Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. Our main target was the Effies, the premier awards show celebrating advertising effectiveness. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Get permission first.

Case Study 117

Case Study Study Video Writing 117

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. Allow the agency creative freedom. This is good news for clients and PR firms alike.

Publicity 256

Publicity Branding Brand Storytelling 256

Buzzstream

OCTOBER 23, 2024

I recently saw Alex publish a fantastic LinkedIn post about why every SEO should study branding. (It’s And, but before that, to be honest, my, my love for marketing is much more on the like brand and advertising side. And I would definitely say that, yes, like just studying story in general is such a good thing to do.

SEO 62

SEO Study Branding Brand 62

Cision

AUGUST 17, 2015

This in turn affects the likelihood of consumers buying into your advertising and PR efforts. According to Edelman’s 2015 Trust Barometer , “This year’s study also found that a company’s in-house technical experts (e.g., Images: purplejavatroll , GotCredit , Jussi Ollila ( Creative Commons ).

Study 120

Study Engineering Mobile Crisis 120

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? MARCH 26, 2021. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Cision

OCTOBER 10, 2017

Check out this monster case study from AccessDirect. Because blocking many kinds of advertisements through browser-based tools is a common practice nowadays, it’s essential to feed content to your users in a way that comes across more naturally — through influencer marketing. Influencer Distribution. About Kayla Matthews.

Strategy 251

Strategy Case Study Instagram Print 251

Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. First, study what others have done.

Insurance 204

Insurance Insurance Advertising Advertising 204

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. According to a 2017 study, 68 percent of internal creative teams work with outside agencies. A View From the Other Side.

Agency 189

Agency Creativity Internal International 189

Agility PR Solutions

SEPTEMBER 25, 2018

Working longer hours fewer days a week could be good for business, according to new research from staffing firm The Creative Group. Half of marketing and advertising hiring decision makers (50 percent) surveyed feel productivity would increase if their company instituted a compressed schedule, where employees work four 10-hour days.

Employee 74

Employee Study Marketing Survey 74

Agility PR Solutions

DECEMBER 1, 2022

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health.

Study 78

Study Marketing Media Advertising 78

Stephen Waddington

JANUARY 13, 2022

There are few books written about the craft of advertising, marketing, and public relations. A creative who plays with words and who doesn’t take himself or the reader too seriously. If you work in or study the business of writing I recommend you buying a copy of Copywriting is…. An exceptional book about the craft of writing.

Advertising 147

Advertising Advertising Writing Creativity 147

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Branding Brand Marketing 78

Waxing UnLyrical

MAY 29, 2012

Wouldn’t a Pinterest page possibly be worthwhile, so that you could pin the creativity of your customers? He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Manwich: A Case Study on Social Media Listening.

Case Study 87

Case Study Social Media Study Pinterest 87

Sword and the Script

JANUARY 21, 2025

That provides me with different tools to think about work problems and break them down in different ways to solve them; I think it stokes creativity. Most of the social media platforms have courses you can take on their advertising products. Typically, I like to dive into trends and industry studies and reports.

Google 157

Google Course Survey YouTube 157

ImPRessions - Crenshaw Communications

MAY 8, 2017

These can be internal studies, sales information, customer and competitive data, or simple workaday anecdotes. For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. Take some chances.

Media 199

Media Interviews YouTube Advertising 199

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Keep in mind, if you need something more professional or interactive, MultiVu , our in-house creative team can help you out. Case Studies. Promote via earned media (media coverage & social mentions). Whitepapers.

Infographics 235

Infographics Case Study Content Marketing Video 235

PR Conversations

JUNE 18, 2014

claimed to be the first US advertising agency (having bought a firm established in 1841 by Volney Palmer ). Ayer are some classic slogans and its landmark art deco building in Philadelphia (now a luxury condominium The Ayer ), after the firm’s remaining assets were bought by the French advertising/PR firm, Publicis Group in 2002.

Advertising 76

Advertising Advertising Agency Publicity 76

Prohibition

OCTOBER 7, 2022

In this blog, we will run through the basics of LinkedIn advertising – detailing the various types of ads you can run, as well as some top tips and tricks to optimise your ad creative to ensure great results for your first LinkedIn ads campaign. You can advertise on LinkedIn using an Account-Based Marketing (ABM) approach.

LinkedIn 62

LinkedIn Advertising Advertising Creativity 62

Deirdre Breakenridge

DECEMBER 11, 2015

Creative PR : According to the #PRStudChat Twitter community , creativity can’t be taught but it can certainly be inspired. Regardless, creativity is a big part of PR today. On the show, we discussed a Creativity in PR study by The Holmes Report and Now Go Create.

