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Preparing For A Cookieless Future In Digital Marketing

5W PR

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78
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Brands, Bad PR And Ad Boycotts: Who Wins?

ImPRessions - Crenshaw Communications

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136
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Privacy Policy

wiredPRworks

To improve customer service. your information helps us to more effectively respond to your customer service requests and support needs). ; We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others rights, property, or safety.

Privacy 40
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Trends in Social: Authenticity

5W PR

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. Honesty is always the best policy.

Trends 108
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Analyzing First Responders In Crisis PR

ImPRessions - Crenshaw Communications

Facebook’s first instinct was to claim it was a victim of Cambridge Analytica’s mistake and to deflect with a series of privacy policy changes. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Starbucks’ solution to a venti problem.

Crisis 136
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Earned Media Rising Podcast With Cision CMO, Chris Lynch

Cision

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202
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25 New Facebook Features Released Last Week

Cision

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. Analytics Improvements – Changes that give communication pros and marketers better information on Facebook interactions and customer segments.