The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. We huddle at 10am and 4pm to talk about what opportunities we can see and propose a creative outline to the client for a yay or nay response.

Reddit 120

Reddit Creativity Trends Web 120

wiredPRworks

APRIL 20, 2022

Thanks to David for writing the book, including me in the first one – such an honor!, Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. And, he even added links to their sites. Facebook [link].

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

NOVEMBER 28, 2017

The PR business has changed and innovated rapidly, and new tech tools and services are fairly common, for there is much to appreciate. Teams work hard to learn about the category and the organization and spend time on creative proposals, sometimes under unrealistic time constraints. But PR is not a substitute for advertising.

SEO 200

SEO Pitching Agency Exercises 200

PR 20/20

JANUARY 14, 2021

Below, keep reading for 10 of our top tools to consider, based on your needs and use cases. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Beautiful.AI : With this tool, creating presentations has never been more enjoyable. 10 Marketing Technologies We Can’t Live Without.

Technology 65

Technology Marketing Tools Google 65

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. On the positive side, AI can be a helpful tool in terms of generating ideas and headlines. The question is, for good or bad?

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 14, 2018

The report didn’t break out numbers for the remaining challenges of “fake news, blurred lines between editorial and advertising, and issues around freedom of the press.”. It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. 4) Emphasis on professional journalism.

Survey 103

Survey Report Media B2B 103

The Resolution Blog

OCTOBER 15, 2019

We were inspired to write this post after hearing about Hectare’s brilliant B2B Tinder for cows campaign mentioned in our recent podcast. Don’t be afraid to add paid into the mix If your campaign is creative enough, you can set things in motion with just one ad. As a result, campaigns are often dry, serious, and?—? just a bit boring.

B2B 120

B2B B2C Facebook Storytelling 120

Solo PR Pro

AUGUST 2, 2022

My first adjunct position was at Texas Christian University, teaching PR Writing. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). I also have a Muck Ruck for Educators account, Adobe and other tools available to educators.

Education 107

Education Course Nonprofit Resources 107

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. This is why we’re sure to see more of visual content in the year ahead.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Masters in Communications

OCTOBER 30, 2018

Stories are emotional, experiential, and creative. As Harrison Monarth writes in The Harvard Business Review : Storytelling evokes a strong neurological response. Here's why storytelling is such a powerful tool: The Power of Synchronicity. Storytelling is also a powerful tool for persuasion. In short, they matter.

Storytelling 61

Storytelling Chemicals Advertising Advertising 61

Communications Conversations

FEBRUARY 29, 2016

1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. While the ability to write social ads on networks like Facebook, Twitter and Instagram hasn’t changed, the skill set to manage complete campaigns on these platforms has evolved (this is the addition from the 2012 list).

Instagram 60

Instagram Analytics Mobile Employee 60

Wildfire

AUGUST 1, 2018

While we are a group of creatives in a beautiful riverside boathouse in suburban London, we’re also bunch of mad scientists who like to conduct experiments on all aspects PR — and we like having a logical, methodical approach to our work. We can’t break your website through the tool, and we’re under NDA. Seriously, who cares?

Measurement 49

Measurement Analytics Google Advertising 49

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. It’s impossible to keep coming up with creative ideas to reach and resonate with audiences who are not represented by a PR team. Progress is slow.

Government 103

Government Education Print Ethics 103

5W PR

MAY 18, 2018

Since the dawn of the online world, we’ve seen people interact with business marketing initiatives through everything from YouTube videos, to social media campaigns. For instance, companies can launch live videos of their events on social media channels like Facebook live, or post podcasts on Apple’s iTunes.

Company 96

Company Marketing Social Media Analytics 96

Cision

APRIL 12, 2016

I’ve always been an avid consumer of journalism and loved writing. And on a trade level, it involves working with business, advertising or fashion industry media, whether it’s to announce an initiative or a partnership, or to serve other strategic goals for the brand. Focus on developing your writing skills. Rapid Fire Round.

Fashion 120

Fashion Pitching Journalism Social Media 120

Cision

APRIL 6, 2015

For every Serial , or Nerdist , or Manager Tools , or Norm McDonald Live (a personal favorite), there are literally thousands of podcasts that are far less entertaining to listen to or to watch. The most popular podcasts are long-form, and have an overwhelming majority of listeners / viewers (podcasts can be audio or video).

