Rock the Status Quo

SEPTEMBER 3, 2014

Agencies Are Rebranding Themselves Because demand for digital services has exploded, agencies that offer any kind of service related to online visibility AT ALL are suddenly labeling themselves as digital agencies. Dollars spent on advertising just aren’t what it used to be. Let me give an example. They need, period.

Agency 188

Agency SEO Advertising Advertising 188

PR Matters

MAY 27, 2014

Unfortunately, in the world of business, as well as communications, including PR, marketing and advertising, there remains a great tendency to use clichés instead of writing content that works well simply by being clear, to the point and providing value and evidence for the reader. Yet the words we use to achieve that?

Airlines 162

Airlines Advertising Advertising Writing 162

Agility PR Solutions

OCTOBER 9, 2024

A customer experience (CX) platform is the sum of any tool or technology used to help a company manage customer interactions across various touchpoints to improve customer service. These touchpoints could be online (social media, email marketing, and the website) or offline (physical store and print advertising.)

Print 105

Print Customer Service Advertising Advertising 105

Shift Communications

NOVEMBER 25, 2014

You’ve spent thousands or maybe even millions of dollars on marketing automation systems , CRM software , email marketing , public relations , advertising , and more, and yet the results are not there. Open up your CRM and find the 10 customers who are most like the customers you want to have.

How To 147

How To Advertising Advertising Customer Service 147

Flack's Revenge

DECEMBER 5, 2018

Second, you need to have very different strategies for each channel, recognizing that Twitter is for real-time engagement, including social customer service. LinkedIn is also attracting increased advertising dollars and usage rates continue to grow. And LinkedIn is a powerhouse for B2B lead generation and recruiting.

Social Media 149

Social Media Marketing Media B2B 149

Shift Communications

MAY 22, 2017

Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising.

Publicity 166

Publicity Analytics Data Advertising 166

Stephen Waddington

JUNE 5, 2017

4 Internet advertising set to pass television. Global spend on internet advertising is set to overtake television advertising in the next six months. It’s a key reason that digital advertising is growing so strongly. It is driving accountability and improving customer service. 12 Here to serve.

Publicity 122

Publicity Marketing Healthcare Television 122

Rock the Status Quo

JULY 30, 2014

Even AVEs (advertising equivalencies). ” Ask, “How will this help my biz increase revenue, lower costs, or improve customer service?” Sometimes the effort takes you across departments, even places most fear to tread (into customer service, IT or a call center, for example). Talk to them.

Measurement 219

Measurement Customer Service Analytics Leadership 219

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Step 5: Distribute Your Content with Paid Advertising. For as little as $5 per day, you can increase the reach of media placements or owned content by using them as the call to action in paid social advertising on LinkedIn, Facebook, or Twitter.

Exercises 198

Exercises Google Writing Blogging 198

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. Because your customers and prospective customers get a vote. They can and do comment on paid promotions as this advertisement for AT&T Fiber demonstrates. For example, bring your PR and customer service teams into the advertising planning process.

Advertising 61

Advertising Advertising Social Media Twitter 61

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Branding 136

Branding Brand Advertising Advertising 136

Stuart Bruce

JUNE 24, 2014

Indeed, I’ve argued before that there are still very few social business experts as what we currently have are people from a wide range of different professions including PR, marketing, advertising, law, customer service, human resources, finance etc who understand and have experience and expertise in social.

Social Media 158

Social Media Media Training Media Training 158

PRSay

APRIL 29, 2019

.” The correct answer is the second choice, and that’s because it’s a “benefits headline,” which is a type of headline that entices your readers by showing how your product, service or idea will make your life better. Here are five tips for crafting effective benefits headlines: 1. Pile on the perks.

Writing 155

Writing Retail Training Customer Service 155

Cision

NOVEMBER 11, 2016

Good, prompt customer service goes a long way to help smooth over a hiccup with a journalist. As marketing and advertising becomes more data-driven and trackable, PR professionals will also be expected to deliver the same kind of metrics and attribution. We are also quick to replace any device that’s not working.

Communications 253

Communications Data Local Survey 253

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

MAY 1, 2018

If everyone’s already talking about artificial intelligence and customer service, for example, a good byline will address a newer industry frontier, or weigh in on the impact of customer service bots on the consumer relationship. In general, a thought leadership piece is not an advertisement.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. Others are loyal because of a good experience with product quality or customer service. Experiential marketing generates the kind of customer interaction that is key to attachment.

Branding 149

Branding Brand Storytelling B2B 149

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service. Make case studies more visual.

