ImPRessions - Crenshaw Communications

NOVEMBER 15, 2017

So, how did Keurig find itself in hot water this week after pulling advertising from Sean Hannity’s program? Among other brands, Keurig was targeted as a Hannity advertiser when protesters were steamed by what they saw as Hannity’s defense of Roy Moore, the Alabama Senate candidate now facing accusations of child molestation.

Brand 136

Brand Branding Advertising Advertising 136

Cision

NOVEMBER 30, 2015

It also presents businesses a conundrum: the need to reach and convert online consumers has accelerated, yet much belief about digital and social customers is counter-intuitive. The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past.

Social Media 120

Social Media Facebook Twitter Print 120

Communications Conversations

AUGUST 23, 2016

Because this isn’t one of those typical “Twitter is dead” posts. It’s more like “Will Twitter be dead to businesses within 2 years”-type posts. Brands have long (well, as least for the last 7-8 years) relied on Twitter as a customer service tool and a brand management tool.

Twitter 60

Twitter Brand Branding Tools 60

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Step 5: Distribute Your Content with Paid Advertising. For as little as $5 per day, you can increase the reach of media placements or owned content by using them as the call to action in paid social advertising on LinkedIn, Facebook, or Twitter.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

DECEMBER 27, 2022

Reevaluating Twitter. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” For smaller brands, Twitter’s noisy platform and algorithms that determine what users see often work against their best efforts.

Trends 128

Trends Pitching Twitter Nonprofit 128

Waxing UnLyrical

MARCH 25, 2013

We see thousands of mentions of Chobani every day, largely across Facebook, Twitter, and Instagram. And online, they have a great approach to social media, integrating customer service every step of the way. Lessons in Listening and Customer Outreach From Chobani is a post from: Waxing UnLyrical.

Customer Service 105

Customer Service Travel Facebook Web 105

Communications Conversations

OCTOBER 4, 2018

At the same time, engagement levels are plummeting on Facebook, down by 50% since 2017, according to some reports: We know engagement levels are down (for brands) on Twitter, too (and have been for years). How to I better automate customer service via social media? What about Instagram, you say?

Trends 109

Trends Marketing Instagram Social Media 109

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. It could help customers by saving them a few mouse clicks. ” Okay. For PR pros wanting more brand visibility? Time will tell.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120

B2B Customer Service Software Technology 120

Cision

AUGUST 1, 2016

With Facebook, Instagram and Twitter adjusting their algorithms to give higher priority to personal content, the only way to consistently deliver messaging to social fans and followers is with paid advertising. For example, you may want to target fans of 80s pop sensation Michael Damian or Twitter followers of Michael Damian.

Social Media 84

Social Media Media Customer Service Measurement 84

Cision

MAY 6, 2015

And when you read through different iterations of Shonali Burke’s Twitter-mediated #measurePR chats, you get the sense that there isn’t a universal PR metric that will satisfy everyone. Marketing is responsible for X, Customer Service for Y, PR for Z. Referral codes. tool like Google Analytics.

Engineering 120

Engineering How To Measurement Analytics 120

Waxing UnLyrical

DECEMBER 20, 2012

Facebook does not allow you to contact people outside your own network unless you have an email list (unlike Twitter). Most of the Likes we have are from people I connected with on Twitter on behalf of the client. The problem is: if I follow you on Twitter, why should I also follow you on Facebook?

Community 101

Community Facebook How To Web 101

Polaris

SEPTEMBER 18, 2015

Twitter and Facebook lagged significantly behind the photo-sharing platform—engagement increased a mere 32% and 27% respectively. This metric refers to the number of times a piece of content is shared via Twitter, LinkedIn, Facebook, or Google Plus. Same goes for Instagram. What would you add to the discussion?

Instagram 100

Instagram Measurement Twitter Customer Service 100

Cision

DECEMBER 14, 2016

Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature. That said, there is potential for Messenger bots to add value to your social, customer service, and sales strategies.

Facebook 120

Facebook How To Customer Service Wikipedia 120

5W PR

SEPTEMBER 7, 2017

Telling consumers a brand story instead of just advertising to them is what wins trust and appreciation. A trusted influencer promoting your product or service can often do more for sales and awareness than a traditional advertising campaign. The rise of influencer marketing has made it easy to connect directly with consumers.

Trends 108

Trends Airlines Social Media Crisis 108

ImPRessions - Crenshaw Communications

MAY 15, 2018

Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues. Starbucks’ solution to a venti problem.

Crisis 136

Crisis Privacy Airlines Facebook 136

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time. “You

Travel 87

Travel Case Study Creativity Advertising 87

Cision

AUGUST 9, 2016

A Twitter mindset is helpful in working with journalists. These insights can be used to inform messaging wherever it may live, i.e. speeches, press releases, advertisement, etc. For many companies, their social media presence also doubles as customer service. You’ve also worked as a reporter.