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

JUNE 15, 2016

As such, writing is the cornerstone of success in a highly saturated marketplace of competitive messages. I recently rediscovered my passion for writing children’s stories. This is certainly a departure from the writing I’ve become accustomed to during my career. ” But creative passion can appear out of the blue!

Community 40

Community Facebook Writing Local 40

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Are you able to provide the resources they need (background information, expert quotes, photos, video, etc.) You will never dictate what gets covered and what gets tossed.

Media 77

Media Pitching Resources Media Relations 77

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. To that end, this year’s roundup is uh-mazing.

Marketing 192

Marketing Content Marketing Data Social Media 192

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Newsfile

JANUARY 30, 2024

Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. However, remember that AI should not replace human-written content and creativity.

Trends 105

Trends YouTube Video Social Media 105

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Prohibition

JANUARY 14, 2022

You can do this by using tools that track keywords related to your brand and monitor consumer behaviour and sentiment on the web. A company or organisation is only as good as its ability to quickly, effectively, and creatively manage a crisis. Will you send out written statements or release video footage?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 103

Marketing Content Marketing Advertising Advertising 103

Newsfile

JANUARY 24, 2024

The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Chances are you’ve got a lot on your plate.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Cision

OCTOBER 27, 2015

There are some recently released social media tools that communication and marketing professionals may find very helpful…or at least find good to know about. It’s a pretty straightforward and limited feature: you press the poll button, write a question and two answers (this is the big limitation) and tweet. Conclusion.

Social Media 120

Social Media Tools Reddit LinkedIn 120

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Costly Strategy: Advertising. Advertising is probably the most obvious way to bring attention to your business. Advertising is probably the most obvious way to bring attention to your business.

Publicity 82

Publicity Small Business Advertising Advertising 82

Mindful Marketing

JANUARY 29, 2023

A Harris Poll recently found that 67% of American adults distrust AI tools. This question hit home for me when reading a recent Ad Age article , “ChatGPT writes Super Bowl ads—See how AI would script big game creative.” Apparently, I’m not the only one with some unease about AI.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Sword and the Script

OCTOBER 15, 2019

The survey doesn’t get into how that budget would be broken out, which means it could include entail headcount, creative or design, social media management tools, and paid social. It helps cut through the clutter with creative targeting. When you do advertise, don’t just rely on one link and single tweet.

B2B 76

B2B Facebook Advertising Advertising 76

Solo PR Pro

OCTOBER 18, 2022

That’s one reason why we provide services such as graphic design, data visualization and video. We offer everything from strategic communications to public relations, marketing, branding and creative services. I’ve been successful in my business so far (going on four years) because I provide the writing in addition to the PR.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

DECEMBER 16, 2016

For as long as the discipline has existed, communications and writing skills have been instrumental to success. Tools like Digimind help to easily monitor and analyze complex sets of data in areas like social media, and as the technology advances, PRs are finding new ways to use it to communicate, from surveys to keyword-rich content.

Real Estate 120

Real Estate Technology Data Agency 120

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Creative, fearless, assertive and on top of the news and pop culture. Those who work to generate high-impact coverage get to know contacts personally and use creative follow-up to gain a reporter’s interest.

Agency 136

Agency Analytics Creativity Social Media 136

Maxim Behar

MARCH 6, 2022

So, I started off with a so-called advertising agency at the very beginning and then turned step by step. They were writing stories, covering events on the TV, talking on the radio, and hence they were called journalists. And we had about ten to twelve tools, very easy tools that we were operating with and helping our clients.

B2B 52

B2B Communications Media Newspapers 52

Cision

APRIL 18, 2016

Social Care Improvements – Changes that give businesses and users tools to resolve social care issues completely within the Facebook ecosystem. E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform.

Facebook 0

Facebook Mobile Analytics Advertising 0

Cision

AUGUST 26, 2015

Co-Founder of Status Creative, a leader in social media engagement. You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. Want to learn Ann’s writing rules for PR?

Social Media 120

Social Media Twitter Media Nonprofit 120