NewsWhip

SEPTEMBER 12, 2023

NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories. From researching the latest trends, to monitoring for crisis scenerios or positive outcomes. But there’s more to celebrate. ” – Mike F.,

Enterprise 78

Enterprise Small Business Software Crisis 78

Public Relations Sydney

SEPTEMBER 8, 2014

People often ask us what is PR and what can PR consulting do for my business that advertising or marketing can’t? Whether you are a small business, start-up company, or simply expanding into a new country or geographical area, PR is an important tool for you.

eBook 84

eBook Agency Advertising Advertising 84

Solo PR Pro

FEBRUARY 1, 2022

After a decade in radio, Stu was in the market for a professional life that offered more stability, and made the leap to PR pro, eventually working his way up the ranks at an advertising-dominant agency based in South Florida. I do a lot of crisis communications, and content production. My niche is still media relations.

Meeting 131

Meeting Radio Sports Telecommunications 131

Shift Communications

SEPTEMBER 13, 2017

Take small business lending, for example. Consider in-app advertising to fintech/finserv related sites. Given mobile’s key role in shadow banking, leveraging advertising inventory for related apps and sites can put your brand in front of the right audience.

Banking 79

Banking Financial Advertising Advertising 79

5W PR

SEPTEMBER 11, 2019

Some offer a plateful of other PR courses like crisis communications, event planning and management, research and analysis, ethics, public speaking, nonprofit communication, international PR, sport and entertainment PR, campaigns and consulting. Many PR students minor in related fields like marketing or advertising.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

NewsWhip

JUNE 14, 2023

When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q., Small Business “The predictive elements in NewsWhip are 10/10 – we know when our brand is mentioned, by whom, and how widely it’s likely to be shared on social.

Leadership 78

Leadership Software Customer Service Small Business 78

PR for Anyone

DECEMBER 8, 2022

I just did it for Virginia where I live and interestingly, there are new laws going into place with regards to privacy: The right to opt out of the processing of personal data for targeted advertising purposes; The right to opt out of the sale of personal data; and. The right to opt out of profiling based upon personal data.

Media 130

Media Pitching Privacy Video 130

Critical Mention

SEPTEMBER 19, 2019

The award-winning , Canadian-based agency, a Critical Mention client, provides agile and responsive public relations, content creation, digital advertising and SEO solutions to those in Vancouver and the Fraser Valley area. We’ve also added an education arm to the business when we launched Jelly Academy ! Until next time!

Agency 79

Agency Marketing Media Radio 79

Prohibition

MAY 23, 2022

It is also rumoured that Musk hopes to reduce the reliance on funding through advertising, looking at a “pay to play” system instead – which is one to watch if you currently do advertising on Twitter. Top Tips For Small Businesses Considering Social Media Advertising. Twitter hints a move towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

Beyond PR

OCTOBER 31, 2017

Take Advertising Value Equivalency (AVE), for example. Many public relations professionals continue to measure media exposure based on what the equivalent costs in advertising would be. This gives you the opportunity to launch your crisis communications plan if necessary. Another reason to shift your thinking?

Measurement 65

Measurement Media System Small Business 65

Offleash

APRIL 29, 2020

We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

Healthcare 52

Healthcare Small Business Resources Crisis Management 52

Prohibition

APRIL 7, 2022

This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis. For more interesting articles from us check out these posts: The importance of social media in crisis management . Top Tips For Small Businesses Considering Social Media Advertising.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

This seems to follow an overall trend of geo-political discussions on the app – including addressing and discussing the recent Ukraine crisis. For more interesting articles from us check out these posts: The importance of social media in crisis management . Top Tips For Small Businesses Considering Social Media Advertising.

Social Media 62

Social Media Trends Media Instagram 62

Solo PR Pro

JUNE 6, 2017

Google + Facebook accounted for 85% (and rising) of internet advertising growth. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business. Communications pros are often involved in paid marketing, including social advertising.

