Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications. If it doesn’t, get rid of it!

Pitching 228

Pitching Agency Social Media Creativity 228

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. The calendar should also include important dates for the industry, as well as any dates for new product launches from the business itself.

Small Business 158

Small Business Publicity Social Media Web 158

Cision

MARCH 30, 2016

Prior to the recent announcement, Instagram had previously let advertisers extend videos to 60 seconds, but now it’s anyone’s game. According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. Billboards, people, advertisements, your friend, your boss.

Instagram 120

Instagram Video Brand Branding 120

ImPRessions - Crenshaw Communications

APRIL 21, 2016

With a little creative thinking and connecting the dots, B2B programs can have the same flair as the sexiest of consumer brands. Embrace, don’t ignore, creative content. In today’s content-driven marketing world, PR teams must inform and own creative content for B2B programs to help drive business success. .

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

APRIL 20, 2021

From product launches to hosting an event, there is no shortage of creative ways and strategies to leverage celebrities and influencers for your brand. Featuring celebrities in advertising or with partnerships can enhance a brand, and has always been a high-impact marketing tool.

Creativity 52

Creativity Brand Branding Product Launch 52

Prowly

FEBRUARY 3, 2025

They will be more receptive to advertisements, campaigns, and new product launches if they know who you are and what you stand for. This helps you internally and makes it easy to hire contractors for creative work. When you have a base to build on, each new PR campaign is going to produce results more quickly and easily.

Brand 104

Brand Branding How To Measurement 104

5W PR

AUGUST 26, 2024

In today’s digital era, where consumer trust in traditional advertising is dwindling, influencers have become crucial for product visibility and relevance. By leveraging their influence, authenticity, and reach, influencers can turn products into cultural phenomena.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

ImPRessions - Crenshaw Communications

APRIL 18, 2017

Assign a small, but demonstrative project to scope out an agency’s creative and strategic chops. It’s true that significant announcements like certain product launches, acquisitions, funding news and releases of major studies, for example, warrant a press release. Ask for credentials and applicable case histories.

Skype 136

Skype Conference Agency Product Launch 136

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 212

Marketing Content Marketing Data Social Media 212

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The brand has pulled off a successful multi-pronged campaign – part advertising, featuring Ferris Bueller with nods to “Stranger Things,” and part incredible marketing comeback story. Take, for example, just how hot Domino’s Pizza is today. It literally fires on all burners. Match tactics to goals.

Measurement 120

Measurement Study Data Agency 120

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. New brand strategy is not about putting a new spin on an existing product. Brand Development for a New Brand. Brand Extension.

Brand 109

Brand Branding Publicity Consumer 109

Newsfile

JANUARY 30, 2024

However, remember that AI should not replace human-written content and creativity. List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

There are many more creative approaches to achieving a positive image. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 110

Video Marketing SEO Social Media 110

Buzzstream

MARCH 26, 2020

Sticking to traditional advertising channels will cause you to drown out in the crowd. Get creative and create a timeline graphic using a tool like Venngage. Step 10: Leave Room For Creativity. Plus, we look to build longer-lasting relationships with them and regularly offer the inside scoop on new product launches.

YouTube 116

YouTube Brand Branding Video 116

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

Education 64

Education Pinterest Creativity Facebook 64

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Research has shown that businesses earn an average of $6.50

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it. Marketing can also involve market research, product development, and branding.

Interviews 113

Interviews Publicity Technology Social Media 113

MaccaPR

MARCH 12, 2019

Our Maccabee agency has worked side-by-side with StoneArch on several shared healthcare clients and we’ve been blown away by their collaborative philosophy and creative work. For 34 years, StoneArch has been known for its product launches and medical technology marketing, starting with our work with Medtronic.

Agency 54

Agency Healthcare Interviews Insurance 54

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Ethical Voices

SEPTEMBER 18, 2023

So, you know that whole joke about, what is the difference between PR and advertising? The whole, Advertising – I give you a dollar, Mark is a great person. For example, the product launch sits with let’s say brand Y. It’s a new product launch, that’s exciting. PR is involved.

Ethics 52

Ethics Product Launch Corporate Consumer 52

Shift Communications

AUGUST 3, 2016

Don’t Bury Creativity with Tactics. You’ll be expected to come up with that news release pipeline, the tradeshow cadence, the list of corporate and product awards and the now dwindling list of existing editorial calendars. Every good plan will be chock-full of tactics.

B2B 60

B2B Interviews Product Launch Strategy 60

Newsfile

JANUARY 24, 2024

However, remember that AI should not replace human-written content and creativity. list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Konnect Agency

FEBRUARY 26, 2021

Finally, we have community – and when planning for a new product launch it is key to think about what will translate well on social from an advertising and social calendar perspective. Simply put, one of the most effective methods to bring your brand story or product to life is via meaningful and creative content.

Brand 52

Brand Branding Marketing Storytelling 52

Beyond PR

JULY 21, 2016

It’s no longer about a single campaign, blog post, press release, or advertisement. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Waxing UnLyrical

APRIL 13, 2016

When you strategically partner with influencers, they will boost your brand’s awareness by: Spreading the word of your product launch. The content is creative, interesting, serves a purpose and captures their followers’ attention. Writing a post about your business or service. Asking you to post on their website(s).

Marketing 40

Marketing Viral Fashion Product Launch 40

Doctor Spin

MAY 21, 2023

This could be a product launch, a rebranding initiative, a special event, or a crisis management situation. Get access to creative, out-of-the-box thinking. PR agencies often create creative and innovative strategies to get your brand noticed. Senior vs creative. Single PR project.

Agency 40

Agency Publicity Public Affairs Crisis Communications 40

Prohibition

JANUARY 14, 2022

A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. There are people who are already familiar with your brand or product and have a large following of their own. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Prohibition

AUGUST 25, 2021

By using video, you can engage your audience in a creative way, share key messages, promote a new product and increase brand awareness. This allows you to have more creative freedom and think outside of the box when it comes to video due to the length not necessarily being a key factor. LinkedIn – native video.

Video 105

Video YouTube Instagram LinkedIn 105

Beyond PR

AUGUST 4, 2016

Instagram only allows links in a post when it’s a paid advertisement. Use the video option to tease upcoming product launches or company news. At PR Newswire (and especially for our senior creative manager Jamie Heckler!), Remember that you cannot link from individual posts, only from your bio. BONUS CHANNEL!

Social Media 40

Social Media Pinterest Media Marketing 40

Prowly

MARCH 6, 2025

Overall style and aesthetic: The design choices and creative direction that provide a cohesive look and feel, reinforcing your brands personality. The company (through marketing, advertising, and engagement). Marketing campaigns, advertising, storytelling, social media, customer experience.

Brand 80

Brand Branding How To Guidelines 80