Advertising, Data-Driven PR and Social Media

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

SEPTEMBER 13, 2017

1 Paid search, display ads, social media, online video advertising and email marketing will grow to 46% of advertising budgets 2. New PR serves three pivotal roles to build your corporate brand and support your sales and marketing organizations: PR is digital storytelling through content and social amplification.

Measurement

Measurement Data-Driven PR Survey Storytelling

Share your data for a better PR program

Shift Communications

DECEMBER 18, 2014

If you’re working with a data-driven PR firm, chances are at some point in your relationship you will be asked to grant access to a variety of marketing and data systems. To understand how systems access informs your PR program, we’ll reference the SHIFT Earned Media Hub Strategy as the base framework.

Data

Data Data-Driven PR System Analytics

Find your Brand’s Optimum Facebook Strategy

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Promoted Profile is an advertising strategy where you pay to have people discover your Facebook Page.

Facebook

Facebook Strategy Data-Driven PR Data

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR

Data-Driven PR Data Pitching SEO

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

The tactic still matters, but PR pros and writers will need to step up their game to cut through the clutter. Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’.

Marketing

Marketing Content Marketing Social Media Employee

Data doesn’t have to be scary

Shift Communications

NOVEMBER 10, 2014

Data is everywhere, and in every industry you have access to lots of it – so let’s see if we can make it less scary to approach and show you the value of the information that you hold. Social Media Data. Comedic movies and TV shows are of interest to our followers, but not really related to marketing or PR explicitly.

Data

Data Data-Driven PR Big Data Analytics

Top Public Relations Trends in 2018: Introduction

Shift Communications

DECEMBER 4, 2017

Hyper-Segmentation of News Means Hyper-Segmentation of PR. Society and social media have created hyper-focused segmentation of the audience. PR must adapt to realize that no one audience exists any longer; brands and clients instead address dozens or hundreds of micro-audiences in their communications.

Trends

Trends Publicity SEO Advertising

Three Public Relations Mega-Trends in 2017

Shift Communications

JANUARY 2, 2017

Our goal is public relations professionals can no longer be to simply try to reach everyone through the media en masse. We cannot afford to advertise to everyone on the one network that reaches everyone – Facebook – and the reach of individual publications continues to decline. Dark Social and Influence.

Trends

Trends Publicity Analytics Software

How to build communities of social media influence

Shift Communications

FEBRUARY 25, 2015

It’s why social media influence scores and top 100 social media lists seem to matter a great deal. The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Community

Community Social Media Data-Driven PR How To

IBM Vision: The Future of AI and Public Relations

Shift Communications

MAY 22, 2017

We see this happening in the communications and PR industry. Legacy publications find themselves more under the gun every day, with declining subscribers and decreasing advertising revenues. At the same time, generation after generation of new media pop up, from blogs to social media to video influencers and more.

Publicity

Publicity Analytics Data Advertising

Connecting PR To Business Results

Shift Communications

JUNE 12, 2017

We use digital marketing tools in public relations to assess the quantitative impact of PR activity. We look at impressions, unique monthly visitors, website traffic, social media engagements, website form submissions, organic search keywords – every form of quantitative data available to us. Christopher S.

Measurement

Measurement Data Study Advertising

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 30, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. In particular, short form videos are booming in PR trends.

Trends

Trends YouTube Video Social Media

Owned Content: Calculating Success

Shift Communications

AUGUST 25, 2017

Marketers, PR Pros, and Advertisers are in a daily battle to remove opinion from decision making and tactical execution. Short for S hared C ontent A nd L ink E valuation, SCALE is an open source program designed to ingest URL-based marketing data from multiple, disparate data sources , and unify the findings.

Data

Data SEO Guidelines Advertising

The secret to becoming a trusted PR professional

Shift Communications

FEBRUARY 23, 2015

Untrusted PR professionals who don’t do the hard work of building relationships often focus only the client’s interests. Many of the communications systems of the digital age DO scale, such as email, instant messaging, text messages, and social media. This is where data-driven PR has a chance to shine.