Trends 49

Trends Mobile Video B2C 49

The Hoyt Organization

MAY 20, 2024

Even a private practitioner can enjoy several benefits by enlisting the services of a small business PR agency. Like any other brand on the market, it must be advertised to the right audience to be a success. Why Public Relations Is So Crucial For Doctors As a medical professional, you constantly work with the public.

Healthcare 79

Healthcare Publicity Reputation Nonprofit 79

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. What’s the difference between marketing, advertising and public relations?

Publicity 48

Publicity Advertising Advertising Tools 48

PR for Anyone

OCTOBER 13, 2022

Many people are already established in their business but they want to go to the next level of being known. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media.

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Pitching Television Trends Video 130

PR for Anyone

SEPTEMBER 8, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. You’ve landed in the media. I hear from people who were on TV and they’re excited and they want it to live on forever.

Media 130

Media YouTube Video Interviews 130

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. They’ve built a product, service or brand and now they are ready to be known.

Pitching 130

Pitching Video YouTube Viral 130

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Watch this week’s PR Tip here. Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media!

Pitching 130

Pitching Media Insurance Insurance 130

PR for Anyone

AUGUST 18, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Media 130

Media Nonprofit Pitching Television 130

Doctor Spin

APRIL 5, 2023

This, in turn, can lead to repeat business, positive word-of-mouth, and referrals. Improved crisis management. When a crisis occurs, B2B organisations that have established a positive reputation through PR can more easily weather the storm. David should leverage the surprise element and not advertise his advantage beforehand.

B2B 52

B2B Strategy eBook Small Business 52

Bad Pitch Blog

DECEMBER 30, 2006

It covers a lot of ground from PR basics, media relations and events to creative thinking, crisis communications and account management. Shankman’s conversational style makes it an easy read (no small feat for non-fiction). His hard-earned experiences recounted in the book make it credible (no small feat for a business book).

Pitching 40

Pitching Small Business Insurance Insurance 40

Maxim Behar

MARCH 6, 2022

Public relations, at that time, was an unknown concept in Bulgaria as for all the businesses in that region, not only in Bulgaria. So, I started off with a so-called advertising agency at the very beginning and then turned step by step. And this is the advertising, public relations, and digital. And it took a couple of months.

B2B 52

B2B Communications Media Newspapers 52

Burrelles Fresh Ideas

JUNE 13, 2023

A smart move would be incorporating user-generated content, actively participating in industry conversations and of course, targeted social boosts (advertising) to ensure that your brand is established amongst a wider audience. Managing interactions through social media effectively builds brand credibility with minimal advertising costs.

Analytics 40

Analytics Content Marketing Advertising Advertising 40

PR for Anyone

SEPTEMBER 16, 2022

National Women’s Small Business Month. National Stamp Collecting Month. National Sudden Cardiac Arrest Awareness Month – October. National Toilet Tank Repair Month. National Window Covering Safety Month. National Work and Family Month. National Sudden Infant Death Syndrome Awareness Month. Organize Your Medical Information Month.

Pitching 130

Pitching Financial Small Business YouTube 130

PR Fuel

OCTOBER 16, 2018

Consider what happened to the team over at BP during the Gulf Oil Spill crisis. How much do we forget this when a crisis happens to our company or business? As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories.

Web 40

Web Pitching Local Writing 40

Critical Mention

MAY 7, 2020

Not just that, they’re also highlighting hospitals, corporations and small businesses that are making an impact in our society. These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth.

Media 113

Media Radio Television Sports 113

Sword and the Script

DECEMBER 15, 2020

Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. With more people than ever researching, shopping and buying online, now is the time to ensure your business is meeting buyers where they are.”. Look for an explosion of in-person events as businesses try to get back on track.

Marketing 198

Marketing Employee Content Marketing Media Training 198

Cision

APRIL 5, 2017

Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Richard Levick: On the crisis side, we are in a technology revolution which is much more complex. It’s the transformation from a republic (small r) to a democracy (small d).

Report 225

Report Media Advertising Advertising 225