Flack's Revenge

JULY 11, 2018

Most who are familiar with the concept of a Big Idea know it from the world of advertising. PR is not as well-known as advertising or associated with glitzy pitches or Mad Men style theatrics. The phrase has specific meaning in advertising – and PR too, as we’ll learn. But they are now more important than ever.

Insurance 204

Insurance Insurance Advertising Advertising 204

Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. . ~ Eric Koefoot , President & CEO, PublicRelay , Inc. . Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR Job Coach

MAY 16, 2010

Short of stardom and employing advertising, there are certain techniques you can employ to make sure you can be found and in a way that is controllable, professional and complementary. Take control of third party web-based databases. And you can be as creative as you want and need. Just go to www.google.com/profiles. Well don’t.

Engineering 158

Engineering How To Google Web 158

PR Job Coach

NOVEMBER 26, 2020

In close to four decades in the communications business, Patti has held senior leadership positions in four different areas of the industry: PR, Advertising Corporate and Start-up. It demonstrates initiative, creativity and uniqueness. Patti is also Forbes contributor and public speaker.

Corporate 274

Corporate Leadership Advertising Advertising 274

ImPRessions - Crenshaw Communications

MAY 8, 2017

For example, a hot topic of late in the ad/tech world is the ire of major advertisers placed next to hate speech on YouTube and other sites. MediaRadar, which tracks advertising across the web, unearthed data showing that YouTube had lost 5% of its advertisers in the wake of the discovery. Take some chances.

Media 199

Media Interviews YouTube Hotels 199

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Deirdre Breakenridge

FEBRUARY 12, 2015

Anyone else remember when advertising, marketing, and public relations functioned like the dinner plate of a picky nine-year-old? As a contemporary PR practitioner in the new, digital age, I don’t know where I’d be without the following tools that many advertisers and marketers are already adopting: 1) “Unlock to Share” Plugin.

Tools 150

Tools Agency Instagram Groups 150

Shift Communications

DECEMBER 18, 2014

If you’ve got display advertising data from services like AdRoll, Google AdWords, and other ad networks – especially the results of A/B tests – that data can be used to help guide future content creation. Systems you may be asked about: competitive advertising data, competitors’ ad copy, prior competitor PR data if available.

Data 157

Data Data-Driven PR System Analytics 157

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Stephen Waddington

JUNE 29, 2021

This is likely to be most applicable to agencies in the creative and professional services sector. This category includes public relations and communications firms, advertising, and media agencies. Eligible projects include augmented reality, data analytic tools, software development and web design and development.

Agency 171

Agency Enterprise Software Financial 171

Sword and the Script

OCTOBER 14, 2014

In the liberty of an abstract context, I’d re-introduce Ello and the new social network’s noble concept that there’s a better model than advertising. Rethinking How Advertising is Bought and Sold. Ello is thinking outside the advertising model, which is interesting, but what’s also interesting is tinkering with the model.

Facebook 118

Facebook Real Estate Advertising Advertising 118

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 3) Earned media improves advertising effectiveness.

Study 137

Study Media Relations Media Measurement 137

Shift Communications

SEPTEMBER 26, 2014

People trust online reviews and peer recommendations more than advertising and brand content. In fact, Nielsen found that a whopping 92 percent of consumers world-wide say they trust word-of-mouth and recommendations from friends and family over all other forms of advertising. Clean up your web presence. What does this tell us?

Reputation 137

Reputation Brand Branding Customer Service 137

The Resolution Blog

NOVEMBER 1, 2015

Our core unit involves a researcher, an account planner, a strategist, a digital comms expert and people who can create content; be it a copy writer/creative director/designer/video producer. An idea can come from anywhere and we like to think that inspiration can spark on a trending news item or piece of content from anywhere across the web.

Reddit 120

Reddit Creativity Trends Web 120

Onclusive

JUNE 14, 2017

Marketing and advertising teams A/B test ad copy to see which messages resonate the most with their customers. They often go it alone without checking in with PR, instead leaning on the fact that they’re working with the creative team’s copywriter, and copywriters are all the extra “messaging expertise” the marketing team needs, right?

Marketing 170

Marketing Measurement Trends B2B 170

Cision

DECEMBER 5, 2017

You have two options: Promote through paid media (pay-per-click advertisements & sponsored posts). Brands who blog have more indexed web pages, which boosts SEO. We’ll deliver your multimedia assets, and you’ll leverage the industry’s most authoritative web property, PRNewswire.com, to drive SEO results.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

APRIL 25, 2016

At Facebook’s recent F8 Developer Conference , Product Marketing Manager Kristen Jones gave a presentation detailing advertising best practices on Facebook (and Instagram, which uses the same resources). Ideally for eCommerce and retailers with high web traffic and large inventory).