Video 149

Video Case Study Agriculture B2B 149

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

JUNE 9, 2015

For a while, advertising value equivalency (AVE) was a must-have PR metric. Share relevant results with other departments like customer service and marketing where you can. Modern PR practices evolve to adapt to changes happening in the digital world. But now, PR professionals are kicking AVE and other soft metrics to the curb.

Measurement 120

Measurement Customer Service Data Education 120

Cision

MARCH 21, 2016

After all, social advertising and promotion are really about amplification of a message on these platforms. Recent reports that advertisers aren’t enamored with Twitter ad spends haven’t helped the situation. Customer service may be the only thing you don’t pay (Twitter) for.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Flack's Revenge

DECEMBER 7, 2020

They] launched Certs in 1956, and used the word Retsyn in all its advertising for years. They can build a better interface or “wrapper” and brand on processes and customer service. It was an interesting marketing strategy from parent company American Chicle – whose other product was Chiclets. Not necessarily.

How To 194

How To Wikipedia Engineering Web 194

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. Marketing is responsible for X, Customer Service for Y, PR for Z. And of course that reasoning informs very little about how PR drives business objectives.

Engineering 120

Engineering How To Measurement Analytics 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

ImPRessions - Crenshaw Communications

SEPTEMBER 5, 2019

Entrepreneur and presidential contender Andrew Yang has used his 15 minutes to warn us of the hollowing-out of key industries like retail, customer service, and trucking as a result of AI. and they’re skeptical of traditional marketing and advertising. Millennials are now the largest demographic in the U.S.,

Marketing 173

Marketing Creativity Storytelling Privacy 173

5W PR

MAY 3, 2021

This news comes amidst reports that 6% of marketers expected bigger 2021 advertising budgets. That data came from the 650 member plus trade association, Interactive Advertising Bureau (IAB), which surveyed an unidentified number of agencies and marketers in late November. What Else Increased? CRM Is Still Important.

Branding 88

Branding Brand Customer Service Consumer 88

Communications Conversations

OCTOBER 4, 2018

Social media marketing, in general, is shifting heavily towards advertising–this is where most brands are investing and seeing results. If I were leading social for a mid-sized to large company, here’s what I’d be asking myself heading into 2019: What does this shift mean for my social media advertising plans in 2019?

Trends 109

Trends Marketing Instagram Social Media 109

Waxing UnLyrical

MARCH 25, 2013

And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical. They’ve invested in staff, formal outreach such as the CHOMobile Tours , and their new flagship store offline.

Customer Service 105

Customer Service Travel Facebook Web 105

Sword and the Script

MAY 25, 2021

The 10 ways to build trust are: 74% trust a business that “respects and protects customers’ data, privacy and security.”. 72% trust a business that “treats customers well, even in tough times.”. 72% trust a business “has good customer service/is responsive to problems.”.

Branding 111

Branding Brand Survey Customer Service 111

Waxing UnLyrical

APRIL 4, 2019

According to Hubspot , “In a business climate where 92 percent of people trust earned media, such as recommendations from friends and family, above all other forms of advertising, these social media advocates are indispensable.”. There are three main components to building a successful community: content, engagement and customer service.

Community 85

Community Customer Service System Guidelines 85

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. Handle the low-hanging fruit (customer service). Where do we go from here? Language is (still) really important.

Social Media 84

Social Media Media Customer Service Measurement 84

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. The rise of influencer marketing has made it easy to connect directly with consumers.

Trends 108

Trends Airlines Social Media Crisis 108

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. However, smart organizations will continue to advertise and to engage in media relations, despite a downturn in the economy. Reevaluating Twitter.

Trends 126

Trends Pitching Twitter Nonprofit 126

Cision

DECEMBER 28, 2015

That said, Twitter is a social platform that is uniquely positioned for: Customer-initiated social care (customer service). Put resources into fast social care (customer service). Amazon responds to every inquiry and either solves or redirects every social inquiry to an appropriate customer service function.

Twitter 120

Twitter Branding Brand Customer Service 120

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120

Facebook How To Customer Service Wikipedia 120

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Don’t bother with the “customers have been very pleased with the product” or “our reputation has been enhanced…” Anecdotal evidence won’t earn the award; you’ll need as many hard campaign ROI numbers as possible for the entry.

Case Study 136

Case Study B2B Conference Industry 136

5W PR

DECEMBER 26, 2019

Voice search is also expected to open up advertising opportunities on devices like Alexa, Google Home and Siri. Although much has already been written about the increased focus on personalization, not much has been said about giving customers the right information at the right time. PERSONALIZATION.

Marketing 113

Marketing Instagram Media SEO 113