ImPRessions - Crenshaw Communications

NOVEMBER 2, 2016

Compared to digital marketing and advertising, which has only become more automated over time, our methods — particularly the generation of earned media — are exquisitely inefficient. All good PR people have relationships at key media outlets, of course. Jump on foreseeable news.

Television 120

Television Interviews Engineering Tools 120

Sword and the Script

MAY 11, 2019

3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. The study analyzed media clippings supplied by Hotels.com and AT&T to see if the media coverage improved advertising effectiveness – and that seems to be what happened.

Study 161

Study Media Relations Media B2B 161

Cision

JULY 27, 2016

Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Use it to make smart decisions about where to chart your course next. There’s a reason we’ve become so analytics-centric in the business world. Images via Pixabay: 1 , 2 , 3.

Marketing 120

Marketing Analytics How To Television 120

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. From Subservient Chickens to Brawny Men: A Comparison of Viral Advertising to Television Advertising.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

JULY 26, 2017

Movies and television. Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Up until now, it has not been very easy to advertise on the Snapchat platform. Family and parenting.

Social Media 233

Social Media How To Insurance Insurance 233

PR for Anyone

SEPTEMBER 30, 2022

Of course the proposal scene when Andrew rents out Tiffany’s and lets Melanie pick her ring with all the staff swooning over her is a timeless dream proposal and… SUPER VISUAL FOR TV!!! We are “watching” television so we need to “see” what you are talking about. TV should be visual. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Marketwired

APRIL 12, 2016

Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers. But the size of the audience is hardly what makes advertising unique on podcast, it’s the specificity of the audience you can reach. “If But to Attract Advertisers, Promotion is Key.

Advertising 100

Advertising Advertising Television Radio 100

Mindful Marketing

FEBRUARY 12, 2023

Of course, the size of the Super Bowl audience also makes alcohol companies salivate. Regardless, there’s a psychological phenomenon, key to learning and critical to advertising, that the FTC guidelines inexplicably overlook: repetition. Over the last decade, between 91.6 The two provisos listed above (no more than 28.4%

Advertising 93

Advertising Advertising Television Consumer 93

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. When it comes to advertising featuring individuals with disabilities, there’s a discernible gap.

Branding 90

Branding Brand Marketing Ethics 90

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. It was clear that soon they will be one business.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PR for Anyone

AUGUST 18, 2022

The third day, we take our VIPs into a television studio. and of course, that exposes Grandma’s House of Hope, to multiple media opportunities, which at the end of the day, she’s looking to raise money for her nonprofit. And it’s so awesome! We spend two days of getting s**t done. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

The Stalwart Blog

JUNE 5, 2014

Favorite college course: Human Sexuality (Because of the teachers). Three things people don’t know about you: 1) I am a Halloween Baby 2) I love the ocean (surfing, swimming or sitting under the sun) 3) I love cliffhangers (from books, television shows or movies). Favorite college course: Advertising. P ATRICE SMITH.

Internal 60

Internal International Television Education 60

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

PR in High Definition

AUGUST 24, 2020

And to put this in context, this primacy is no different to the time when the UK had just four television channels. Communicating about company ethics can seem daunting but staying silent can be even more damaging – of course, it is essential to live up to the statements and do something too!

Social Media 86

Social Media Media Television Ethics 86

Beyond PR

FEBRUARY 13, 2018

population , spending more time with television, magazines and radio. In fact, 52 percent read magazines and 59 percent have favorable views of advertisers in African-American newspapers. Of course, many companies make special efforts to commemorate Black History Month, but African Americans are a valuable community year-round.

Television 72

Television Education Groups Community 72

Critical Mention

JULY 16, 2019

As the cost of paid advertising across various digital and broadcast channels increases, brands are increasingly focused on earned media as a way to build awareness and generate revenue. In his spare time, Eric loves to play as much golf as possible at courses across the country. SCHEDULE A DEMO.

Media 76

Media Advertising Advertising Measurement 76

Mindful Marketing

APRIL 23, 2022

Whether toddlers should be by themselves on road-trips is a worthy question, as is why people a half-world away are watching a decade-old television show. ’ is a documentary-style television program in which Japanese parents send their toddlers on their first independent errands. ‘ Old Enough ! ‘ Old Enough !’

Television 79

Television Film Video Company 79

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. Of course, it’s not a zero-sum game. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. That’s the pro.

Publicity 82

Publicity Small Business Advertising Advertising 82

PR for Anyone

SEPTEMBER 8, 2022

Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again. I hear from people who were on TV and they’re excited and they want it to live on forever. I get to ride his coattails and use the credibility of being on his show which is amazing.

Media 130

Media YouTube Video Interviews 130

Critical Mention

NOVEMBER 22, 2019

Earned Media is publically gained content that is written about you or your brand without paid promotion or advertising. It can also be seen as word-of-mouth marketing or free advertising. And of course, track negative mentions to instantly address and extinguish issues before they escalate. Share Tweet Share. Until next time!

