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Today, advertising, corporate content, and social content is often separated,” Owyang wrote, “but tomorrow, we expect these circles to converge and overlap, with little or no separation.”. Marketing and PR teams will need to work together to create compelling content that serves customers across all platforms and channels.
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customerservice. Make case studies more visual.
Some look like resumes, using bulleted lists, while others use infographics and visuals to convey valuable information about a brand. Customerservice company Zendesk even incorporates interactive elements into their media kit, dubbed “Brandland” that allow visitors to learn about the brand, find resources, and ask questions.
We’ve also seen metrics like AVE (advertising value equivalency), which measures the perceived value of media placements, take a backseat to things that more accurately showcase ROI, such as share of voice, mindshare, traffic and increased sales attributed to specific campaigns or activities. What would be even better? Conclusion.
This content can take the form of articles, videos, infographics, webinars, and more. By providing valuable insights, answering customer questions, and offering solutions to their pain points, brands can establish themselves as trusted sources of information, building credibility and authority.
For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story.
Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Create InfographicsInfographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts.
Commit to CustomerService. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. You can show them more about you through your origin story. You Should. Flip that around completely.
By contrast “legal services” post an average of 173 times per month and earn 151 interactions, according to the study. The Social Media Inflation Index 2016 [Infographic]. This is all the more reason to believe good customerservice is good marketing. Recommended reading: Global Social Media Research Summary 2016.
When asked which three things they need more education in, the biggest percentage of in-house comms people need more education/insight around blogger outreach (36%), while need for professional development around online advertising and PPC has grown by the most (7%) to (20% Vs. 13%).
As it relates to the first point, you need to write compelling subject lines that don’t sound like advertisements or generic, boring stories. Interestingly, the best new public relations idea came from our part-time customerservice representative. Collaborate With Your Customers.
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