Onclusive

FEBRUARY 22, 2018

“Nail the elevator pitch.”. Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. One of the ways I have seen PR evolve is pitching used to be only to the assignment desk and now I mainly pitch directly to the reporter.

Interviews 284

Interviews Radio Small Business Pitching 284

ImPRessions - Crenshaw Communications

JULY 20, 2020

There are now thousands of companies that specialize in digital advertising, creating a lot of competition for partners and vendors. A POV offers currency for proactive pitching as well as content development. Just as with targeted advertising, data is the holy grail of ad tech PR. PR doesn’t just need to be pitching over email.

How To 241

How To Advertising Advertising Data 241

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. You can also get creative with “new.” Those are their sponsors and they pay for the advertising. Many are overwhelmed with emails and often forget your pitch came in, even if they loved it. One of my first interviews was in Examiner.com.

Publicity 331

Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike. Know that not everything is news.

Publicity 256

Publicity Brand Branding Storytelling 256

Flack's Revenge

JULY 11, 2018

The pitch is delivered, building to a crescendo – the “a ha” moment in which the idea comes into focus. Most who are familiar with the concept of a Big Idea know it from the world of advertising. Usually delivered via the pitch, the big idea captivated agency clients and brought each episode to a climax. Or maybe Dracula.

Insurance 204

Insurance Insurance Advertising Advertising 204

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. But get creative. Think about what you can pitch in October. It’s almost October. Vegetarian Month. Wishbones for Pets Month (10/15 – 11/30).

Pitching 130

Pitching Financial Small Business YouTube 130

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Fortunately, most collaborative ideas can be successful, — with research, work, and creativity. With this, my mind is fresh everyday to think creatively for clients. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Product Launch Agency 334

Cision

NOVEMBER 24, 2015

Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). It’s simple.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I become a mini-expert on the journalist I’m pitching.

Pitching 228

Pitching Agency Social Media Creativity 228

PRSay

MAY 25, 2018

And then the podcaster will get more downloads and be able to present that higher number to advertisers. What audience can you deliver to the influencers you pitch? Then find some ideas or content that have performed well with that audience, and use that to validate your pitch. Now back to you.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

We typically interview the prospect and based on the outcome of the discussion, gauge the odds of winning the business, determine how to budget and staff for the pitch and roll the dice on a positive outcome. A quality PR team will carefully research media contacts to craft relevant pitches tailored to specific journalists.

SEO 200

SEO Pitching Agency Exercises 200

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. More often than not, in-house content creation narrows down your creative ability significantly.

Strategy 244

Strategy How To Media Measurement 244

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Blogger outreach gets personal. Fast-vertising.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Prowly

FEBRUARY 26, 2025

Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. For example, AI can help you organize notes, draft a pitch, and even generate responses that mirror a personal conversation with a journalist. As a result, you're competing against hundreds of pitches in a limited space.

Digital PR 104

Digital PR Case Study SEO Measurement 104

The Resolution Blog

APRIL 26, 2019

From Being Told He Was “Too Gay to Pitch” to Leading an Award Winning PR Agency: Steve Strickland’s Story We got the chance to talk to Steve Stickland, co-founder with Gary Wheldon of new award-winning PR agency Talker Tailor Trouble Maker , about starting an agency, standing out, and creating campaigns that have the “wow” factor.

Agency 120

Agency Pitching Energy Creativity 120

ImPRessions - Crenshaw Communications

MAY 31, 2018

Additionally, the PR team’s efforts must align with marketing, advertising, and sales departments, all under a unifying set of business aims. A company founder’s conference keynote can be a series of blog posts, or a podcast, or possibly distilled into a trade media pitch. Great PR carries a creative license.

Creativity 136

Creativity Reputation Advertising Advertising 136

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. We like to follow bloggers who are superior writers, and straight shooters, and whose posts are free of jargon and sales pitches. Bad Pitch Blog. To heighten creativity.

Blogging 159

Blogging Pitching Fashion Sports 159

Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. Because people buy stories, not sales pitches. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2017

Beyond goal-setting and drafting a plan, the work involved in writing materials suitable for media, researching and studying appropriate journalists, and shaping a pitch is specialized and demanding. Myth #2: PR is free advertising. Advertising, on the other hand, can be completely controlled in terms of content and placement.

