Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. So what does digital marketing growth have to do with PR? Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching SEO 60

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Is it all one in the same now that marketing and PR are more interwoven?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

DECEMBER 26, 2016

The homepage generates Trending Stories in real time as they are happening, which PR teams can help use to optimize rapid response opportunities. They can also use Google Trends to help dictate the timeline within their pitch calendars. Casey Egan. Casey Egan. Marketing Analyst.

Google 98

Google Data Pitching Tools 98

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. . Data-driven PR. One of the big headlines for 2022 is that a data-driven approach to PR will be a must.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Shift Communications

FEBRUARY 23, 2015

Far too many PR professionals blindly mass email their pitches without making any attempt at the “Relations” part of Public Relations. This is a pitch almost entirely devoid of value for my audience. If they’d spent any time on my site, they’d know I wasn’t a good candidate for this pitch. Comment on their stuff.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

FEBRUARY 25, 2015

In old influencer outreach programs, you’d reach out to the biggest individual dots and send them pitches. In old influence marketing, the biggest dots we pitched tended to cluster in one or two communities, but we want our message to reach many different communities. How do we think about communities of influence?

Community 60

Community Social Media Data-Driven PR How To 60