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13 Truths About PR ? How Many Do You Believe In?

PR Matters

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

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13 Fortunate Truths about PR

PR Matters

Unlike marketing and advertising―which arguably remain fundamentally about relationship-building through the psychology and influence of selling and promotion― PR is tasked with building relationships that matter for their own sake, i.e., to sustain a shared understanding between groups.

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Seriality (Context Matters)

Doctor Spin

Spins PR School: Free Introduction PR Course Get started with this free Introduction PR Course and learn essential public relations skills and concepts for future success in the PR industry. Introducing Public Relations What is Public Relations?

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Promoting public relations: Public Relations Council of India keynote speech

Stephen Waddington

Universal theory of public relations There is no universal definition or theory of public relations. They range from a study of social sciences to idealised theories of public relations practice. Definitions - What is public relations? It is conflated with advertising and promotions.

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Ethical Issues with Coalitions and Front Groups – Greg Bailey

Ethical Voices

In the public relations business, I’ve had one ethical dilemma. The work was in a 13-state region, and I was doing public affairs and grassroots advocacy. If you’re going to pay for most of the advertising, you’ve got to be out front as part of this coalition”, or I wasn’t going to proceed.”

Ethics 93
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Going Beyond Media Relations: Other Services Solo PR Pros Can Offer

Solo PR Pro

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. The bottom line?

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Public Relations Objectives

Doctor Spin

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. Building trust and credibility is another crucial objective of public relations. While advertising can support such endeavours, the driving force is usually public relations.