Advertising 147

Advertising Advertising Pitching B2B 147

ImPRessions - Crenshaw Communications

MAY 11, 2022

People usually think of media pitching and press releases when they think about public relations. In a similar vein, Digiday hosts a conference focusing on programmatic advertising. Similarly, IAB also hosted its first-ever PlayFronts , which is dedicated to the rising trend of in-game advertising. Advertising Week.

Conference 156

Conference Privacy Advertising Advertising 156

Shift Communications

MAY 16, 2017

In order to truly have a successful program, you’ll need a planning process that is comprehensive and creative, no matter how long the team has worked with the client or how much knowledge the team has about the industry. However, not just any plan will do. The best planning process is when both parties come to the table well informed.

Creativity 141

Creativity Measurement Pitching Internal 141

ImPRessions - Crenshaw Communications

MAY 22, 2023

Her industry experience spans the wellness, enterprise, cybersecurity, and advertising production sectors. This period saw the addition of new clients, notably A Million Ads (AMA), a dynamic creative audio leader, and Panorays, an IT Risk Management firm.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Several times during a pitch meeting, a prospective client has asked our team, “What do you need from us to succeed?” Even an inspired agency team likes to be challenged in a constructive and creative way. Even more than marketing or advertising, a PR budget can use an advocate inside the corporation.

Agency 223

Agency How To Construction Advertising 223

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. As a result, more and more small business owners are turning to public relations to help raise brand awareness and to achieve their growth objectives.

Small Business 158

Small Business Publicity Social Media Web 158

PRSay

MAY 29, 2019

Although commercials still rule when it comes to disseminating a message, we’ve definitely come a long way from the “Mad Men” days of advertising and marketing. You can also find ways to build on your relationship with creative incentives like free memberships or discounted services that will drive your rapport. The reason?

Viral 153

Viral How To Advertising Advertising 153

Stephen Waddington

JANUARY 21, 2020

The objective will be wholly unconnected from organisational outcomes and measurement will be based on advertising value equivalent (AVE). P**s poor pitch Celebrating lousy agency briefs and mismanaged pitches. Copycat The most blatant but uninspired rip off of an existing creative idea. I’m confident he’ll approve.

Industry 125

Industry Pitching Agency Measurement 125

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

AUGUST 10, 2016

Angela DeRusha, vice president of advertising services at French/West/Vaughan, believes understanding your consumers is key to effectively communicating with them. In this interview, Angela discusses how consumers have evolved over the years, how to improve your brand’s advertising campaign and why maintaining authenticity is so important.

Advertising 120

Advertising Advertising Consumer Travel 120

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create. Here’s a personal example.

Creativity 150

Creativity Trends Technology Agency 150

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals. newsjacking).

Pitching 130

Pitching Television Trends Video 130

Sword and the Script

JULY 3, 2018

Outbrain is one most recognizable brands in advertising technology (adtech). Usually, it’s a handful of eye-catching photos and click-bait style headlines that pitch insurance, credit cards and indoor antennas. Opt-in advertising? bring creative ideas and execute on them ? What Exactly was Outbrain Pitching?

Content Marketing 67

Content Marketing Pitching Marketing Advertising 67

Cision

MAY 27, 2015

Whether you’re looking to provide journalists with easily accessible information about your brand or attract potential advertisers, having a digital media kit is a smart idea. If you’re aiming to attract advertisers, it might be your super-engaged audience. Your media kit is in order, but how are your pitches? Images: Roger H.

Media 120

Media Trade Shows Print Advertising 120

Sword and the Script

JUNE 12, 2018

PR pros, who at that time, were still new to a feature that Microsoft introduced around 1995, were sending pitches or releases by email with tracked-changes still on. It’s one of two creative press releases examples that recently crossed my radar and I’m sharing here in this post. A Creative Press Release for B2B Tech.

Creativity 62

Creativity Infographics B2B Corporate 62

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Before I knew it, I was pitching emails every day to magazine editors, learning how to efficiently track my efforts and collect contacts and building campaigns with social media influencers. We need to make advertising more like needs-addressing.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. PR is least effective at: Substituting for advertising. When done well, a strategic PR program is good at achieving certain objectives while other disciplines fit different needs.

Print 120

Print Advertising Advertising Survey 120

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives.

Enterprise 227

Enterprise Agency Radio Fashion 227