Remove Advertising Remove Digital PR Remove Ethics
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How Digital PR Builds Brands with Jane Hunt of JBH

Buzzstream

.” But Jane Hunt from digital PR agency JBH literally wrote the book on Digital PR. Their book, the Digital PR Playbook , is an absolute must-read for digital PRs. In our talk, we discussed many digital PR topics, but what I kept coming back to was the idea that digital PR is growing up.

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Can Digital Content Really Be Effective and Ethical at the Same time?

PRSay

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. You can do it, too.

Ethics 60
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What is a PR Campaign? How-to Guide with Examples (2025)

Prowly

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience.

Examples 104
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How to Contact Reporters For Your Digital PR Campaigns

Buzzstream

In the digital PR world , journalists and reporters promote our content. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. But what if you run into those sites that don’t advertise their reporters’ contact info? For some in the social media space, these are influencers.

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The Competitive Edge of Marketing Tools Stems from Application [UML]

Sword and the Script

The competitive difference, the drawbacks, or even the misuse, rests in the skill and ethics of the application. A little more than a year ago, I recommended four Chrome extensions for digital PR professionals and episode #75 of the Growth Marketing Toolbox podcast by Nicholas Scalice tipped me off to a few more. Talk to Us!

Tools 74
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PRSA LA State of the State of PR

The Proactive Report

Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. How is direct access and the reduced role of intermediaries – especially journalists – affecting the ethics of our business? .

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The Rise of Influencer PR: are Influencers the New Press?

Prohibition

What sets influencer PR apart is the sense of authenticity it brings. Audiences follow influencers for their personality, expertise, and relatability, which makes their endorsements feel like genuine recommendations rather than advertisements. Making sure your selection is spot on!