Crisis 0

Crisis Reputation Study Social Media 0

Cision

NOVEMBER 16, 2015

Facebook, for example, has vacillating organic reach, and constantly tweaks their advertising options. Twitter is is another example where the advertising product and the user product will most likely change in the next few months. Reduce your social footprint.

Measurement 120

Measurement Resources Technology Examples 120

Stephen Waddington

JANUARY 15, 2020

It is almost a sport on Facebook, Instagram and Twitter. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management. Twitter has recognised that brand trolling has become such an issue that it is rolling out moderation tools.

Storytelling 78

Storytelling Social Media Internal International 78

ReimaginePR

AUGUST 1, 2016

Commit to Customer Service. Be known as a brand that takes care of their customers. So many brands make marketing the main priority, but don’t give much thought to on-going customer support. Although, depending on your business, it could be LinkedIn, Twitter, Instagram or even Snapchat. You Should.

Brand 120

Brand Branding Marketing How To 120

Stephen Waddington

DECEMBER 30, 2019

I appreciate your comments by email, Facebook and Twitter. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter.

Government 103

Government Education Print Ethics 103

Sword and the Script

MARCH 3, 2015

Mad Men may come to mind for culture, but what McKinsey says heralded that golden age was “a happy marriage of advertising and technology.”. As a benchmark, in 1960 US advertising spending totaled $12 billion according to AdAge. He created a unit combining existing call centers and a newly formed social-media customer-care group.

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Sword and the Script

DECEMBER 20, 2022

Relentless focus on the customer . While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels.

Marketing 186

Marketing Content Marketing Data Social Media 186

Shift Communications

JUNE 30, 2015

The Twitter stream washes even the best coverage away quickly. S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Are you set up to engage them quickly with customized information? Media amplification. should be part of every launch strategy.

B2B 60

B2B Analytics Google B2C 60

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. provide customer service to their clients. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Facebook 62

The Resolution Blog

APRIL 26, 2019

My biggest inspiration is Adam & Eve, because they came in and upended other agencies by taking their current advertising and re-inventing it. Obviously PR is social, but there’s also a whole customer relations side to it that’s sometimes not related to PR. What I really want to be is an agency that’s called upon.

Agency 120

Agency Pitching Energy Creativity 120

Bad Pitch Blog

JULY 14, 2009

That means they’re tracking not only couch potatoes, but also folks who watch shows online, on their phones, on the ole m-3 and “outside the home” (whatever that means), thus plugging the absolute hole in advertising metrics. Ah, advertising metrics. How many people saw your ad and when. Share of voice. Lovely stuff, that.

Training 46

Training Groups Customer Service Television 46

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

Make sure your logo is spectacular, your website is superb, and your customer service is unbeatable. Interact and post thoughtful content on Twitter, Linkedin, and Facebook. Invest and make sure your product is the highest quality and if need be, spend money on advertising (not to be confused with PR). Make money.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Newsfile

JANUARY 30, 2024

For instance, AI can help you generate ideas for your next blog or article, advertising strategy or any facet of PR. Other platforms like X (formerly Twitter) and LinkedIn will continue to be of importance as more people and businesses strive to establish themselves as industry thought leaders. As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

PR 20/20

JANUARY 14, 2021

HubSpot : If you are looking for an all-in-one customer service, marketing and sales solution, look no further. HubSpot began life as a marketing app in 2006, and has grown into a marketing, sales and service platform company that has 86,000+ customers in more than 120 countries.

Technology 65

Technology Marketing Tools Google 65

Shift Communications

JANUARY 5, 2016

We blame customer service instead. These days there are targeting options available that can help you avoid showing irrelevant ads to customers. Channels like AdWords, Facebook and Twitter all allow you to target ads to custom audiences. It adds a personal touch to advertising (which tends to be pretty impersonal).

Marketing 60

Marketing B2C Customer Service Facebook 60

Prohibition

MARCH 5, 2020

Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Many users will pose customer service enquiries straight to social media as they see this as a chance to get an immediate response. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Waxing UnLyrical

FEBRUARY 24, 2016

In addition, there are other brands that advertised during football’s biggest night that you may want to check out. For example, if you are hosting a Twitter chat and you want to get questions to the guests ahead of time, you can collaborate with them. Customer Service.

Customer Service 40

Customer Service Employee Internal International 40

Sword and the Script

OCTOBER 11, 2016

The study, which looked at “average interactions per post per brand per 1,000 followers,” also noted engagement ticked up slightly on Twitter. On average, brands posted 422 times per month on Twitter and 76 times per month to LinkedIn. Merely acknowledging customers on social media can lead to tangible sales outcomes, such as: $8.98

Social Media 60

Social Media Study Media Survey 60

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52