Facebook 120

Facebook Advertising Advertising Measurement 120

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

Sword and the Script

OCTOBER 1, 2020

That’s clear in the findings from the annual marketing and creative salary survey conducted by The Creative Group and parent company Robert Half. Marketing and Creative Salaries The biggest findings in the survey are the salary benchmarks. The survey polled, 2,400 senior managers (U.S.) The survey also covers retention.

Survey 99

Survey Trends Marketing Creativity 99

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Today, most media kits are pitched via online newsrooms, or a web page attached to a company’s main site that features all of the company’s most relevant news and public relations information.

How To 176

How To Media Guidelines Pitching 176

Communications Conversations

NOVEMBER 5, 2014

The lines are blurring in the marketing, communications, creative and PR worlds. PR people are playing in the advertising sandbox. Advertising people are adding PR to their resumes. Worked on web copy. More so now than ever before. Interactive folks get involved with content. I wrote brochures. That kind of thing.

Meeting 136

Meeting Advertising Advertising Web 136

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. You can have the best research, personas, targeting, messages and creative – and still miss the mark. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. Because your customers and prospective customers get a vote.

Advertising 60

Advertising Advertising Social Media Twitter 60

Cision

NOVEMBER 24, 2015

But this changing environment has upset those who rely on advertising revenue from their YouTube videos. . Taking frustration with this to the Web, YouTube star Hank Green expressed his opinions on the topic in a Medium article. Images: Marco Gomes , ·tlc∙ , Gage Skidmore ( Creative Commons ).

Examples 120

Examples Viral YouTube Infographics 120

Konnect Agency

MARCH 10, 2023

The importance of asking questions, creating moodboards, and fostering collaboration in the work of a Creative Agency. Why a Creative Agency Uses Visual Tools to Communicate Visuals aren’t just crucial to the final product but invaluable to the process that gets you there. Why Does a Creative Agency Use Moodboards?

Creativity 52

Creativity Agency Survey Examples 52

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 87

Travel Case Study Creativity Advertising 87

Flack's Revenge

AUGUST 1, 2018

It is the reality that pollutes our discourse, ironically isolates and has wrought havoc on creative fields like photography, music and writing. But it might actually not be a bad idea, to shake the foundations of a linked Inter Web built on Free. But it is not really fair just to blame tech, as who doesn’t like Free?

Content Marketing 149

Content Marketing Privacy Government Web 149

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Our agency’s been helping clients with search engine optimization (SEO) and pay-per-click (PPC) online advertising for seven years. What’s on the horizon for digital marketing?

SEO 98

SEO Interviews Blogging Engineering 98

Cision

AUGUST 11, 2016

Advertising Age Online. Advertising Week. Web Strategy by Jeremiah Owyang. Web Ink Now. Creativity Unbound. But what we do know is that data – social media data in particular – can reveal almost everything about us. Given that, ignoring or dismissing it seems massively flawed.” DigitalMarketer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stephen Waddington

MAY 19, 2020

Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Those insights will lead to better briefs to inform creative and content. Digital led creative, rooted in an audience insight, will cut through noisy channels. Digital media is booming. Sneeze guards top the list.

Government 151

Government Crisis Energy Community 151

Cision

APRIL 24, 2015

It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote.

Mobile 120

Mobile Community Blogging Publicity 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Tim Berners-Lee, who invented the World Wide Web, declared “ data-driven journalism is the future.” Image: Spencer E Holtaway ( Creative Commons ).

Journalism 120

Journalism Trends Print Local 120

Cision

DECEMBER 29, 2015

Quite obviously, the competition on the web has become fierce, forcing businesses and content marketers to become more creative than ever before in their content endeavors. With more options to creatively present the content, businesses are likely to offer vital information in the way and format users want and essentially demand.

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Prohibition

OCTOBER 3, 2024

Advertisers can now add a prompt of an end date to their Meta ads, aiming to keep offers at the front of the user’s mind and drive more sales. Meta shares checklist for social media advertising around Christmas Keeping up with the festivities, Meta has also shared a checklist for holiday marketing planning.

Advertising 62

Advertising Advertising B2C Social Media 62

Cision

JANUARY 6, 2017

When we first begin, we take a look at all of the input available surrounding the product and customers before crafting an idea about the brand voice’s tone and where the brand voice will live (on packaging, in store signage, on the web). That work then gives us a framework to think creatively about how to communicate with the customer.

Retail 225

Retail Consumer Brand Branding 225

The Proactive Report

JUNE 18, 2021

In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” All aspects of the campaign used similar creative so that the message was consistent across all platforms. Get creative and get smart. The top of the funnel is filled by PR.

Small Business 213

Small Business Fashion Groups Local 213