Radio 80

Radio Media Newspapers Sports 80

Mindful Marketing

DECEMBER 12, 2020

Market research apparently pegs football fans as key consumers of insurance, which would explain why televised games contain so many commercials for the likes of Liberty Mutual, Geico, and Progressive. Of course, charging people different prices would be unfair. or would it?

Insurance 86

Insurance Insurance Retail Sports 86

Mindful Marketing

MARCH 27, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When people mention products they see advertised all the time, “insurance” is often top-of-list. ” The point, of course is if the words are bad, no one should be using them.

Insurance 75

Insurance Insurance Television Exercises 75

Maxim Behar

JULY 26, 2021

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. I can compare it with my favorite Seychelles, of course, who have a visa-free regime for everyone, for the whole world, up to 90 days.

Tourism 52

Tourism Hotels Branding Brand 52

Mark My Words

MAY 3, 2022

Netflix vs TV An obvious selling point of Netflix over traditional broadcasters has always been its lack of advertisements, but even this is under threat, with the proposition of a cheaper ‘ad-supported’ subscription tier, despite CEO Reed Hastings announcing in 2015 that there was “no advertising coming on to Netflix.

Film 60

Film Advertising Advertising Consumer 60

Mindful Marketing

DECEMBER 4, 2022

That’s why there are crowds of royal watchers and television shows like Basketball Wives. While I know a little about advertising endorsements, investing and cryptocurrency are not my wheelhouse, which led me to reach out to two colleagues who have both that skill set and knowledge.

Financial 80

Financial Banking Consumer Ethics 80

PR Fuel

JUNE 26, 2020

Earned media coverage for your product or service (by sending out a press release) is often more effective than paying for advertisements. You’ll want to consider traditional media like newspapers, magazines, television, or radio, but also new and emerging media like Facebook, Instagram, Twitter, blogs, or podcasts.

How To 59

How To Writing Guidelines Television 59

Norton's Notes

APRIL 21, 2016

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. This report does seem to be very self-serving for Google, to simply sell more advertising. The Christmas advertisement delivered 0.3% I mean seriously?

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

MAY 14, 2016

As a small business owner, Mr. Roberts told me he’s tried local newspaper ads and local television ads to drive leads to his business – but nothing works like the internet. In the course of my networking this week, I’ve had a number of conversations about leads. Lead Sources Vary by Business and Industry.

Marketing 60

Marketing B2B Local Customer Service 60

Mindful Marketing

JANUARY 12, 2019

Like other award programs, the Golden Globes features a preshow red carpet event during which the many talented people of television and film stroll in front of the media while slowing making their way into the Beverly Hilton Hotel. Clearly this angle shows that I moved from her being behind me and yet from the side it still happens.

Film 72

Film Viral Hotels Television 72

Maxim Behar

MARCH 27, 2024

We are now seeking answers from our guests, linguistics professors Assoc, regarding the power and weight of the words and whether all this is aimed at advertising and attracting new voters. We've spent 18, 20, 50 minutes in front of the television, waiting for a resolution. Another request from GERB/SDS to PP/DB expires today.

Government 64

Government Conference Television Social Media 64

Maxim Behar

JANUARY 28, 2024

Of course, it has its risks and concerns, I would say, not disadvantages, with which we need to get used to. Maxim: It is currently legally regulated, as it has always been, of course. The fact that it gives us quick information gathered in one place, the ability to create graphic designs, change photos, make advertisements.

Radio 59

Radio Ethics How To Writing 59

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. Your newsroom should fulfill journalist needs first, so media contact information, high quality video and images and, of course, press releases are must haves.

How To 48

How To Media Print Real Estate 48

Sword and the Script

JANUARY 3, 2023

Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This can include the number of times an article is shared on social media, or the number of people who see a television segment. Paid media refers to any type of media that is paid for, such as advertising.

Interviews 113

Interviews Publicity Technology Social Media 113

Sword and the Script

AUGUST 6, 2019

Cision, of course, is looking for a cross-sell, and if you are a Cision customer and using two different products, it does make sense to take an agnostic look and see if you can get a better deal by switching. The broadcast monitoring is top-notch – if you get any volume of television coverage – you should definitely take a look.

Marketing 69

Marketing Pitching Corporate Technology 69

Maxim Behar

SEPTEMBER 19, 2022

It was a joke of course, the room erupted, dozens of presentations and face-to-face meetings followed, and I had already forgotten about those words of mine, until one day, probably a week later, my assistant literally flew into my room and blurted out, “Y-you hha-ve a letter from Prin-ce Charles….

Newspapers 52

Newspapers Ethics Meeting Hotels 52

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. But is this the right way to advertise a destination? Maxim Behar: First and foremost, this in not PR.

Tourism 52

Tourism Government Hotels Travel 52