Communications Conversations

NOVEMBER 10, 2021

Lately I’ve been hearing a lot of questions from friends and clients about LinkedIn advertising–specifically promoted posts. And it makes sense because these are still relatively new to a lot of folks (even though, technically, sponsored content has been around a long time on LinkedIn–since 2013, to be exact).

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LinkedIn B2B Exercises Advertising 97

5W PR

JANUARY 22, 2024

In the fiercely competitive landscape ͏of digital marketi͏ng, businesses are increasingly turning to paid advertising as a ͏strategic tool to amplify their reach, engage target audiences, and dri͏ve business growth. What is paid advertising? Advertisers bid for ad space, and the highes͏t bidder gains visibility.

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Advertising Advertising Exercises Measurement 78

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

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Tools Agency Instagram Groups 150

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. More often than not, in-house content creation narrows down your creative ability significantly.

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Strategy How To Media Measurement 244

ImPRessions - Crenshaw Communications

JUNE 28, 2017

What about a flood of LinkedIn comments? In fact, it’s at its best when a company or brand is truly innovative, or a category creator – think Starbucks, which relied on its own storefronts, and plenty of earned media coverage, rather than advertising in its early years. That kind of engagement is always a good thing.

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Publicity Storytelling Automotive Software 255

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Most of the social media platforms have courses you can take on their advertising products. Pocket Casts is my podcast app of choice.

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Google Course Survey YouTube 157

Bianchi Biz Blog

DECEMBER 5, 2024

We are an award-winning creative agency with a track record of success helping national and international brands to grow awareness and build profile. million users in 2023 LinkedIn : 2.70 Key expertise of Cullen Communications Founded in 1985, Cullen Communications is one of Ireland’s longest-established PR agencies.

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Radio Sports Marketing Local 83

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? Here, we review Twitter and LinkedIn marketing strategy. LinkedIn Marketing Strategy. Also, don’t sleep on LinkedIn Articles. They also need amplification.

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LinkedIn Twitter Social Media Trends 78

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. Connect with Mike on LinkedIn. That falls under the department of sales.

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Digital PR Reputation Employee Social Media 246

Prohibition

MARCH 7, 2025

AI continues to be the topic of discussion in the latest social media advertising updates – from Meta adding even more AI features into its targeting options and making it easier for advertisers to sell through Advantage+ catalog campaigns, to LinkedIn expanding its Predictive Audience offering.

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LinkedIn Reddit Advertising Advertising 62

ImPRessions - Crenshaw Communications

MARCH 27, 2018

A company specializing in advertising sales technology will naturally attend conferences in the adtech space, including Advertising Week or Cannes Lions , but savvy marketers will also find niche conferences appealing to pharma, retail, financial services, or other industries where potential clients may congregate to hear a relevant speech.

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Trade Shows Conference LinkedIn Retail 149

Prohibition

NOVEMBER 20, 2023

Some big changes are heading our way in the social media advertising space. From new AI introductions to Meta and LinkedIn, to X setting up a paywall for all users. New updates to Advantage+ Following in LinkedIn’s footsteps, Meta will now be introducing generative AI features for ad creation.

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LinkedIn Social Media Privacy Advertising 62

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Several popular topics covered in their news & views section of their site are advertising, digital, diverse, creative and awards news.

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Public Affairs Creativity Nonprofit Radio 172

Prohibition

AUGUST 8, 2024

AI continues to be pushed across all marketing platforms and a decline in budget being spent on TikTok advertising might make this the perfect time to start advertising on the platform. When adding a URL there will be an option to ‘review and confirm’ offers that can then be showcased as part of your social media advertising.

Advertising 62

Advertising Advertising Social Media Media 62

Sword and the Script

JANUARY 29, 2019

To that end, here are a few creative PR ideas to help the recruiting shop out. Have professionals on hand to review resumes or LinkedIn profiles and give attended (free) pointers for improvement or optimization. 2) Think creatively: guerilla recruiting tactics. Thinking Creatively about Recruiting Events.

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Resources Creativity Publicity Local 86

PRSay

JANUARY 9, 2018

I expect we’ll see the following in 2018: Integration acceleration: It’s now a must that strategic planning, creative, analytics and digital are fully integrated in client teams. Replacing you is the in-demand specialist — the creative, the strategic planner, the content specialist, the business strategist.

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Measurement Creativity Groups Analytics 126

Prohibition

DECEMBER 19, 2023

From new AI tools to major brands pulling budgets from advertising on X, we cover all of the updates that you should be keeping up on. Meta new lead gen and content creation options to help in the festive period To help advertisers with festive promotions, Meta has announced a new update to its lead gen campaigns.

