13 Truths About PR ? How Many Do You Believe In?
PR Matters
APRIL 21, 2016
Otherwise, PR is not newsworthy or of interest, nor is it meaningful or believable to PR’s “significant others,” i.e., journalists, readers, customers, investors, employees, or the community. As with marketing and advertising, PR can help promote a service, product or brand. A crisis is, by default, a reputation issue.
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