Data-Driven PR

Data-Driven PR Infographics Pitching Data

PR and Marketing in 2015: The Road Ahead

Shift Communications

JANUARY 5, 2015

Social media used to be a shiny object, a channel unto itself. Fred Wilson, noted VC, said quite aptly that social as we knew it is over. Social media is now part and parcel of ordinary communications. If neither are realistic possibilities, then look to outsource your owned media capabilities.

Marketing

Marketing SEO Advertising Advertising

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Marketing and advertising. Media and publications. This beta test was to determine whether users wanted the increased characters. Are users taking advantage of the new character lengths?

B2C

B2C Airlines Pharmaceuticals B2B

How to Build a Data-Driven Public Speaking Program

Shift Communications

JUNE 8, 2015

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. What’s the goal? Wrap-Up.

Data

Data Publicity Data-Driven PR How To

2024’s Top 5 PR Trends: What to Watch

Newsfile

JANUARY 24, 2024

Sissie Hsiao, Google AI-generated content AI-generated content is becoming increasingly popular in the PR industry as it generates content quickly and in large volumes. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. As well, it synthesizes a host of ideas.

Trends

Trends Data-Driven PR Analytics Survey

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content that assists our earned media efforts. Social Media Analytics – Twitter, LinkedIn and Facebook all offer analytics and insights into brand pages. This is pretty powerful.

Marketing

Marketing Data-Driven PR Analytics Training

What’s the New “Norm” for B2B Marketing?

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. We’re constantly pushing clients and prospects to embrace elements such as Google Analytics, Twitter advertising, measurement beyond pure clicks and the like. I combined that with a review of the newsroom portions of their sites and their social profiles.

B2B

B2B Marketing Construction Analytics

How DOES Mobile Change The Brandscape?

Shift Communications

FEBRUARY 16, 2016

It certainly is convenient that nearly everyone carries a mobile device with built-in GPS, devices that are constantly communicating that location data to outside parties. Marketers and advertisers pay attention to this. For example, the MLB used Bluetooth Beacons in its ballparks to direct customers to their seats.

Mobile

Mobile Examples Branding Brand

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

JUNE 6, 2016

The way is paid media: digital advertising. Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Advertising and public relations share a common goal: more attention.

Advertising

Advertising Advertising Publicity Infographics

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook

Facebook Social Media Mobile Video

State of Social Media Q3 2015: Facebook has 1.5 billion people

Shift Communications

NOVEMBER 5, 2015

In what is becoming an unsurprising story, Facebook also grew its revenue significantly; below, every region showed Q3 revenue growth from advertising: Above, what’s interesting is the very strong growth in the US and Canada, continuing a trend from the previous quarter. The post State of Social Media Q3 2015: Facebook has 1.5

Facebook

Facebook Social Media Mobile Video

Public Relations Today

Why CEOs Should Invest in PR Attribution and PR Measurement

Share your data for a better PR program

Trending Sources

Find your Brand’s Optimum Facebook Strategy

What is Data-Driven PR, Part 9: Pitching With Data

20 PR and Marketing Predictions for 2022

Data doesn’t have to be scary

Top Public Relations Trends in 2018: Introduction

Three Public Relations Mega-Trends in 2017

How to build communities of social media influence

IBM Vision: The Future of AI and Public Relations

Connecting PR To Business Results

2024’s Top 5 PR Trends: What to Watch

Owned Content: Calculating Success

The secret to becoming a trusted PR professional

PR and Marketing in 2015: The Road Ahead

Breaching 140: Who’s Using Twitter’s 280 Characters?

How to Build a Data-Driven Public Speaking Program

2024’s Top 5 PR Trends: What to Watch

From PR to Marketing: Why You Should Expand Your Skill Set

What’s the New “Norm” for B2B Marketing?

How DOES Mobile Change The Brandscape?

Digital Advertising and Public Relations, Part 1: Introduction

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

State of Social Media Q3 2015: Facebook has 1.5 billion people

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