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Advertising Advertising Social Media Tools 62

Prohibition

OCTOBER 10, 2023

From new verification options within Meta, new additions to Ads Manager for the festive period and new X/Twitter updates to its new job roles, we are here to keep you up to date on the ever-changing social media advertising world. These updates include improved recommendations and overall discovery of job roles within X/Twitter.

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Advertising Advertising Social Media Twitter 62

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” LinkedIn has groups for almost any type of business, interest, or profession. Or you could leverage other people’s groups on LinkedIn and Facebook.

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Small Business Fashion Groups Local 213

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. The launch of LinkedIn Marketing Labs. A report from Socialbakers revealed that worldwide spend on social media advertising increased by 50.3%

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Social Media Trends Media YouTube 118

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. LinkedIn explore AI LinkedIn has decided to incorporate AI strategies on its site to improve and streamline hiring and marketing processes for users.

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LinkedIn Social Media B2B Media 62

Communications Conversations

APRIL 9, 2020

Layoffs are coming–we’re already starting to see them, but my guess is we’ll see a lot more in the creative industry and at the corporate level in the next 2-3 weeks. In big ways (social media advertising inventory and ROI) and in smaller ways (is Zoom now a social media network?). Mike Roman with 3M.

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Social Media Trends Media LinkedIn 169

Cision

AUGUST 8, 2016

So what I want to do in this post is take a look at how effectively businesses can currently reach an audience on the most popular social platforms for free, through search and through advertising. Paid content: One of Facebook’s greatest strengths is leveraging its audience to generate advertising revenue.

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Instagram LinkedIn Advertising Advertising 120

Prohibition

MAY 28, 2021

A creative and highly targeted social media ad campaign gives you the possibility to inspire authentic conversations amongst consumers as well as increasing awareness of the brand to your target audience. Social media advertising continues to shape overall advertising strategies and for many, is at the heart of advertising plans.

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Advertising Advertising Social Media Pinterest 48

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. Linkedin average organic engagement rate – 0.54%. Today, quality rules (as does advertising). They bought in.

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Social Media Marketing Media LinkedIn 123

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. Become part of social media platforms like Facebook, MySpace, Linkedin, Plaxo, Ning, etc. And you can be as creative as you want and need.

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Engineering How To Google Web 162

PRSay

JUNE 16, 2023

Generative AI is being used in industries such as entertainment and advertising to create personalized content for audiences. Not a substitute for PR skills Still, generative AI is not a substitute for human creativity and intuition. Connect with him on LinkedIn. Illustration credit: mast3r ]

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Technology Crisis Management Social Media Training 146

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

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B2B B2C Product Launch Creativity 120

Cision

OCTOBER 27, 2015

I wrote a couple of weeks ago that Twitter is making some developer and user tweaks in an effort to increase advertising revenue, and a cool feature that they have recently introduced are polls. LinkedIn New Apps. LinkedIn streamlined their parent app, making messaging more straightforward and making the look more clean.

Social Media 120

Social Media Tools Reddit LinkedIn 120

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. LinkedIn – native video. Video performs impressively well on LinkedIn. LinkedIn videos see three times the amount of engagement compared to text based posts on the platform.

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Video YouTube Instagram LinkedIn 105

Communications Conversations

NOVEMBER 16, 2022

It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Creativity – the ability to think outside the box and quickly for those time sensitive opportunities. Here are top 5 “skills” that I believe are most valuable for social media managers: * Advertising.

Social Media 174

Social Media Media Analytics Data 174

Cision

MAY 14, 2015

Instead, we are seeing a shift of social networks becoming an extension of advertising networks. This is causing marketers to have to step out of the box and build strong relationships with their creative director and get more comfortable with real-time and less scripted content creation. Want tips for activating employees on social?

Social Media 120

Social Media Advertising Advertising Healthcare 120

Stephen Waddington

JANUARY 17, 2019

These include native advertising, sponsored content, syndication; and paid influencers, search and social media. Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Native advertising.

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Media How To Advertising Advertising 103

Prohibition

NOVEMBER 19, 2024

From Metas expanded AI-powered Advantage suite, to TikToks revamped Academy and automated Smart+ targeting, platforms are rolling out innovations designed to make advertising more effective. LinkedIn and X are also introducing features to streamline campaign set-up for marketers. Here’s the latest ads updates to be aware of.

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Advertising Advertising LinkedIn B2B 62

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.

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How To Media Guidelines Pitching 176

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. What about asking your design team to make face line art out of that boring team shot you want to feature on LinkedIn?

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Content Marketing Trends Marketing LinkedIn 117

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. Print and Digital Advertising.

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Training LinkedIn Marketing Pinterest 45