Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data 117

Data Data-Driven PR Big Data Analytics 117

Shift Communications

DECEMBER 4, 2017

Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.

Trends 161

Trends Publicity SEO Advertising 161

Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

Data-Driven PR 60

Data-Driven PR Infographics Pitching Data 60

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity 166

Publicity Analytics Data Advertising 166

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Social media is now part and parcel of ordinary communications. If neither are realistic possibilities, then look to outsource your owned media capabilities.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings.

Data 92

Data SEO Guidelines Advertising 92

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Wrap-Up.

Data 60

Data Publicity Data-Driven PR How To 60

Shift Communications

JUNE 12, 2017

We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. Christopher S.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content that assists our earned media efforts. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. This is pretty powerful.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Shift Communications

JANUARY 2, 2017

Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Dark Social and Influence.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. Media and publications. This beta test was to determine whether users wanted the increased characters. Are users taking advantage of the new character lengths?

B2C 103

B2C Airlines Pharmaceuticals B2B 103

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats.

Mobile 60

Mobile Examples Branding Brand 60

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Advertising and public relations share a common goal: more attention.

Advertising 60

Advertising Advertising Publicity Infographics 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook 60

Facebook Social Media Mobile Video 60