Creativity 150

Creativity Trends Technology Agency 150

Sword and the Script

JULY 21, 2018

At that time, that basically limited him to email and search advertising. Limited is the operative word, because while measurements are important, you can’t directly measure everything, like the impact of creativity, and yet we know these things have value. 1) Creative and analytics as whole-brained partners. “I’m

Creativity 67

Creativity Marketing Analytics Measurement 67

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. My best advice is to study the PR industry to make sure it’s the best fit for you.

Pitching 228

Pitching Agency Social Media Creativity 228

Sword and the Script

FEBRUARY 1, 2020

There is no better place too study a mix of key issues facing marketing such as creativity , budgets and ROI. 1) Statistics on the Super Bowl audience and advertising. What does an advertisement in this year’s Super Bowl (54) cost? That’s the theme for this week’s Unscripted Marketing Links (UML). According to Ms.

Sports 117

Sports Advertising Advertising Survey 117

Prohibition

AUGUST 19, 2022

With that in mind, how can your business or brand possibly not consider Facebook advertising? Facebook advertising is special in that it offers you extensive targeting options, more so than its competitors. Believe it or not, these mini competitions run every second of every day, owing to the mass of advertisers on Facebook.

Advertising 62

Advertising Advertising Facebook Video 62

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

The Proactive Report

JANUARY 8, 2016

More than half (51%) of marketing and advertising execs polled in November 2015 said the PR team is best suited to handle social media activity. Study by The Creative Group.). It would appear that the corporate pendulum is swinging away from marketing as the place for social media to PR. This is up from 39% in 2013.

Corporate 100

Corporate Digital PR Social Media Study 100

Shift Communications

SEPTEMBER 26, 2014

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. Get creative and get involved!

Reputation 137

Reputation Branding Brand Customer Service 137

The Proactive Report

NOVEMBER 3, 2022

If you were to send some promotional item, like a postcard, or an email, or put up a billboard, etc, that would fall under the umbrella of marketing or advertising. Mike Falkow is the Creative Director of Meritus Media Inc. That falls under the department of sales. For more Digital PR Tips subscribe to our newsletter.

Digital PR 246

Digital PR Reputation Employee Social Media 246

PRSay

MAY 10, 2018

For the purposes of our study, we relied on opinions of micro-influencers — because, well, “macro-influencers” is a bit of a misnomer. Our study reveals that indeed, increased spending is resulting in larger compensation for influencers. Guidelines plus creative freedom. Let influencers be creative. Take that, Snapchat!

Branding 128

Branding Brand Guidelines Creativity 128

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To heighten creativity. No one knows where the next great idea comes from, but experts in the study of innovation recommend starting with a mechanism that “enables a team to come up with a number of quality concepts to consider.” To increase PR, marketing, and advertising industry knowledge. trendhunter.

Blogging 159

Blogging Pitching Fashion Sports 159

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). But what are the other things that Facebook sees as key to advertising success on the platform?

Facebook 120

Facebook Advertising Advertising Measurement 120

Cision

DECEMBER 3, 2015

Your audience no longer responds to traditional advertising. In fact, custom content is 92 percent more effective than traditional advertising. To familiarize yourself with the necessities for a successful brand journalism program, study brands that are already doing it right. Image: Sboukatch ( Creative Commons ).

Journalism 120

Journalism Branding Brand Fashion 120

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. The study, citing data from the MIT Technology Review , also suggests knowledge of artificial intelligence (AI) could be a competitive advantage for marketing job candidates.

Survey 104

Survey Trends Marketing Creativity 104

Communications Conversations

JULY 2, 2019

But, it continues to be a topic of discussion–mostly because not every brand has the budget of Walmart and can continue to sink hundreds of thousands of dollars each year into social media advertising. But, I still can’t help but get a bit twitchy when I see studies like the one recently offered by Social Media Examiner.

Social Media 123

Social Media Marketing Media LinkedIn 123

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

MAY 8, 2015

Scott herself studied painting and printmaking before entering the advertising world. Jesse Dienstag, executive director and head of planning at Golin , studied theater. I worked in advertising before, and my experience in public relations has been tremendous.”. Fueling creativity is hard.

Creativity 120

Creativity Survey Advertising Advertising 120

Sword and the Script

DECEMBER 4, 2018

of studies and surveys – some of which I had a hand in producing – dissecting the results and connecting dots where it looks appropriate. Each statistic links to the blog post that covered that particular study or survey and links to the underlying source. In many cases, I’ve included a graphic from the original post or study.

Survey 107

Survey Marketing B2B Content Marketing 107