision

FEBRUARY 2, 2017

Kim Dixon sat down with me this week to discuss her journalism career, the intricacies of healthcare reporting, and her advice for PR professionals. Healthcare reporting also works really well with where journalism has headed — finding niche audiences willing to pay for news. Someone needs to pay for journalism!

Healthcare 120

Healthcare Journalism Policies Report 120

Doctor Spin

FEBRUARY 7, 2025

Source: M/C Journal 3 Marshall, P. M/C Journal, 17, 110. Spin Academy | Online PR Courses Free introduction PR course. Spins PR School: Free Introduction PR Course Get started with this free Introduction PR Course and learn essential public relations skills and concepts for future success in the PR industry.

Groups 52

Groups Journalism Wikipedia Public Affairs 52

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Journal Of Public Affairs (14723891) , 13 (2), 160-171.

Viral 120

Viral Journalism Advertising Advertising 120

Journalistics

FEBRUARY 4, 2013

What led you to PR or journalism? Did you know you wanted to work in PR or journalism before college, or did you discover the field later in life? While all the accounting classes have come in handy over the years, it wasn’t for me and I switched my major to Public Relations & Journalism at the end of my sophomore year.

Journalism 52

Journalism Newspapers Course Exercises 52

Ishmael's Corner

APRIL 14, 2015

Of course, the challenge lies in the fleeting nature of this information. Will Advertising Disappear? This response on revenue generation particularly caught my attention: “The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.

Advertising 60

Advertising Advertising Storytelling Journalism 60

Sword and the Script

MAY 11, 2019

Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks.

Study 161

Study Media Relations Media B2B 161

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Of course, this isn’t limited to new channels. Livestream goes mainstream.

Marketing 216

Marketing Content Marketing Social Media Employee 216

Sword and the Script

JUNE 6, 2023

In a statement the company said, “Pioneer Academy offers practical video courses covering various branches of PR, developed with PR experts with strong track records at startups.” Top challenges facing journalism. The online learning platform was originally a standalone company which pr.co acquired in February of 2023.

Survey 178

Survey Software B2B Pitching 178

PRSay

OCTOBER 2, 2017

According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. Of course, the goal of any PR campaign is to create a connection between your messaging and your target audience — something that can’t be accomplished without a good story.

Data 145

Data How To Storytelling Analytics 145

Stern + Associates

JUNE 25, 2014

Another buzzword swarming around this year is “native advertising.” Online advertising platforms can include search and display advertising (i.e. Google AdWords), social media (Facebook, LinkedIn, Twitter) and even top-tier publications like The New York Times and The Wall Street Journal.

Leadership 103

Leadership Strategy Energy Advertising 103

Flack's Revenge

JANUARY 10, 2019

Drew: Social will evolve both as an organic and paid channel and of course, new social networks will arise. Despite all of the controversy around Facebook this year, usage levels are still extraordinarily high and marketers are still finding it to be a very effective advertising channel. Can the ship be righted? Neal: Absolutely!

How To 159

How To Facebook Social Media Advertising 159

Bianchi Biz Blog

SEPTEMBER 9, 2024

How long have you been in journalism and how did you get started? As a publisher, of course, I always prefer paid advertising. Beyond that I like to take advantage of golf courses that have a set fee to play. Describe the craziest or most fun story you’ve written. It’s been more than 50 years.

Meeting 91

Meeting Automotive Newspapers Media 91

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Of course, there are all sorts of email lists, some more advertorial than others. He also runs a successful digital PR course. MuckRack’s newsletter captures the journalism industry zeitgeist.

Digital PR 62

Digital PR SEO Web Resources 62

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Change is part of the profession, but of course, that doesn’t mean it’s embraced by all. She received her PhD in advertising from the University of Texas at Austin.

Publicity 150

Publicity Policies Social Media Study 150

Cision

SEPTEMBER 28, 2015

” Of course Stein has a vested interest in influencers (Laundry Service is a very innovative shop focused on social influence, working with high profile brands such as Beats, the Oprah Winfrey Network (OWN) and Nike’s Jordan brand ), but it occurred to me how contextual most people’s understanding of social influence is.

Marketing 120

Marketing Groups Journalism Social Media 120

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. Media Week. Media Week in InDaily.

Media 76

Media Journalism Radio Print 76

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2017

No question is wrong, of course, but here are some examples of less useful questions and alternatives that work harder to get at meaningful responses. How will you get our CEO into the Wall Street Journal ? Others are more worthwhile. How quickly will PR improve our sales? Translation: if an agency promises a sales spike, be wary.

Agency 136

Agency Reputation Software Journalism 136

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. Here are a few practical ideas to consider.

Media Relations 124

Media Relations Media Survey Pitching 124

Cision

AUGUST 11, 2016

Advertising Age Online. Search Engine Journal. Advertising Week. This is why at Google we’ve created the Analytics Academy and continue to release new, free open online courses to help marketers keep their measurement skills up to date.” Given that, ignoring or dismissing it seems massively flawed.”

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. 3) Influence pedaling is overshadowing journalism.

Media Relations 84

Media Relations Media Trade Shows Journalism 84

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Or the Longview Journal in the case of this particular announcement. Million and Eyes the U.S. Are you kidding?

Software 149

Software Case Study Advertising Advertising 149

Sword and the Script

SEPTEMBER 23, 2014

Create an advertisement that you are 100% certain most people will find hideously offensive; where possible, be slightly prejudice, sexist, or distort a historical tragedy for capital gain. You’re late with the apology of course, but that just feeds the delicate balance. There’s a secret trick that marketers of apparel love to use.

Company 115

Company Apparel Airlines Crisis Communications 115

PRSay

JUNE 18, 2019

Of course, many of those texting, tweeting, messaging, blogging, etc., she holds a master’s degree in arts journalism from Syracuse University’s S.I. She also holds a bachelor’s degree in advertising from the University of Georgia’s Grady College and a certificate in magazine and website publishing from New York University.

Guidelines 154

Guidelines Writing Social Media Newspapers 154

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. And there is not much difference.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Solo PR Pro

AUGUST 2, 2022

“In addition, instructors who can teach specialty courses are in high demand. Courses may be as broad as Principles of PR or PR Campaigns, or as focused as Working with Influencers, Crisis Communications or Nonprofit PR.” I now teach a variety of PR courses, usually just one course a semester.

Education 107

Education Course Nonprofit Resources 107

Cision

MAY 5, 2016

I very much enjoyed journalism and had a blast doing it. PR can nimbly integrate within disciplines from advertising to digital to content creation, and offer added value from strategy to big creative themes and platforms. PR people, advertisers and marketers all talk about market disruption. How did you get your start in PR?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. What it found is that Instagram appeared to be the rising star among advertisers in 2020. Facebook too, saw decreases in 14 of the 35 industries, including healthcare.

Social Media 88

Social Media Healthcare Branding Brand 88