ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

And there are specific situations when it’s particularly important for PR and marketing functions to team up. The right advertising generates reach and frequency of message to inform specific audiences. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

The Proactive Report

FEBRUARY 24, 2017

It doesn’t create social media stars and their advertising is not producing as much revenue as other networks. PR peeps take note!). The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Source: Forbes.com).

Twitter 235

Twitter Customer Service Web Facebook 235

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. With this shift in the media landscape to digital platforms, digital PR needs to catch up to the trend.

Digital PR 86

Digital PR Newspapers Advertising Advertising 86

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. The video has already has almost 2 million views on YouTube. Content Marketing Online PR digital PR likeagirl mcdonalds.

Social Media 100

Social Media Digital PR Media YouTube 100

5W PR

MARCH 16, 2025

Preparing for a future without third-party cookies represents one of the biggest shifts in digital marketing since the rise of programmatic advertising. The Current State of Cookies in Digital Marketing Third-party cookies have served as the backbone of digital advertising for over two decades.

Privacy 78

Privacy Marketing Advertising Advertising 78

Buzzstream

NOVEMBER 21, 2024

In it, he discusses how we are so overwhelmed by constant interruptions from advertisements that we tune most things out. Finding great digital PR examples , campaigns and resources takes a lot of work and time. Our State of Digital PR survey reported content ideation as the most challenging part of digital PR.

Digital PR 62

Digital PR SEO Web Resources 62

The Proactive Report

OCTOBER 21, 2020

And gaining attention, affinity, and trust is the goal of PR. A lot has been said and written about how technology has changed the practice of PR. For a while, we were making a distinction between traditional PR and digital PR. But, if you are doing PR right, there is no difference.

Leadership 162

Leadership Pitching Social Media YouTube 162

Prowly

FEBRUARY 18, 2025

A public relations (PR) campaign is an orchestrated series of strategic communication efforts designed to achieve specific objectives. TRY PROWLY FOR 7 DAYS FREE #7 Monitor and respond in real time The best digital PR campaigns follow trends and ensure the brand is in sync with its target audience.

Examples 104

Examples How To Product Launch Print 104

Flack's Revenge

DECEMBER 5, 2018

I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.

Social Media 149

Social Media Marketing Media B2B 149

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

The Proactive Report

JANUARY 15, 2016

Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR. Then we have live-streaming video.

Trends 100

Trends Skype Digital PR Guidelines 100

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Branding Brand SEO 62

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 Cision said customers that use its PR Newswire distribution service “can now secure guaranteed editorial placement across thousands of premium publishers.” Are you kidding?

Software 150

Software Case Study Advertising Advertising 150

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Beyond PR

MAY 12, 2017

A strong reason for PR pros to start concentrating more on SEO. In the advanced digital landscape and a mobile-first world, digital PR is already closely integrated with SEO. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry.

Google 64

Google Digital PR Mobile SEO 64

The Proactive Report

JUNE 18, 2021

PR should be the first thing you do and it should be done every day. In Ries and Trout’s book Positioning, the battle for your mind they said, “PR starts the fire, marketing and advertising fan the flames.” The top of the funnel is filled by PR. Video is the fastest growing medium on the Internet.

Small Business 213

Small Business Fashion Groups Local 213

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. The list is broken down by task. All pricing and features are based on the time of publication.)

Digital PR 62

Digital PR Tools Google Pitching 62

Rock the Status Quo

JANUARY 1, 2015

I came across this fantastic product review video recently when writing up a new business proposal. I was looking to understand a product’s digital presence and reputation, and fill in the proposal with some creative ideas on how to amplify and improve it. Digital PR' A bit cumbersome, maybe, but crystal clear.

Branding 100

Branding Brand YouTube Social Media 100

The Proactive Report

SEPTEMBER 21, 2017

September is AMEC’s Global Measurement Month with many events around the world focused on PR measurement. Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) Do they sign up for your newsletter or watch a video?

Measurement 113

Measurement Analytics Course Advertising 113

5W PR

SEPTEMBER 19, 2023

This has ushered in a new era where traditional PR strategies coexist and interact with innovative digital techniques. Navigating this evolving landscape of digital PR requires a keen understanding of the opportunities and challenges that the digital age presents.

Viral 78

Viral Digital PR Storytelling Reputation 78

Cision

OCTOBER 19, 2015

Take the topic and repurpose it by creating “cobblestones” like blog posts, videos, infographics and more, which all lead to the main, big piece of content. When you practice good digital PR and create great content, you can accomplish your search goals. The key to successful PR is no longer creating the best content.

