ImPRessions - Crenshaw Communications

MAY 15, 2018

Facebook’s response to the recent data privacy controversy was immediate – so immediate that it happened the day before the scandal broke. While the speed was admirable, the content of the message and its tone were less successful, given the complicated nature of the data privacy issues involved. Facebook dodges blame.

Crisis 136

Crisis Privacy Airlines Facebook 136

Stephen Waddington

JUNE 2, 2018

hours accessing digital media, however the data isn’t deduped to account for dual screen usage, for example when people use a tablet while watching digital TV. #3 5 Privacy paradox Data is enabling social networks and apps to serve personalised services and experiences to consumers. 50% of the world’s population, 3.6

Report 92

Report Trends Retail Marketing 92

David PR Group

OCTOBER 26, 2014

The organization has taken a hard line against advertising — it even has a manifesto. (By And last week, it changed its corporate structure, becoming a public benefit corporation with a charter that forbids the company from using ads or selling user data to make money. By the way, can a manifesto be anything but intriguing?)

Privacy 70

Privacy Facebook Advertising Advertising 70

ImPRessions - Crenshaw Communications

APRIL 8, 2021

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. So far, Wall Street isn’t too bothered by the reputation hits. And the industry’s reputation problems in matters from data security to diversity are well known.

Reputation 305

Reputation Privacy Data Advertising 305

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. More and more, I see comms positions advertised as comms + (fundraising, design, content development, etc.”. Adherence to privacy regulations.”. Additional duties.

Communications 120

Communications Crisis Internal International 120

Rock the Status Quo

MARCH 30, 2015

They aren’t likely to cannibalize my video reach as a pay-for-play advertising opportunity when they make revenue stuffing commercials in front of videos already, and do that based on organic reach. Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible.

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Beyond PR

MARCH 20, 2018

As consumers become warier of digital ads that infringe on their privacy, brands must think of ways to relate to their customers without appearing to intrude on them. Is there an opportunity for brands to get ahead by establishing themselves as privacy-conscious, at a time when targeted — even invasive — ads are the norm?

Privacy 69

Privacy Brand Branding Instagram 69

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” ” ~ Prof.

Writing 191

Writing Communications Marketing B2B 191

Sword and the Script

DECEMBER 20, 2022

A great data divide. Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

ImPRessions - Crenshaw Communications

APRIL 13, 2018

After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. It also raised an interesting question about his right to – well, privacy.) But the hearings were just the beginning of Facebook’s reputation rehabilitation.

Privacy 159

Privacy Facebook Construction Policies 159

Critical Mention

SEPTEMBER 21, 2018

As social media and search advertising have become integrated into our everyday lives, many believe that direct mail is an outdated way to reach consumers as smartphones allow millennials to access information, products and services instantly. “Ninety percent of millennials think direct mail advertising is reliable.”

Advertising 84

Advertising Advertising Analytics Privacy 84

Ethical Voices

NOVEMBER 21, 2022

Banks Cutting Customers with Bad Reputations . Privacy, Crisis and Big Data . When is talking about ethics advertising? Are some topics off limits for CSR and CSJ? Are the Boston Red Sox Greenwashing? . Are unethical and repressive entities entitled to PR counsel. Be aware of your biases : . Blue Check. Whistleblowers.

Ethics 73

Ethics Sports Employee Privacy 73

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2019

Big Tech’s reputation has taken a beating lately. Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example.

Privacy 165

Privacy Retail Government Google 165

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Advertising can’t do that. The importance of data. Mobile, data and wearable technology. Data is everywhere.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Landis PR

DECEMBER 4, 2023

However, it hasn’t yet mastered the art of data-backed storytelling—especially when it comes to producing highly niche content for complex brands, such as those in the B2B and professional services spaces. Plus, as powerful as AI is, it cannot conduct original research or gather proprietary data that longer pieces of content often require.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

JANUARY 14, 2016

For instance, Facebook shows the best of your updates to no more than 20 percent of your fans or followers (in fact, 6 percent sounds like a more accurate figure), unless you “boost” your posts through paid advertising. Quora is a great platform to establish your reputation as an expert in your niche.

Marketing 120

Marketing Pinterest Mobile Social Media 120

Sword and the Script

DECEMBER 11, 2018

While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties. These systems support data sets in real-time, and data remains secure in the Cloud.

Social Media 90

Social Media Marketing Media Creativity 90

ImPRessions - Crenshaw Communications

DECEMBER 14, 2018

The hearing offered a golden opportunity for members of Congress to grill Pichai on a host of issues — data privacy, use of location data in advertising, hate speech on YouTube, or its controversial experiments with a government-censored Chinese search engine, among others.

Google 170

Google Government Privacy Crisis Management 170