Infographics 120

Infographics SEO Engineering Strategy 120

Solo PR Pro

FEBRUARY 23, 2016

Jennifer has been recognized by PR News’ Digital PR Awards and PR Daily’s Social Media Awards. As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house.

Advertising 40

Advertising Advertising Facebook Instagram 40

The Proactive Report

JUNE 22, 2015

Despite the recent addition of video advertisements to the free version of the program, I find it to be a quick and effective option for photo editing. Get our Digital PR Tips Newsletter. AUTODESK PIXLR (Android). Follow us on Twitter.

Google 100

Google Tools Print Mobile 100

5W PR

JULY 15, 2020

Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • No matter how they look, how detailed they are, and what form they take, the goal is all the same — give prospective advertising buyers every reason (and opportunity) to want to contact.

How To 176

How To Media Guidelines Pitching 176

The Proactive Report

APRIL 13, 2018

In this part of the journey, you’re looking for return visits, downloads, time on site, video views and traffic to goal pages set up specifically for building interest. Word of mouth is still the best advertising and social media has become the ultimate word of mouth vehicle. Measuring interest. Conversion/Purchase/Donate.

Measurement 138

Measurement Analytics Google Social Media 138

Presspage

JANUARY 23, 2024

Still, if youre a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Presspage

JANUARY 23, 2024

‘Still, if you’re a PR or communications professional, the last thing you want is to waste precious time using outdated software and tools. To stay agile and work more efficiently, the solution is to embrace a digital PR ecosystem that offers you all the right tools. Our message is clear: Control your narrative.

Software 78

Software Internal International Technology 78

Rock the Status Quo

JUNE 30, 2015

From a social media perspective, you can’t write posts that drive engagement without solid writing skills, you struggle with effective social advertising and conversation stutters. If you are an independent videographer looking to grow their business, you can use this to grow awareness and reputation showcasing your client videos.

LinkedIn 100

LinkedIn Branding Brand SEO 100

5W PR

SEPTEMBER 13, 2022

This new feature allowed users on the platform to share their stories with a combination of images, video, as well as music, which has resulted in a type of content that’s a mix of the short videos often found on TikTok, and Instagram Stories that have several different pages of content.

Trends 78

Trends Pinterest Product Launch Instagram 78

Critical Mention

NOVEMBER 18, 2018

Laying the groundwork early led me to focus solely on digital PR. Q: Why do you think social video marketing is so critical today? Additionally, Sarah is a digital correspondent for several companies including Paypal, Cox Communications, MGM International, Walmart, Shorty Awards and more. Sarah: The human element.

Interviews 80

Interviews Strategy Social Media Digital PR 80

5W PR

JANUARY 26, 2021

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Content is more than photos or videos. 45% said so.

Tools 88

Tools Product Launch Guidelines Customer Service 88

5W PR

JANUARY 17, 2020

Although its harder to measure the efficacy of PR efforts than it is to measure the same statistics for say, advertising, there are many ways to measure the reach and success of a PR message. Technically, every time you scroll by an advertisement on Facebook, that’s an imprint.

Measurement 78

Measurement Publicity Television Analytics 78

Buzzstream

MARCH 19, 2025

Dont Ignore Video More people are discovering podcasts via YouTube. Even if you dont go full video, consider using short clips or audiograms to grow your audience. So I started a whole discussion in the podcast industry of, Oh my God, do I have to have a video component to my podcast?

Pitching 71

Pitching How To YouTube Tools 71

PR in High Definition

MAY 28, 2015

With the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. The post Firefly harnesses influential vlogger to build client’s profile appeared first on Firefly Communications.

Digital PR 48

Digital PR Advertising Advertising Social Media 48

The Proactive Report

JANUARY 30, 2015

Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Q1: How do you see the traditional lines between the disciplines – PR, advertising, etc. The new PR content model is being referred to as PESO – Paid, Earned, Owned and Shared. It must also be easy to share.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Solo PR Pro

AUGUST 30, 2016

Without a doubt, one of the biggest and most common mistakes that brands make when it comes to Facebook Advertising is choosing the wrong campaign objective from the start. Want access to my free video training on the Facebook Pixel? Jennifer Spivak is a Solo PR Pro Premium member and Solo PR Pro Facebook columnist.

Facebook 54

Facebook Advertising Advertising Course 54